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Deindividuation

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Deindividuation refers to when people when part of a relatively anonymous group lose their personal identity and henc their inhibitions about violence. Deindividuation has been used to explain of the collective behavior of violent crowds, social atrocities such as genocide.
Deindividuation is a state that is categorized by the loss of a sense of individual identity. It involves a loss of public self-awareness and private self- awareness. This loss os self-awarness can lead to increased aggression as it minimizes concerns about evaluation by others and about your own moral standards thus weakening the normal barriers to aggression to antisocial behavior based on guilt and shame . Deindividuation can be caused by being anonymous (therefore unaccountable), for example in a crowd or when wearing a mark. Anonymity can dimish awareness of your own individuality, instead being merely part of a large group. Deindividuation can also be caused by an altered consciousness due to drugs or alcholol . Zimbardo conveys same conditions may lead to an increase in prosocial behavior such as in religious gatherings.
Research by Mullen shows the effects of faceless crowds leading to individuation. whereby the anaylisis of newspaper cutting, lynchings in the US between 1988-1949 showed that the more people in a mob, the greater the savaergy with which they killed their victims. Whereas Zimbardos research carried out series of experiements that lead to the development of individuation theory. Which led to the suggestion of anonymity being a key componenemt of deinidividuatuon process increasing aggression. Rehm investigated if wearing uniform when part of a sports team increases aggressiveness. German children being randomly assigned in either a group wearing unform with an orange shirt or no uniform (plain clothes). Findings showed those whom wore orange shirts played more aggresivly then those whom didn’t wear an orange shirt indicating that anonymity increases aggression. However Prince-Dunn research offers an alternative explanation of zimbardos conclution conveying that deindividuation is based around a lowered self awareness rather then anonymity. By being self-focused they will focus on internal attitudes, morals , reducing antisocial behavior. In a group a person man lose focus becoming less self-aware and less able to regulate their behavior.
The role of deindividuation is supported by Zimbardo et al , who stimulated a prison with participants being randomly assigned with a guard or prisoner role. The guards- who were deindividuated by their uniforms and dark sunglasses became aggressive towards the prisoners. This shows that anonymity can lead to aggression, thus supporting deindividuation theory that anonymity increase the level of aggresion. However this study is widely considered to be unethical due to the physical and psychological pain inflicted upon the participants whom were assigned as prisoners. The study also has a low population validity as only young male Americans students were tested. The results should therefore only gentrlised to toher people with extreme caution if at all, However a methodological critism of this study is that it lacks ecological validity , population validity. The study was conducted in a laboratory where only female undergrads were used. Therefore the findings of this study cannot be this sample critieria. On the other hand , the laboratory setting enabled them to control extraneous variable which presents the experiment externally valid.
Furthermore the Deindividuation theory is argued to be reductionist which is a strength in the sense that it reduces the factors of deindividuation to operationlised variables such as anonymity and the level of aggression with thtese we can generate testable hypothesis for further research.
Research evidence supports the idea that larage crowds can lead to increase aggression. Mullen conducated a content analysis of newspaper reports of lynchings in the US and found that larger crowds usually resulted in more savage killings, supporting deindiciduation theory. However, lacks historic validity as it may only apply to a very specific time in the US history.
Research by Mann is used deindividuation concept to explain a bizarre aspect of collective behaviour ‘ the bating crowd’ . Man analysed 211 suicide leaps reported in US newspapers in 1960 and 1970’s. Findings showed 10 in 21 cases where crowd gathered to watch baiting occurred. These incidents tend to occur at night in large crowds. Such features were likely to produce a state of deindiviuation in the members of crowd.

Research evidence supports the idea that large crowds can lead to increased aggression. Mullen conducted a content analysis of newspaper reports of lynchings in the US and found that larger crowds usually resulted in more savage killings, supporting deindividuation theory. However, lacks historic validity as it may only apply to a very specific time in US history

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