INDUSTRIAL PROFILE
Man’s urge to communicate with ones neighbours led to the development of languages as well as newspapers. In the past new stories were revealed by word of mouth than through the written materials.
An American Dramatist Arthur Miller says, "A good newspaper is a nation talking to itself”.
The earliest version on a newspaper was a daily sheet published in 59 BC in Rome called 'Acta Diurna' (daily even). The earliest known printer newspaper was in Beijing in 748 AD. The 1700 were a century in which market elements were created that encouraged the development of daily newspapers. The first daily newspaper was 'The Daily Courant' in London 1702. Newspaper and Newspaper advertising have been the most important tools in shaping the growth and development of the modern society. More than anything, they have been very instrumental in bridging communication gap between people and contribute to the air of awareness in a society. One of the most crucial tasks of the newspaper industry is to contribute towards the economic and industrial development of a country through the assimilation of people's thoughts and opinions.

WORLD SCENARIO
The first newspaper in the world of which there is a record was 'Pecking Gazette' published between AD 600's and 900's China. It was printed by wood block, the kind of printing invented by the Chinese in the year 594. Less than*
100 years after Johannes Guttenberg developed printing press in year in 1447, there appeared pamphlets and single sheet notices announcing particular events.
The first English newspaper was 'Oxford Gazette' brought out in 1665 in England. That publication gave rise to the word NEWSPAPER in 1670.

INDIAN SCENARIO
The colonial power of British introduced newspaper in India. The first newspaper in India was 'Bengal Gazette' published in English by an English man J.A Hickey in 1780. In 1819, Gangadharan Bhattacharya and Harichandra Roy launched a paper in Calcutta by name 'Bengal Gazette' in Bengali. It was the first newspaper launched in an Indian language. The Indian Newspaper industry has passed through various stages of evolution to reach the stage that it enjoys today that of a leading press arena in the world. There are hundreds of newspapers that reach out to the people of this vast country in enormous numbers every morning. A typical Indian daily newspaper is almost like a staple diet, which brings to him news from around the globe.
Indian newspapers have played a very significant role in shaping the country's economical development. In fact, the newspaper industry of any country for that matter spreads the knowledge and awareness amongst the people by propagating itself as a medium for a wide area of topics such as politics, sports, social issues, medicine, entertainment, advertising, marketing and so on. The popularity of newspaper has lived through ages.
We know that newspaper and newspaper advertising have been very instrumental in branding the communication gap between people that contributes to the air of awareness in the society. Newspaper is an important media for spreading both national and international news. It plays a crucial role in the society.
In recent year's, India's steamroller economy has diversified well beyond tech and outsourcing, including a big boom in the news media. Circulation has been steadily growing at Indian newspapers, and new dailies and magazines are popping up on a monthly basis. India is a fascinating country where history is being made in many respects so it is a great place for good journalism.

COMPANY PROFILE
Deepika, a Malayalam language newspaper, is one of the oldest newspapers in circulation. Deepika publishes editions from Kottayam, Kochi, Kannur, Thrissur, Thiruvananthapuram and Kozhikode. It was controlled by the Syro Malabar Church of Kerala from its inception till 1989. In August 1989, the Deepika and its sister publications came under the ownership of Rashtra Deepika Ltd., a public limited company. The readership of the newspaper is drawn mainly from the Syro Malabar Catholic laity.
3.1.1VISION OF THE COMPANY
The newspaper’s founding fathers envisaged the evolution and advancement of literacy in Kerala through the rich and educative columns of the newspaper. The management, 122 years later, today remains committed to the noble goals had put forward at the inception of the newspaper, namely:
⦁ To represent the needs of the common man to the rulers.
⦁ To protect and safeguard the inalienable rights of the people.
⦁ To fight for Truth, Justice and Freedom and to unite the separated brethren of Kerala.
Deepika also pledges to remain standing out as a voice of the voiceless; perpetuating truth, justice, freedom and equality. It always aims at being a credible, authentic, secular and dignified newspaper, committed to genuine social, cultural and ethical values. It further serves as a mouthpiece of the oppressed, a source of inspiration for many and has carved out a distinctive personality for itself in the world of newspapers; leading by example from the front.

MISSION OF THE COMPANY

⦁ Our reader comes first. We commit ourselves to their service and will ensure their satisfaction in every service we offer.
⦁ We will stand by the people for social justice and security by providing accurate and objective information on time. We will also strive to influence public opinion for positive social change.
⦁ Our employees are our assets. We will ensure transparent and professional work environment and constantly assist our people to grow along with the Company.
⦁ We cherish the contribution of our business associates in the value addition of our products and services. We will treat them as partners in our continuous effort for quality improvement.
⦁ We recognize the plurality of our society and our role in it. We will promote and undertake social and cultural activities that will educate, enrich, and synergize the society we leave in and bring people closer.
⦁ We appreciate the confidence our shareholders have in us. We commit ourselves to protect their interests in the Company and will strive to increase shareholder value in both monetary and prestige terms.
⦁ We will ensure, as a team, quality and consistency in every task we undertake. Also we will always conduct ourselves in a manner that befits the dignity and image of our organization.
3.1.3 DEEPIKA MOTTO

⦁ Excellence in performance.
⦁ Best Service to all our readers and customers.
⦁ Respect for ourselves, our colleagues, our company, our products and our customers.

OBJECTIVES OF THE COMPANY
Rashtra Deepika aims to stand 1st everywhere. Deepika is 122 year old edition. It was a journey of impressive progress and growth for the company from 1887.
HISTORY & PHILOSOPHY
Deepika is the oldest malayalam language newspaper in circulation and is also counted amongst the most popular Newspapers in Malayalam. The word "Deepika" in Malayalam mean 'lamp' and the Newspaper was first published on 15th April, 1887. The principal objective of Deepika during its inception was to represent the needs of the common people to the rulers and to protect and safeguard the prime rights of the people.
Deepika was first published by a Syrian Christian Priest, Nidhirikkal Manikkathanar, under the main head "Nazarani Deepika". As its first name denotes, Deepika began as a paper of Syro Malabar Nasranis or Catholics of Kerala's Syrian tradition. For many years it was run by Carmelites of Mary Immaculate (CMI), a religious order of the Roman Catholic Church. In 1989 its was transferred to a Public Limited Company, "Rashtra Deepika". On August 1, 1939, the newspaper shifted to Kottayam, which has since become a nerve center for printing and publishing in the state. To give it a more secular outlook, its name was also then changed to Deepika. Over the years, Deepika has continued to make a strong impact on the masses, becoming the voice of the voiceless, staunchly standing out for truth, justice, freedom and equality for all. It is today a credible, authentic, secular and dignified newspaper committed to genuine social, cultural and ethical values. It is a mouthpiece of the oppressed, a source of inspiration for many and has carved out a distinctive personality for itself in the world of newspapers in Kerala; bravely and boldly leading by example from the front. In 1986, Deepika’s year-long centenary celebrations were inaugurated by Pope John Paul II and the newspaper commemorated its 100th year of publication in April 1987. Well over the past 120 years, Deepika has grown in strength and stature, standing out boldly for the people, fearing and favoring none. It has relentlessly fought for the well being of farmers, the weaker sections and the rights of the minorities, irrespective of caste or creed. It has also maintained a neutral political stand, earning the appreciation of politicians and leaders, both national and regional, which has helped it earn added credibility and respect. In August 1989, Deepika was converted into a Public Limited Company, Rashtra Deepika Ltd. This was to facilitate the organization to gain corporate dimensions, stimulation and new ethos so as to enable it to meet the myriad challenges of the ever growing and highly competitive world.The event has been the turning point in the history of the organization, which has grown leaps and bounds,ever since. Deepika publishes editions from, Kottayam, Kochi, Thrissur, Kannur, Thiruvananthapuram and Kozhikode. The readership of the Newspaper is drawn mainly from the Syro Malabar Catholic laity.Dr.Francis cleetus is the Chairman , Rev. Dr. James Aerthayil is the Vice Chairman, Mr. P.P. Sunny is the Managing Director and Fr. Alexander Paikkada is the Chief Editor of the Newspaper
3.3.1 PUBLICATIONS
3.3.1.1Deepika Daily
Founded in 1887, Deepika was the first Malayalam dailyin Kerala standing for the cause of Truth, Justice, Freedom and Equality. Watching over the transition of the Indian land through turmoil's of the British Colonial Raj and Royalty era, giving direction to a fledging State of independent India, today, 122 years since the first edition came out in print, Deepika is more than a daily for its readers. It's a lifetime molder.
3.3.1.2 Rashtra Deepika
Apart from being the largest circulated Evening daily in the State of Kerala, it is one of the most influential voices in the print media today in Kerala, with a strong base in the educationally progressive sections of the society. Rashtra Deepika is the only evening daily certified by ABC in Malayalam.
3.3.1.3 Business Deepika
It is the unquestionable leader amongst the Malayalam financial weeklies in Kerala. Articles with real time overviews and the like, make it the most favoured publication among professionals, investors, businessmen or anyone who would like to be updated on business and economic trends.
3.3.1.4 Sthreedhanam
This monthly special for women is a fast track publication that gives delightful insights into the relevant topics relating to women's life and family, beauty, personal care, latest trends in fashion, family health etc., It plays a major role in formulating opinions in the minds of empowered women of Kerala.
3.3.1.5 Karshakan
Karshakan, an agricultural monthly catering to the needs of farmers and agriculturists, was launched in March 1993. Karshakan is the preferred magazine of every strategist who wishes to enter the environs of rural Kerala. It appeals effectively to the agricultural sector; it echoes the heartbeats of Kerala farmers from plantation owners to small-scale farmers.
3.3.1.6 Children's Digest
This English monthly has everything that would appeal to the rationale of children and their life and it encourages those who are young at heart.
3.3.1.7 Kuttikalude Deepika
Kuttikalude Deepika, the first Malayalam monthly for children is now a fortnightly, eagerly awaited by youngsters. It is the foremost choice of the little ones and discreet parents. Popular for its features, stories and puzzles, it combines all the elements to make a classic with the juniors.
3.3.1.8 Rashtra Deepika Cinema Weekly
Rashtra Deepika Cinema, Kerala's largest - selling film magazine was launched in September 1995. It has more than a million readers every week, serving them with the glitter and glamour of the cine world.
3.3.1.9 Deepika.com
In October 1997, the Deepika made history again when it became the first Malayalam daily on the Internet. Deepika.com is the largest read online Malayalam Daily in the world with an average daily hit of 40,00,000 and over 5,00,000, unique readers from 196 countries. www.deepikaglobal.com, the English edition is one of the premier online editions in South India. The modern web radio- 'Deepika Global Radio' is widely appreciated around the globe. Deepika Global SMS sends shocking news to more than 20,000 Malayalees in 122 countries. 'Helping the Helpless', a charity fund promoted by deepika.com has distributed approximately five million rupees within a short-period. 'E-KATHU'- a professional e-mail programme in Malayalam helps the Malayalees in different countries to communicate in their own mother - tongue to their dear ones.

3.3.2 Special Publications
Seasonal
Deepika Varshika Padhipu
Thirusanidhanam (Sabarimala Season)
Nursing Directory (English)
Directory of Higher Education in India (English)

Non Seasonal (Not Regular)
Indian Christian Directory (2005)
Health (2006)
Exotic Eastern Paradise (2007)
These which are not regular are priced high.
Free Publications
Smart drive '07
The Gold Souk Ende Vide
These are given along with the newspapers free at cost.
Other products
This includes diaries, calendars etc. stories and puzzles, it combines all the elements to make a classic with the juniors.

DIFFERENT PHASES OF DEVELOPMENT
1886 : 'Nasrani Jathyega Sangam' was formed for the development of the community. It decided to start a news paper.
15th April : First edition of Nasrani Deepika was published, this was done twice
1887 a month.
3rd Jan : Nasrani Deepika became a daily.
1927
1st Aug : Name was changed to Deepika and the publications head office
1939 was based in Kottayam.
1958 : Kuttikalude Deepika was introduced.
16th Sep : Rashtra Deepika was formed.
1989

29th Oct : Business Deepika published in Kochi.
1992
16th July : Sthreedhanam magazine was published in Pala.
1994
15th July : Business Deepika International was 1st issued in Mumbai.
1995
Sep 1995 : First edition of Rashtra Deepika Cinema was launched.
8th Jan : Childrens Digest was introduced.
1997

Oct 1997 : Deepika Online started.
23rd May : Indian Christian Directory was inaugurated in Rome.
2000
1st Oct : Introduction of Europe Deepika.
2004
17th Nov : Deepika International was launched in Dubai.
2004

FUTURE PLANS & PROCEDURES
FUTURE PLANS:
The company is mulling the revamping of its Daily and other publications in a phased manner. More improved output quality, professional coverage of news, starting of new editions, effectively and economically developing its infrastructure, publications quality, news sources, personnel output etc. are being planned. Improved business promotion techniques and strategies are on the anvil.
Ways of facilitating faster productivity and reducing production costs as well as other overheads are being planned. The company further aims to enhance its readership portfolio and become an even more forward looking, progressive, popular and profitable newspaper in the days ahead, living up to the myriad expectations of its discerning readers.
MAIN FUTURE PLANS ARE:
New Editions : 5
New Publication : 2
New Press : 1
New Sub Offices : 10
PROCEDURES:-
New procedure includes implementation of latest techniques such as computer to place (CTP) latest printing method etc.

DEPARTMENT DETAILS
Deepika is a large organization and hence it has a six of departments. Though each department functions within its own perimeter, interdepartmental harmony is notable. All departments try to hold the brand Deepika higher. Each department and its functions are explained below.
The various departments are:
4.1 Production Department
4.2Editorial Departmentr
4.3 Marketing Department
4.4 Circulation Department
4.5 Administration department
4.6 Human Resource Department

PRODUCTION DEPARTMENT
The production department of the newspaper has embarked on a quality improvement effort. The look and quality of the physical newspaper sheet is determined by the production department. Production department makes sure that the reader enjoys holding the paper in his or her hands. STRUCTURE OF THE PRODUCTION DEPARTMENT Fig. 4.1.1
Printing Engineer

Assistant Printing Engineer

Technicians

Printing Supervisors

Printing Staff

4.1.2 FUNCTIONS OF PRODUCTION DEPARTMENT
Rashtra Deepika Ltd. has its own printing press only in Kottayam, Calicut and Kannur. In all other units, the printing is done on yearly contract basis. For the Kochi unit, the printing press is located at Eloor, Udhyogamandalam at press by name 'Printek Press' where other news papers such as 'Janayugam' and 'Economic Times' are also printed.
4.1.2.1 Preprinting Process
The documents send by the Editorial department is received at the printing press by an FTTP server. They are worked upon on using Adobe Acrobat Professional before they are printed. The black & white pages are printed on butter sheet and the colors that can be added to the same are CYMK (Cyan, Magenta, Yellow & Blue).
The server is maintained in the press at Eloor by having 2 hard disks and 2 booting systems for security and safety purposes.
The butter sheet is cut and stuck on the Astron Sheets using cello tape for Rashtra Deepika which is 76cm in width and has a smaller length compared to Deepika, (one Astron sheet covers 4 pages). The astron sheets are then exposed to light for preparing the plates which are used for printing. Previously instead of exposing the Astron sheets to light it was hand washed.
4.1.2.2 Printing Process
The plates are used for printing. In the Eloor Press, 4 units are used by Rashtra Deepika Ltd. 2 for colour and 2 for black and white. Out of the 2 which are used for colour, one is exclusively used for the outer pages and 1 for inner pages. In Deepika, which has 12 pages 8 pages are black and the rest 4 are white in color.
The units which print colour pages, has 4 reels of color one each for cyan, magenta, yellow and blue. These colors are blended in needed proportions to get the required shades.
The print order issued by the unit office is used as reference by the printing supervisor and the same is placed in the printing unit.
In case of any special news, which is collected after the printing process has begun, it is printed in black and white in the first edition and in the second edition it is printed in colour giving an elaborate coverage of the news.
4.1.2.3 Paper for printing and inventory control
The paper for printing is purchased from wholesale dealers from Maharashtra, Karnataka, Tamil Nadu and Kerala. Each reel of paper weighs from 400-470 kilos. And each reel can be used for printing 20,000 to 21,000 pages.
The press in Eloor uses minimum of 2 reels for Rashtra Deepika and 3 reels for Deepika in one day.
The store at the Eloor press maintains minimum of 28 tons in its store. The reels are transferred directly to the printing press by the wholesalers on receipt of order from the Kottayam Head Office and it is accepted by the printing supervisor appointed by the respected unit. Damages up to l00kgs are exempted above which a demand for discount is allowed.
Where the printing is on contract basis the maintenance of the paper for printing is the responsibility of the printing press. Even the staff and maintenance of the press is the responsibility of the contractor.
4.1.2.4 Post Printing Process
Once the printing process is over, the papers are grouped and wrapped with old editions and the labels issued from the unit office are stuck on the wrapper. During the monsoons as additional plastic cover is used, the papers are sent to the stand using auto rickshaws, buses or two wheelers. This is in the case of the evening paper Rashtra Deepika. And in the case of the morning paper Deepika the stacks are send to the distributing agency in one trip.

4.1.3 RESPONSIBILITY OF KEY PERSONAL
To confirm best Printing quality
⦁ To minimize cost
⦁ To minimize waste
⦁ Timely printing
⦁ DEPARTMENT FUTURE PLAN
⦁ Purchase of two latest printing machines.

⦁ EDITORIAL DEPARTMENT
The editorial department is responsible for pretty much everything that appears in your publication that isn't advertising. Its main goal is to report the news accurately and in a reader-friendly way. This department determines what to present and what to avoid.
4.2.1 STRUCTURE OF EDITORIAL DEPARTMENT Fig. 4.2.1 The editorial department works in shifts wherein Rashtra Deepika which is the evening paper the staff work during the morning hours and during the evening and night shifts the staff work on Deepika which is the morning daily. Deepika has most of its contents similar except for the local news pages which is changed according to the place under which it covers. On the other hand, Rashtra Deepika concentrates more on the local news. Rashtra Deepika comes under 2 editions which is printed from 10.30 am and reaches the stands by 1pm and the second edition, for which the printing begins from 12.30 pm and reaches the stand by 2.30 pm.

4.2.2 FUNCTIONING OF THE EDITORIAL DEPARTMENT Fig. 4.2.2 The Bureau collects news from the reporters who are also known as stringers/liners and its posted on the WAN, making it accessible to all units. The reports collected are worked upon by the subeditors under the supervision of the editor.
The matter is typed by the DTP staff. The software used for the same is Quark Xpress and Adobe Photo Express. The present program has been used over the past 3.5 years and it's known for its clarity, speed and layout. The DTP staff uses software called ALP which is similar to Word Star.
For international news, sites of international news agencies such as PTI, ANI, UNI, AFP etc are accessed by paying a monthly registration fees. The sites in which Rashtra Deepika Ltd. has got registration are PTI (Press Trust of India) and AFP (Associated Free Press).
Once the editorial department has finished with the page layout, the content are posted on to the WAN for access to all other units and is send to the printing press via modem.
4.2.3 RESPONSIBILITY OF KEY PERSONNEL
⦁ To publish current news
⦁ To find the news of various part of the world
⦁ To find out local interesting stories
4.2.4 DEPARTMENT FUTURE PLAN
⦁ To develop news network
⦁ Starting of Journalism Institute

4. 3 MARKETING DEPARTMENT
This department is the cash cow of the organization. It generates revenue and makes sure future profits. Usually this department consists of a lot of creative and diverse personal
4.3.1 STRUCTURE OF MARKETING DEPARTMENT Fig. 4.3.1
DIRECTOR MARKETING

UNIT ADVERTISEMENT MANAGERS

MARKETING ASSISTANT MANAGERS

MARKETING EXECUTIVE

4.3.2 FUNCTIONS OF MARKETING DEPARTMENT
Marketing department is divided into Circulation and Advertisement departments. The marketing is headed by the Marketing Manager, in the Head Office at Kottayam followed by the Deputy General Manager. In each of the 6 units there is an Advertisement Manager who has 5 to 6 executives or assistant managers as his subordinates. All these posts are filled at the Head Office on the basis of seniority, performance or direct appointments.
Functions of Marketing Division
1) Monitoring advertisement collection activities.
2) Planning, analyzing and implementing the entire activities in the division.
3) Co-ordinating the activities related with the publication of regular and periodical supplement.
4) Co-ordinating the activities of field executives both inside and outside Kerala.
5) Research and development activities.
6) Billing of advertisements.
7) Arranging periodical get together of advertisement agencies and regular clients.
4.3.3 RESPONSIBILITIES OF KEY PERSONNEL
⦁ To achieve targets
⦁ 100% Collection of bills
⦁ To make the company profitable
4.3.4 DEPARTMENT FUTURE PLAN
⦁ Motivational Training
⦁ To appoint more marketing professionals

4. 4 CIRCULATION DEPARTMENT
It makes sure the newspaper reaches as many readers as possible. They sign up new subscribers for steady income to enhance the profitability of the organization.
4.4.1 STRUCTURE OF CIRCULATION DEPARTMENT (DEEPIKA)
Fig. 4.4.1

GENERAL MANAGER

DEPUTY GENERAL MANAGER

AREA MANAGER IN EACH UNIT

EXECUTIVES

(Depending on number of districts covered by each unit)

4.4.1.1 STRUCTURE OF CIRCULATION DEPARTMENT
(RASHTRA DEEPIKA)
Fig.4.4.1.1

GENERAL MANAGER

DEPUTY GENERAL MANAGER

UNIT CIRCULATION MANAGERS
(number varying in every unit)

EXECUTIVES (number of varying every unit)

Allocation of Unit Circulation Manager and Executive for Rashtra deepika
Table- 4.4.1
UNIT DISTRICTS COVERED NUMBER OF UCM NUMBER OF EXECUTIVES
KOTTAYAM (H.O) Pathanamthitta, Idukki, Kottayam, Alappy 1 12
TRIVANDRUM Trivandrum 1 4
KOLLAM Kollam - 2
ERNAKULAM Ernakulam 1 3
TRICHUR Trichur & Palakkad 1 6
CALICUT Calicut & Malapuram 1 6
KANNUR Wayanad, Kannur, Kasergod

4.4.2 FUNCTIONS OF CIRCULATION DEPARTMENT
Circulation is done through agents and through display of stalls. Here again like advertising department the executives are given targets which they have to achieve. Executives are also in charge of collection. Initially circulation department was concerned with the catholic society but with the growth of the organization Deepika had even started circulation outside India and started a Europe edition which failed due to certain reasons.
Circulation of Deepika is done in different states of India. Also in Dubai and United Kingdom. And in countries outside India the publications are brought to the unit office from where they are send to the foreign readers by air.

4.4.2.1 Circulation of Deepika in Kerala
Circulation is done through agents, and through stalls. For entering into an agreement, a security of 2 months needs to be deposited by the agency. For stalls an agreement is entered into and for the amount not sold, discount is given. For other publications of Rashtra Deepika Ltd. the circulation is conducted by this department and 6 months credit is given and payment has to be made in the form of cash, cheque or demand draft.
4.4.2.2 Circulation of Deepika outside India
For the foreign readers subscription can be made online which is processed through the Head Office at Kottayam. Yearly subscription of up to five years can be made. Currently circulation is there only in Dubai.
4.4.2.3 Administrative functioning of the Circulation Department
Unit level meeting is held every month in the Head office which is presided over by the Managing Director, General Manager, Deputy General Manager, Unit Managers, Section Officers and Financial Officers. Corresponding to this, in each unit area level meeting is held. The unit level meeting sets targets and further discussion on how to attain the targets are made in the area level meetings. The objective is to:
⦁ Increase production
⦁ Increase distribution
⦁ Receiving of cash payments on time.
Units are evaluated on how they attain the objectives and maintain consistency, which becomes a source of healthy competition among the various units and becomes a decision criteria for performance evaluation and giving promotions.
The topics for discussion at the meetings held at the HO include
⦁ Last months target
⦁ Collection
⦁ Performance assessment
⦁ Next months target
4.4.2.4 Other functions performed by Circulation Department
Budget preparation
On the 1st week of April every unit manager prepares a budget which includes decisions on the readers gifts, agencies gifts (which is mostly distributed during monsoons when readership reduces), plans to increase readers, sell without return etc. The circulation department helps in the decision making and highlights the possible groups (people) and places where there is a possibility of more sales.
4.4.2.5 Distribution Process for Deepika and Rashtra Deepik
1)Unit office prepares
⦁ Label
⦁ Trip Sheet
⦁ Print Order
2)Label
⦁ Label contains details such as
⦁ Name of the distributor
⦁ Place of the agency
⦁ Land mark
The labels are specially used in case of Rashtra Deepika where delivery is not done to homes and is distributed through small distributors.
3)Trip Sheet
Trip sheet is used only for Rashtra Deepika and is maintained for
ABC verification.
The details it contains are :
⦁ Total number of copies
⦁ Number of bundles
⦁ Arrival time of the vehicle
⦁ Time of departure
⦁ Last dropping point
⦁ Vehicle Number
⦁ Receiver/Drivers name & signature
⦁ Co-ordinators name & signature
This has to be returned by the distributor at the unit office and hence a check is kept on the number distributed and whether timely delivery was made.
4)Print Order
This is pasted on the machine for the printing supervisor to refer to. This specifies the number to be printed.
These three documents are sent to the printing press by the unit office and a soft copy is maintained in the office computer at the circulation department for further verification.
After distribution, copies which are not sold have to be returned to the unit office along with a return form which specifies the date and number of copies returned. The return form has to be signed by the Executive Manager, Circulation Manager and the Financial Manager. Return up to 3% is exempted from wage deduction.
5)Records to be maintained in the unit office
Other than the trip sheet the circulation department at the unit office has to maintain the Dispatch Register and the Security Register which contains the following information:
⦁ Name of the transporter
⦁ Driver name
⦁ Vehicle number
⦁ Trip sheet number
⦁ Number of bundles carried
⦁ Time of loading
⦁ Time of dropping at the last point
⦁ Trip sheet return with time.
These have to be maintained for verification by ABC (Audit Bureau of Circulation).
The documents used for verification by ABC include :
⦁ Payment Challan
⦁ Return form
⦁ Agency agreement
⦁ Balance confirmation (for 3 months)
⦁ Indent (every month)
⦁ Dispatch register
⦁ Trip Sheet
⦁ Security Register
⦁ Vehicle agreement

ABC conducts verification every 3 months and certification is given. This also acts as a measure of reputation for the organization as clients at national level give advertisement on the basis of the reports issued by ABC.
6)Payment to distributors
The distribution of Rashtra Deepika relies entirely on distributors who are paid wages as buying and maintaining vehicles for the same is too expensive and can lead to a loss.
The basic wages are given every 15 days Table- 4.2
Mode of transport Rate
Bike Rs. 2.10/- per KM
Auto Rickshaw Rs. 3.25/- per KM
Car Rs.4.00/-perKM
Jeep Rs. 4.25/- per KM
Bus Rs. 10/bundle
Distribution outside Kerala is done by railway mail service.
Only on receipt of the return form which is signed the required managers, the distributors are allowed wages.
The distributors are also given gifts and are invited in the yearly meeting so as to improve the relationship of the organization with the distributors.
7)Collecting for circulations
Collection for Deepika is done monthly and for Rashtra Deepika is done monthly and for Rashtra Deepika which is printed for 6 days (excluding Sundays) is collected weekly. While collection can be made by draft, cheque or cash for Deepika in the case of Rashtra Deepika, it has to be paid in the from of challan which is maintained as records and includes the following information
⦁ Denomination
⦁ Agency details
⦁ Code
⦁ Place
⦁ Name
⦁ Data
⦁ Amount

8)Wages and Commission for agents
Deepika
Price Rs. 3.50 —— 32% commission ——Rs. 0.10/- per paper goes to welfare fund
Rashtra Deepika
Price Rs. 3.00———Rs. 0.65 commission ———— Rs. 0.15 security —— Rs. 0.50 spot commission
Welfare commission can be taken after a period of few months.

9)Process of getting advertisements
Advertisement which forms the main source of income for the news papers and magazines published by Rashtra Deepika Ltd. is collected by the the following means
⦁ Direct approach of clients
⦁ Agencies
⦁ Reporters
⦁ Direct approach of the clients
Preparation of Client list by advertisement manager
Executive approach clients

Offers are given to clients

Here the performances of the executives are evaluated on the basis of targets they have achieved for which they are given incentives.
Both in the case of agencies and reports, they are given 15% commission on the advertisement amount. And in the case of executives who are given targets to achieve can meet it, by getting advertisements in the newspapers, magazines or even in the internet site of Rashtra Deepika.

4.4.2.6 ADVERTISEMENT TARIFF Table 4.3
[ALL RATES IN RUPEES AND PER SQUARE.CM]
[EFFECTIVE FROM 1st MAY 2009]

EDITIONS DEEPIKA DAILY
Rate per sq. cm Inside page RASHTRA DEEPIKA
Rate per sq. cm Inside page DD + RD COMBINED
Rate per sq. cm Inside page RASHTRA DEEPIKA
Rate per insertion

B&W Colour B&W Colour B&W Colour Ear.Panel Front. Panel
Ernakulam
97 126 62 81 127 165 2300
Kottayam
125 162 63 82 150 195 2500
Kannur
54 70 56 73 88 114 2000
Thrissur
79 102 60 78 111 144 2200
Calicut
62 81 59 77 97 126 2100
Trivandrum
63 82 55 71 90 122 1900
Kollam
- - 47 61 - - 1400
Palakkad
- - 43 56 - - 1100
Malappuram
- - 45 58 - - 1200
ALL Edition 360 468 300 390 533 692 4500

4.4.2.7 DEEPIKA- REGULAR CLASSIFIED WORD RATE
All Edition - Rs. 45/- per word + Rs. 100/- for Heading (Min. 10 Words) (ie; Min. Amount - Rs. 550)
Kottayam - Rs. 30/- per word + Rs. 50/- for Heading (Min. 10 Words) (ie; Min. Amount - Rs. 350)
Other Editions - Rs. 25/- per word + Rs. 50/- for Heading (Min. 10 Words) (ie; Min. Amount - Rs. 300)
4.4.2.8 RASHTRA DEEPIKA - REGULAR CLASSIFIED WORD RATE
All Edition - Rs. 40/- per word + Rs. 100/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 500)
Single Edition - Rs. 25/- per word + Rs. 50/- for Heading
(Min. 10 Words) (ie; Min. Amount - Rs. 300)
4.4.2.9 Agencies
Agencies are of 2 types:
1. Agencies with INS (Indian Newspaper Society) accrediation
2. Agencies without INS accrediation.
The rules and formalities applicable for the two are different.
Agencies with accreditation to INS get a 2 months credit for collection and payment of the advertisement amounts, while in the case of agencies which do not have accrediation payment has to be made in the form of cheque or cash and no credit period can be availed.

4.4.2.10 Reporters
Reporters get advertisements through regional supplements and for them payment has to be made in the form of a cheque or a post dated cheque for which they are given 60 days credit period.
Both in the case of agencies and reporters they are given 15% commission on the advertisement amount. And in the case of executives who are given targets to achieve can meet it by getting advertisements in the newspapers, magazines or even in the internet site of Rashtra Deepika.

4.4.3 RESPONSIBILITY OF KEY PERSONNEL
⦁ To increase the circulation of the various publications
⦁ To increase the network
4.4.4 DEPARTMENT FUTURE PLAN
⦁ To conduct 50 public Relation programmes every month
⦁ Copies of morning daily to be increased to 5 lakhs per day

4.5 ADMINISTERATION DEPARTMENT
This department looks after the day to day activities of the organization. The feel good factor of any organization is determined by this dept.
4.5.1 STRUCTURE OF ADMINISTRATION DEPARTMENT

Fig. 4.5.1
GENERAL MANAGER

FINANCIAL MANAGER, HR MANAGER

ASSISTANT FINANCIAL MANAGER
(in all units)

CASHIER

CLERKS

4.5.2 FUNCTIONS OF ADMINISTRATION DEPARTMENT
This department deals with the Finance, Human Resource, and Costing Management. Basically oriented in the Head office, it has assistant finance managers posted in all units.
4.5.2.1 Finance
Finance department in the units maintain the accounts in branch account books which is done using customized Oracle program which forms a database. This is accessed upon by the Head office and is used to maintain accounts using Tally.
⦁ Collection of payments
Payments are accepted in cheque, DD and cash depending on, for what the payment is received. Till 5pm, receipts are accepted and after that temporary receipts are issued.
For payments made from outside India it is accepted in draft form.
Books of accounts are maintained for statutory and internal audit.
⦁ Income, working capital and investments
The main source of income remains advertisement and working capital is obtained from hypothecation of newsprint, stores, and vehicles to banks.
Investments remain in Press Trust of India and other unquoted and other statutory investments required by the government of India.
⦁ Assets and Expenditure The assets are:
⦁ Land & building
⦁ Plant & Machinery
⦁ Furniture & Fittings
⦁ Office Equipments
⦁ Vehicles
⦁ Library
Expenditure includes:
⦁ Raw Materials
⦁ Stores
⦁ Production expenses
⦁ Salaries & wages
⦁ Administrative expenses
⦁ Selling & distribution Expenses
⦁ Interest & Bank Charges
⦁ Depreciation
⦁ Deferred expenses
⦁ Bad debts
4.5.3 RESPONSIBILITIES OF KEY PERSONNEL
⦁ To make the company profitable
4.5.4 DEPARTMENT OF FUTURE PLAN
⦁ To make net profit amounting to Rs 15 crores

4. 6 HUMAN RESOURCE DEPARTMENT
It is responsible for the most important asset of the organization which is man power. It makes sure each employee is looked after well It analyzes and rewards them.
4.6.1 STRUCTURE OF HR DEPARTMENT Fig. 4.6.1

HR DEPARTMENT

ASSISTANT HR DEPARTMENT

LABOURS

4.6.2 FUNCTIONS OF HR DEPARTMENT
Total number of employees is above 500 and that of the Kochi unit is 65.
The HR department is located only in the Head Office based on which the various units function.
4.6.2.1 Salary and benefits
Other than Basic salary other allowances given include:
⦁ Medical allowance
⦁ ESI (Employee State Insurance)
⦁ Accommodation (HRA/RFA)
⦁ Provident Fund
⦁ Gratuity
4.6.2.2 LTI (Leave Travel Allowance) is given once in 2 years
Other benefits include:
⦁ 12 days casual leave
⦁ 4 days medical leave
⦁ If worked for 21 days, then 1 day earned leave.
4.6.2.3 Facilities for women
⦁ 90 days maternity leave
⦁ No night shift for women
Other recreations include:
⦁ Family get together on April 14th and Onam celebration.
Annual yearly meeting where in the workers on wages are included and they are given gifts.
The salaries are based on the Central Government’s wage guard Commission and the perquisites and allowances given are on the basis of the employees post and designation.

4.6.3 RESPONSIBILITIES OF KEY PERSONNEL
⦁ To recruit more quality staff in editorial marketing, administration and production department
4.6.4 DEPARTMENT FUTURE PLAN
⦁ Staff strength to be quantified to 1200