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Definition of Visitor Attraction

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Submitted By jj93
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Visitor attraction management

Module: TSM08776 Visitor attraction management

Assessment: A

Matriculation No: 40228856

Due on: 14.03.2016, 16:00

Word count: 499

Module leader: Prof A. Leask

The purpose of this essay is to further discuss the definition of a visitor attraction. It shall further resolve if events should be defined as visitor attractions, as Swarbrook
(2001) characterizes them. Or rather should not be included in the definition as Getz
(2008) argues.
Visit England (2012) assigns the following characteristics to the definition; the fundamental purpose of an attraction must be one of the following: entertainment, interest or education, in unique occasions also worship. More than that it has to be permanently established and appropriate to charge admission for the lone purpose of sightseeing. And finally the attraction must be a single business and under single management. Those criteria go hand in hand with Getz (2008). He gives many examples of different events and explains how they are in relation with all of the tourism industry. In his writing there are clear indications of how important the event industry is for a touristic destination. Although there is never a mention that any event can be set equally with a visitor attraction even if one should be annually.
Swarbrooke (2001) explains in his paper that there are far more Visitor attractions than fit to the above mentioned criteria. He distinguishes between; private sector, public sector and the voluntary sector. But he identifies all three sectors as visitor attractions. After he has defined the term, he addresses more crucial issues such as human resource problem, designing visitor attraction for people with special needs or the competition issue. Despite the different definition of said authors, both agree that no matter the definition all visitor

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