Del Rio Foods, Inc.

Del Rio Foods, Inc

Business Policy Seminar

Professor

1

Del Rio Foods, Inc

Overview:

Bob Gilly and Maria Sanchez established a food processing company named Del Rio Foods, Inc. in 1933 in California. Bob and Maria both inherited land from their parents. Maria owned two thousand acres of farmland. On the San Joaquin River in central valley California, Bob inherited three thousand acres. Bob an alumni from the University of California class of 1931 with a degree in Agricultural Science, worked on his family’s farm. Two years later in 1933 Bob’s father died. Bob and Maria together incorporated two successful businesses under one Corporation: Del Rio Foods, Inc.

The two of them have agricultural experience running businesses. In the 1930‘s Bob and Maria worked extra-long hours because the world as they knew it was going through the Great Depression. The majority of businesses were having a rough time maintaining. Del Rio Foods, Inc. was in stable condition with a financial increase. Bob used his agricultural background to his advantage to sustain relative success.

In 1940, with an improving economy, Bob and Maria visited a friend and business instructor named Antonio Carla of San Francisco. They received information that California would someday be the agricultural center of North America. Antonio also advised them to extend business activities. After consulting with consultants and doing numerous inspections, Del Rio mortgaged 2,500 acres of farmland and purchased the cannery in El Rio. The need for canned products was on