Defining Marketing
Jennifer Hoff
MKT/421
May 29, 2012
Craig A. Clark

Defining Marketing
“The Webster's definition of marketing is” (1) the act or process of buying and selling in a market. (2) The commercial functions involved in transferring goods from producer to consumer." http://www.merriam-webster.com/dictionary/marketing. Look around you and take in all that you see. Billboards, banners attached to an airplane flying in the sky on a sunny Saturday or Sunday afternoon, brightly light up flashing e-signs along the highway. What comes to mind? Who is paying the most money to promote the next best thing? In business inventors and investors strive to create and attract the consumer to buy their product over the competition. Take Apple and Samsung for example: Apple holds the ever popular iPhone, Samsung, the Galaxy S and SII and coming to the market in a couple months the most sought after phone as far as the market of followers in the Galaxy family the Galaxy SIII. What the iPhone started the Galaxy has perfected. A phone that recognizes its user and identifies with its user as if it were a living breathing entity; has the smart phone really become a part of our lives so much that we have a technological companion? Yes, it really has. With a company whose roll out slogan has scripted ever so cleverly “Designed for Humans Inspired by Nature” (http://www.samsung.com/global/galaxys3/) Without the clever and entertaining slogans and catchy tunes of marketing and advertising we would have nothing to remember these products by. By targeting specific markets and demographics; we as the consumer see what we want, have to have, and cannot live without. Without marketing a product or service organizations cannot thrive in business. If a company does not promote its product, goods or services then it fails to produce revenue and break the competition. Bill Gates