Dave Lindsey fund the capital of its business by using $30,000 of his and his wife's personal savings and name it as Defender Security Co. They sell and install ADT security systems to homeowners in U.S. Their house was used as their main office at the beginning. After years of selling and hard work on reaching monthly quotas and mostly sell more than it, Defender became one of the largest security dealers in the Midwest.
Then, they become dealers of other products like Dish Network Satellite TV, True Energy Smart Air, Williams Comfort Air and Outsource Sales Center. Defender also encourage self improvement and leadership by sending their employees for training. In conclusion, they believe that business do not grow, people do.
2.0 VISION AND MISSION STATEMENT
Defender is striving to be best in the world at attaining customer by providing them the top brand-name products and services that could improve the lives of homeowners. Defender Direct has developed such a strategic vision that directs the company of where it is heading and maps a future business path.
On the other hand, its mission statement covers four areas. These four areas describe the company’s present business purpose likewise, what they do.
First, the company acquires customers by serving their customers the best service and products. Second, the company uses its unparalleled direct marketing capability to create leads. Third, the company transforms leads into sales like no other. Lastly, the company caters customer experience with world class installations.
3.0 SOCIAL RESPONSIBILITY AND ETHICS
Being one of the leading dealers for home security and digital communication products, Defender’s has never forgotten their part to contribute for the society. The company has “The Service Project Challenge” where employees are actively involved in helping less fortunate people.
