At Lund International, our brands, and the products under them, are the focus of everything we do. And it shows. It shows in more than 150 product lines we offer, in the care and craft we put into every product we introduce, and in our tireless commitment to leadership and innovation (2008; Lund International).
Lund International has chosen to branch their products Internationally with the main location being the country of Kava. Once we landed in Kava we realized this country was not as we had pictured it. Kava appeared to be a mess which could cause problems with branching Lund products.
I arrived at the office to meet Alex who would be my boss and mentor but to my surprise the office was also a mess which now raised doubts about how successful this task would be. Alex was a one man show. There was no receptionist only Alex so it was clear that Alex and I would be a two man team, I guess you could say we were short staffed.
As Alex was briefing me on the facts about Kava I realized there were numerous problems that would certainly cause problems for us. The population of Kava consisted of 50% of the individuals were under the age of 15 as well as several different languages including English, Spanish and French. Another fact was the economy being mostly petroleum, coffee, cocoa, spices, bananas, tourism, fishing and natural gas which proved there was not much competition in the truck accessory field. This normally would be a great thing but considering that over half the population being under the age of 15 we had to question what kind of need there would be for truck accessories.

The main concern to us was that the country of Kava had numerous disaster threats including Tidal waves, tsunami, typhoons, hurricanes, tornadoes, floods, volcanic eruptions, earthquakes etc. These disasters were the main cause of why Kava was so unappealing. Now with all of this in mind I admitted to Alex that we had our work cut out for us.
In order for Alex and I to succeed, we must put a plan together starting with connecting the dots meaning, bringing scattered pieces of information into some proximity to each other to enable pattern recognition. In order to connect the dots, we must collect the dots. As we collect the information, we will try to make sense of it in some way, so that we can interpret new or revised information in order to start putting our plan into motion (2007; September 2). From our research, we are aware that the majority of the population (over 50%) is under the age of 15. Many native languages are spoken on the island as well as English, Spanish and French. The core economy on Kava is based on petroleum, coffee, cocoa, spices, bananas, sugar, tourism, fishing and natural gas. Also, the island has an abundance of inexpensive, quality labor. The two key benefits I see in the available resources are the multi-lingual inhabitants as well as the inexpensive, quality labor (2007; September 2). There are also challenges that we must deal with. Kava has been faced with numerous natural disasters recently. Tidal waves, typhoons, tornadoes, floods, fires, volcanic eruptions and earthquakes constantly threaten the island. In addition to the natural disasters, Kava’s inhabitants are at high risk to contract HIV and the avian flu. And as is the case throughout the world now, terrorism is also a threat. These factors present challenges, but from what I have seen from the company so far, Lund International is not a company to back down easily (2007; September 2). Alex and I sat down to discuss the information that we have gathered so far. We know that our office on Kava is limited to a mobile home on the property of a current employee. Study shows the island has a stable structure. Organizations are available for assistance such as community and faith based. According to research the government is organized into local, state and national levels and these levels also maintain the military. An advantage in this country is the fact that the government has a desire for us to expand to their island. The government believes the expansion of the truck industry will strengthen the community.