...Defining Marketing Paper Rebecca Schoenfeld MKT/421 8-8-11 Elizabeth Hartsig Defining Marketing Paper Marketing is a huge part of personal and business day-to-day life. People encounter marketing when they turn on the television, go to the supermarket, on billboards while they are driving down the road, and even at their jobs. Usually individuals opinions about marketing is they will think about the most popular business or products out in the world to date such as electronics, places to go, shoes, and clothing brands. In this paper I will be discussing my personal view on what marketing means to me, along with how two other out side source interpret marketing. Furthermore I will deliberate about the importance of marketing in organizational success. I will also be altercating three examples from different business worlds and how they incorporate marketing into their business. The definition of marketing reminds me of my workplace at Communication Test Design Inc. (CTDI). As a supervisor or manager, it is their responsibility to know exactly what the customer wants and needs. The feedback that they receive from our customers is what is important when refurbishing and selling the Verizon Fios set top boxes. This type of information goes in a weekly recap sent to the organization so that we can see what we need to improve to satisfy the customers needs. Knowing what makes the customer satisfied is what makes the company successful because we know that if our customer...
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...Defining Marketing Martha Apuan University of Phoenix Marketing MKT/421 David Rubenstein June 17, 2013 Defining Marketing Marketing is essential for the success of a company. With the changing times and the advance in technology more products are being introduced to the consumer, however, before the consumer can purchase a new item he or she has to know it is worth buying. In this paper I will define marketing, providing my own definition as well as two other definitions from credible sources. I will also explain the importance of marketing in organizational success based on the definitions and provide three examples from the business world to support the explanation. Jay Levinson said, “If you don't believe in your product, or if you're not consistent in the way you promote it, the odds of succeeding go way down. The primary function of the marketing plan is to ensure that you have the resources to do what it takes to make your product work” (Entrepreneur, 2000-2013). Marketing Defined According to the textbook Basic Marketing, “marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client” (William D. Perreault, 2011, p. 6). The American Marketing Association provides this definition, “Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and...
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...Defining Marketing Paper Christopher Davis MKT 421 August 14, 2012 Willie Larry Jr. Defining Marketing Paper This paper will describe the definition of marketing according to Chris Davis and two other sources. The reader will also learn how marketing in an organization the key component to that organization’s success is. Finally, it will provide examples from the business world to support his explanation. Marketing Marketing is having a product that the consumer wants and is willing to pay a profit for it; this is the definition of marketing to Chris Davis. “Marketing is the performance of activities that seek to accomplish an organization’s objectives by anticipating customer or client needs and directing a flow of need satisfying goods and services from producer to customer or client.”(Perrault, Cannon, & McCarthy, 2011, p. 6) “Marketing is about identifying and meeting human and social needs. One of the shortest good definitions of marketing is “meeting needs profitably.” (Kotler & Keller, 2012, p.5) The American Marketing Association offers the following formal definition: Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large. (Kotler & Keller, 2012, p.5) Marketing in an Organization Marketing in an organization is a key component because without it there would be no profits and an organization would not exist...
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...Defining Marketing Paper The meaning of marketing to me is when a person of an organization goes out to sell a specific product to others. You are marketing your product to a consumer in order for them to put your goods into their establishment for sale. I also think of marketing as a person, who is applying for a position, they have to sell themselves to that potential employer for a desired position. Therefore, you would tell the employer of your qualifications, skills, and ability to perform the task at hand. When I went online to find two different sources regarding their definition of marketing this is what I found. Under the website ‘the definition of marketing.com’ it stated that marketing is the name we use to describe the promise a company makes, the story it tells, the authentic way it delivers on that promise. The second site, ‘business dictionary.com’ states that the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of the product; (2) determination of its price; (3) selection of a distribution channel to reach the customer’s place; and (4) development and implementation of a promotional strategy. The importance of marketing in any type of organization is customer’s needs. As a company grows you want to create awareness about your products, services, and have loyal customers. Through marketing...
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...Defining Marketing Shebrenna Tangarife University of Phoenix Marketing MKT/421 Stuart Ringer July 02, 2012 Defining Marketing Society would be a boring place to live in if individuals had only one choice when one purchased products. Marketing has made it possible for organizations to compete in a free marketplace. This paper will offer definitions of marketing, offer examples of organizations that use marketing, and establish the importance of marketing for these organizations. Defining marketing. To begin looking into organization success in marketing, one must pull from some definitions of marketing. According to this myself, marketing is the effect of the consumers’ choice of a product by offering a variety to select from before purchasing. To purchase an item several deterring factor are put into account such as price, brand, or quality. The AMA (American Marketing Association) defines marketing as “The activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have value for customers, clients, partners, and society at large (American Marketing Association, 2012, para. 2). Merriam Webster dictionary defines marketing as the act or process of selling or purchasing in a market; the process or technique of promoting, selling, and...
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...MKT421 WEEK 1 Individual - Defining Marketing Paper Write a 700- to 1,050-word paper in which you define marketing. • Include your personal definition of marketing and definitions from two different sources. • Explain the importance of marketing in organizational success, based on these definitions. • Provide at least three examples from the business world to support your explanation. Properly cite sources used in the paper. Format your paper consistent with APA guidelines. Defining Marketing Paper University of Phoenix Marketing Defining Marketing When individuals are asked to define marketing, chances are that, most of their responses, will be different. Creativity can be liable for the broad spectrum of answers one would get. This paper will cover various aspects of marketing including a personal definition of marketing and definitions from two different sources, an explanation of the importance of marketing in organizational success, and three examples from the business world to support such explanation. Definitions My interpretation of marketing is the way a business decides to promote their brand, the strategy that they use to reach out to their customers and intended end users. Although creativity plays a large role in marketing, research is also a key factor; if a company does not know its market, then its marketing will be unsuccessful. According to Kotler and Keller marketing is defined as “the activity, set of institutions...
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...Defining Marketing Paper Defining Marketing Paper Marketing to me means the way you advertise your business in order to catch the attention of potential customers. The way you advertise and who you advertise to determines how successful your business will be in my opinion. Even after you open your business and have been operating for awhile marketing is still should be an important part of a business. Depending on the way you market and where you market can determine your clientele. According to the Webster dictionary, Marketing means the act or process of selling or purchasing in a market or the process or technique of promoting. Selling, and distributing a product or service. It also states that Marketing is an aggregate of functions involved in moving goods from producer to consumer. The success of an organization relies on their marketing strategy. Marketing covers advertising, promotions, public relations and sales. Without marketing potential customers will never know about your product, the service you are offering or your business. Without reaching out to the potential customers that will possibly help to make your business a success your sales will go down which will cause your business to receive zero in revenue. This will cause you to lose your business. Many business owners fail to realize that marketing is one of the most important tools in a business but often times when the economy changes marketing is taken out of an organizations budget before anything...
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...Defining Marketing James Rodriguez MKT/421 March 22, 2012 Chris Boling Defining Marketing Have you bought anything lately, if so it is a good possibility you were affected by marketing. Marketing has infiltrated all parts of our day, from television to radio and even sporting events. Within this paper the author will define marketing by different sources and will also include his personal definition of marketing. Based on these definitions the author will explain the importance of marketing in organizational success and will provide examples from the business world to support his explanations. Marketing, as defined by Perreault, W. D., Cannon, J. P., and McCarthy, E. J. (2011) is the performance of activities that seek to accomplish an organization’s objectives by anticipating customers or client needs and directing a flow of need-satisfying goods and services from producer to customer or client. Businessdictionary.com (2012) defines marketing as the management process through which goods and services move from concept to the customer. As a practice, it consists of coordination of four elements called the four P’s (1) Identification, selection, and development of a product, (2) Determination of its price, (3) selection of a distribution channel to reach the customer’s place, and (4) development and implementation of a promotional strategy. This author’s (James) definition of marketing is the process of exploiting consumer’s weaknesses to get them to buy your product or...
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...Defining Marketing Paper Student Mkt/421 January 16, 2011 Defining Marketing Paper Marketing is a vital part of product sales and consumer shopping. Often marketing groups place consumers into target groups, without their knowledge, to develop the best strategy for the sale of products. Many people believe that Marketing is just advertising and placing ads in newspapers, on television, the radio, and billboards. Although advertising is an important part of marketing, it is not all there is to it. Marketing starts at a products development and continues to the consumer’s purchase. Within this paper marketing will be defined and its importance explained. Marketing Definitions Until this course I thought of marketing as the advertising and sales of products or services. I thought that marketing was putting ads and campaigns together for the purpose of attracting people to a product or service. After beginning this course I have learned that marketing is much more than advertising, it also plays a role in production and the product flow from provider to consumer. Marketing is valuable to sales because it tells the customer that the product is available, where it can be found, how much it cost, and where the advertisement and placement of the product should be. The "American Marketing Association" (2007), definition is "Marketing is the activity, set of institutions, and processes for creating, communicating, delivering, and exchanging offerings that have...
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...Defining Marketing Paper Philip Bean University of Phoenix Marketing MKT/421 Susan Tomaski December 2, 2013 Defining Marketing Paper All definitions of marketing will seek to describe a sometimes logistically complex process of interacting within an economy. However, before an organization begins the marketing process good it is good advice to thoroughly research the current strategies and tactics being used and only use ones that are based on proven economic theory. According to the Merriam-Webster dictionary marketing is “the act or process of selling or purchasing in a market”. While there are 4 other definitions provided this is the simplest to understand. According to the text provided in this class marketing is “the performance of activities that seek to accomplish an organizations objectives by anticipating customer or client needs and directing a flow of need-satisfying goods and services from producer to customer or client.” My personal definition of marketing is a set of practices that completely satisfy all parties involved in a business venture including the costumer. Some of these practices might include: Products, pricing, promotion, and placement. Of course there will many variations of these concepts and I believe they can be most useful in low end consumer based markets. I believe from my personal experience that this is what marketing basically is and what it involves. The basic concept of marketing has evolved from an old world barter...
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...Defining Marketing Defining Marketing Kirk B. Carlson University of Phoenix Defining Marketing In the United States of America it is hard to find a place that has not been affected by Marketing. The simple act of turning on a television set or turning on a radio floods the room with thousands of marketing messages. An individual’s daily routine is affected by marketing and has integrated seamlessly in the American life style. An individual may wake up to the killer B B96 then go to the bathroom and brush teeth by using Crest tooth paste. Drive to McDonalds to get a breakfast Barito and then look at thousands of billboards on the way to work. Marketing messages affect an individual’s daily life both on a conscious level and a subconscious level. This paper will address Marketing concepts and make a personal definition of Marketing. Marketing is the process of branding an item or service so that it will be more readily accepted by the public and sold in the market place. Effective marketing can transform an ordinary item and make it the most sought after product in the world. For example a purse costs about twenty dollars to make calculating the materials and labor that go into making a purse. The purse can be sold for five hundred dollars by simply applying a marketing campaign. Marketing usually starts with a name such as Coach, Gucci, and Gustto. With the name a designer creates a logo that can be readily identified by the consumer. The hand bag is photographed...
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...Defining Marketing Paper MKT/421 Defining Marketing Paper Marketing can be a general term used in businesses and can be misconstrued as the simplicity of advertising a product to sell. However, after researching and defining the term marketing it is clear there are various components that make up the marketing concept. Marketing can prove to be the basis of an organization’s success if it is properly implemented and utilized. Every company uses marketing to drive their business in a profitable direction and through some example companies below it will be obvious how marketing is vital to an entity’s success. Personal Definition of Marketing The definition of marketing in the words of the writer is the foundation of every company that is used to create, plan, and execute a successful product. This concept is derived from the research of a marketing department to improve or create a product that is appealing to consumers. Marketing from Other Sources While other definitions can be found throughout the business world, the ones chosen here give a good explanation and definition of what marketing truly means and the significant role it plays in the success of an organization. Marketing Definition 1 The business dictionary describes marketing as “the management process through which goods and services move from concept to the customer. It includes the coordination of four elements called the 4 P’s of marketing: (1) identification, selection and development of a product...
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...Defining Marketing Paper MKT/421 February 6, 2014 Philip Heckman Defining Marketing Paper * The first thing that comes to mind when one hears the phrase "Marketing" is selling or advertising. But marketing is much more than just selling and advertising, its objective is to satisfy and identify the needs of consumers. Marketing, in fact, refers to any activity undertaken by a firm that has been designed to plan, price, promote and distribute ideas, goods and services to target markets (Perreault, Cannon, & McCarthy, 2011). In view of this broad concern of marketing, it can be seen that the concept of marketing summarizes many activities in a business. These marketing activities were executed in order to create an exchange and sales that will result in the achievement of the proprietors' individual goals and the firm's goals, both in the short-term and the long-term. It is then obvious that marketing forms an integral component of organizational strategies. * According to the American Marketing Association marketing is defined as: An organizational function and a set of processes for creating, communicating, and delivering value to customers and for managing customer relationships in ways that benefit the organization and its stakeholders ("American Marketing Association", 2004). The Merriam Webster's definition of marketing is " (1) The act or process of buying and selling in a market. (2) The commercial functions involved in transferring goods...
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...Defining Marketing Paper W University of Phoenix MKT/421 May 31, 2012 Defining Marketing Paper The “Meriam Webster Dictionary” (n.d.) defines Marketing as: a : the act or process of selling or purchasing in a market; b : the process or technique of promoting, selling, and distributing a product or service; c : an aggregate of functions involved in moving goods from producer to consumer. The “Business Dictionary” (n.d.) defines it as the management process through which goods and services move from concept to the customer. As a practice, it consists in coordination of four elements called 4P's: (1) identification, selection, and development of a product, (2) determination of its price, (3) selection of a distribution channel to reach the customer's place, and (4) development and implementation of a promotional strategy. It also says that as a philosophy, marketing is based on thinking about the business in terms of customer needs and their satisfaction. Marketing differs from selling because (in the words of Harvard Business School's emeritus professor of marketing Theodore C. Levitt) "Selling concerns itself with the tricks and techniques of getting people to exchange their cash for your product. It is not concerned with the values that the exchange is all about. And it does not, as marketing invariably does, view the entire business process as consisting of a tightly integrated effort to discover, create, arouse, and satisfy customer needs ("Business Dictionary...
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