...Main objectives 2 Situation Analysis 4 Marketing analysis 4 Customer analysis 6 Product benefits and unique selling proposition 8 Competitive analysis 10 SWOT analysis 14 Legislation and Regulation 15 Advertising analysis 16 Advertising strategy 16 Media Strategy 18 Marketing Analysis 18 Marketing Schedule 20 Media budget 23 Campaign evaluation strategy 24 Executive summary Business description Founded in 2000, Cocoa Delights is one of the youngest gourmet chocolate manufacturers in the industry. However we do not view our youth as a weakness, on the contrary, our youth is associated with our two most valued attributes: creativity and innovation. We dare to create the unconventional. Our team of master chocolatiers have been hand-picked from prestigious confectionary schools boasting centuries of chocolate expertise from France, Switzerland, Belgium and Italy. Whilst we value the traditions of these schools, we place an even higher value on their passion for innovation and enterprise. Cocoa Delights is the first company in Australia to process more than ten different types of cacao from several countries, selecting only the finest cacao beans available. With chocolate factories in the Yarra Valley wine region of Victoria we currently manufacture and distribute exclusive handmade, partly handmade and machine-made chocolate products. The Dark Decadence range has recently been expanded and now gives dark chocolate...
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...Appendices Appendix 1: Cocoa Delights media plan ‘Get in touch with your dark side’ MEDIA PLAN Period: July 2010–June 2011 10 Chocolate Parade Melbourne, VIC, 3181, Australia Phone: 12 3456 7890 Fax: 12 3456 7890 Email: mediaplanning@cocoadelights.com Website: www.cocoadelights.com Contact: Coco Jones Table of Contents Executive Summary ........................................................................................................ 117 Business description ............................................................................................... 117 Vision for the future ................................................................................................. 117 Business goals/mission .......................................................................................... 118 Business philosophies/identity ............................................................................... 118 Main objectives ........................................................................................................ 118 Situation Analysis ........................................................................................................... 121 Marketing analysis ................................................................................................... 121 Customer analysis ................................................................................................... 123 Product benefits...
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...Quantitative Literacy and Statistics Case Study # 1 BUS 501 _______________________________________________________________________ The Delight Dairy Company produces a broad line of dairy products. For production planning purposes, the company has been aggregated into two major products: Ice Cream and Specialties such as ice cream sandwiches and prepackaged ice cream. Both products has its own packaging machine but use a common, single ice cream manufacturing machine and the same pool of labor. The ice cream requires two hours of the ice cream machine, one hour on its own packaging line, and three labor-hours to produce 1,000 gallons of finished product. The Specialty products requires one hour of the ice cream machine, one hour on its own packaging line, and six labor hours to produce the equivalent of 1,000 gallons of finished product. One thousand gallons of ice cream can be sold for $900, and the equivalent of 1,000 gallons of specialties can be sold for $1,500. The company currently works a one-shift operation (40 hours per week) and currently employs three full-time employees and one ¾ - time employee. a. Formulate a linear programming model for production planning for Delight Dairy Company. b. Solve the problem Graphically. c. Now, suppose that 10 additional labor-hours could be made available by hiring that part time employee as a full time one. What does this do to the solution? Show the...
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...The Delight Dairy Company produces a broad line of dairy products. For production planning purposes, the company has been aggregated into two major products: Ice Cream and Specialties such as ice cream sandwiches and prepackaged ice cream. Both products has its own packaging machine but use a common, single ice cream manufacturing machine and the same pool of labor. The ice cream requires two hours of the ice cream machine, one hour on its own packaging line, and three labor-hours to produce 1,000 gallons of finished product. The Specialty products requires one hour of the ice cream machine, one hour on its own packaging line, and six labor hours to produce the equivalent of 1,000 gallons of finished product. One thousand gallons of ice cream can be sold for $900, and the equivalent of 1,000 gallons of specialties can be sold for $1,500. The company currently works a one-shift operation (40 hours per week) and currently employs three full-time employees and one ¾ - time employee. a. Formulate a linear programming model for production planning for Delight Dairy Company. b. Solve the problem Graphically. c. Now, suppose that 10 additional labor-hours could be made available by hiring that part time employee as a full time one. What does this do to the solution? Show the result graphically. d. Refer to the original case described in (a). Suppose competition has forced the price of ice cream down from $900 to $600 for 1,000 gallons. Would this change...
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... Cocoa Delights has been known to be a youngest gourmet chocolate manufacturers in early 21st century. Founded in 2000, cocoa delights has 15 stores chain in Melbourne, Australia in 2015. Product line includes Australian made highest quality chocolates with wide varieties. 1.2 Mission Statement Cocoa Delights is committed to becoming the leader in the Australian market for premium quality chocolate and maintaining a company culture which fosters and encourages continuous improvement. Our mission is to provide Australian consumers with the highest quality chocolate on the market whilst maintaining the promise to trade fairly with both local and overseas suppliers, promoting sustainable behavior and reducing our ecological footprint. 1.2.1 Dimensions of Mission statements and purpose By reviewing Marketing plan of December 2010, I received key marketing objectives to understand company’s mission purpose and vision. According to plan, a mission should: 1. To increase revenue by 6% yearly over the next three years. 2. To become the gourmet chocolate market leader within five years. 3. To become established as the national retailer of choice for chocolate connoisseurs within the next three years. 4. To increase our share of the dark chocolate market by 15% over the next three years. 5. Establish Cocoa Delights as Australia's most respected chocolate maker. 1.2.2 Strategic directions and targets for Cocoa Delights According...
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...Location Strategy The goal of an organization is customer delight for that it needs access to the customers at minimum possible cost. This is achieved by developing location strategy. Location strategy helps the company in determining product offering, market, demand forecast in different markets, best location to access customers and best manufacturing and service location. Generally, this means the firm will attempt to maximize opportunity while minimizing costs and risks. Vinamilk ( VietNam ) Vinamilk is the biggest dairy corporation in Vietnam , was established in 1976. The company is the leading enterprises of the dairy processing industry, currently occupy 75% market share in Vietnam milk. Currently, 135,000 Vinamilk expand sales locations nationwide domestic sales accounted for 90% of company sales and is the main market in the strategic business development of the company. Export sales accounted for 10% of company revenue. Export market of financial companies are: the Middle East countries, Cambodia, the Philippines and Australia. Ng been growing pace of the industry: the needs of consumers on the phngay increasing, the average growth rate per annum is 15.2%. In addition to strong domestic distribution with the network of 183 distributors and nearly 94,000 sales points were covered 64 provinces, Vinamilk products are exported to many countries in America, France, Canada, Poland, Germany, the Middle East, Southeast Asia ... After more than 30 years of...
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...Company Analysis Dean Foods I. INTRODUCTION Dean Foods has been in the milk industry since 1925, and has acquired over 40 industries to become the leading milk industry in the United States. The company has had success over the years especially when it moved into producing organic and soy products. However, since the economic downturn in 2008 Dean Foods has struggled financially. The company clings to its strong strategic management abilities and new strategic, operational, and financial objectives set in 2010 to get the company through the faltering economic conditions in the US. II. STRATEGIC MANAGEMENT 2.1 Overview Dean Foods is one of the leading food and beverage companies in the United States and a European leader in branded soy foods and beverages. The Company's Fresh Dairy Direct-Morningstar segment is the largest U.S. processor and distributor of milk, creamer, and cultured dairy products. These offerings are marketed under more than 50 local and regional dairy brands, as well as through private labels. The White Wave-Alpro segment produces and sells an array of branded dairy, soy and plant-based beverages and foods. White Wave brands, including Silk® soy and almond milk, Horizon Organic® milk and dairy products, International Delight® coffee creamers, and LAND O'LAKES® creamers, are category leaders and consumer favorites. Alpro is the pan-European leader in branded soy food products. Its products are processed with the help of 27,000 employees working in...
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...its customers so they can create their image from direct interaction with the customer. They must make sure that they are keeping contact with their customer in the right way, there’s no point in sending a customer an email if they have no idea how to use a computer. Dairymaster also need to make sure that they do not loose contact with customer for feedback and to see want customers really want from their products. (Cartwright, R) Dairymaster have located themselves close to the Tralee Institute of Technology which gives them access to the facilities but also lets them hand pick the top students. Dairymaster recruit a high number of employees from IT Tralee which benefits both their company and the local community by providing employment while using the convenience of the college. The company further promotes the organisations public image of being highly innovative by hiring bright young minds. (Cartwright, R) Dairymaster are constantly keeping their product image in the eye of the consumer by being present at many farming conventions nationally and globally, including Canada, USA, UK and France. These events allow customers to come along and see the products and be shown by professionals how their products can improve their farming. This is where the AIDA (Attention, Interest, Desire and Action) model comes into action, the attention of the customer is gained by an appearance at a farm convention or a referral.(Cartwright, R) Then the interest of the customer must be gained...
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...Cadbury is a British multinational confectionery company owned by Mondelēz International. It is the second largest confectionery brand in the world after Wrigley's.[2] Cadbury is headquartered in Uxbridge, London, and operates in more than fifty countries worldwide. Cadbury is best known for its confectionery products including the Dairy Milk chocolate, the Creme Egg, and the Roses selection box. Cadbury was established in Birmingham in 1824, by John Cadbury who sold tea, coffee and drinking chocolate. Cadbury developed the business with his brother Benjamin, followed by his sons Richard and George. George developed the Bournville estate, a model village designed to give the company's workers improved living conditions. Dairy Milk chocolate, introduced in 1905, used a higher proportion of milk within the recipe compared with rival products. By 1914, the chocolate was the company's best-selling product. Cadbury merged with J. S. Fry & Sons in 1919, and Schweppes in 1969. Cadbury was a constant constituent of the FTSE 100 from the index's 1984 inception until the company was bought by Kraft Foods in 2010.[3][4] In 1905, Cadbury launched its Dairy Milk bar, a production of exceptional quality with a higher proportion of milk than previous chocolate bars.[6] Developed by George Cadbury Jr, it was the first time a British company had been able to mass-produce milk chocolate.[7] From the beginning, it had the distinctive purple wrapper.[7] It was a great sales success, and...
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...Engro Corporation is one of those corporations who have most diversified products in Pakistan. Engro Corporation has the following companies: • Fertilizer. • Polymer & Chemicals. • Vopak terminal. • Power Generation. • Elengy Terminal Pk. Ltd. • Food & Beverages. • EXIMP Pvt. Ltd. Products of Structure of Engro foods: Engro entered in the business of foods with its dairy products. Their first product was their milk with the name Olper’s milk. It is rich creamy thick milk. It is one of the leading dairy products in the market. Olper’s lite is another milk product of engro foods. This is the ideal low-fat, hi-calcium milk for adults who want to stay healthy, active and fit for life, Olper's Lite contains all the inherent nutrients of milk that can boost energy, without the extra calories that cause weight gain. Olper's Cream is a rich, creamy delight that has initiated a new trend not just amongst baking and dessert makeing, but also within conventional households, where it is generously splurged over every-day food items as the primary ingredient to enhance the culinary experience by transforming it into a scrumptious creamy sensation. Dairy Omung is the wholesome all purpose dairy brand of engro foods that provides price and quality conscious consumers with a premium milk product at an affordable price. Olper’s flavored milk is also one of their hot selling product. Olper’s Badam Zafrani and Olper’s Rose are their flavored milk products. Ice cream is one those food...
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...George Wood. George Wood took an interest in dairy farming toward the end of the 19th Century. In 1902 Wood started a processing plant in Wawa, Pennsylvania. Due to its cleanliness, quality, and “certified” process the milk business was a success. During the early 1960s people started to buy milk from grocery stores and home milk delivery declined. George’s grandson, Grahame Wood opened the first Wawa Food Market in Folsom, PA as an outlet for dairy products. (Wawa ) In the late 60s Wawa Kitchens began to serve food like hamburgers and fried chicken. The early 70s Wawa began to expand to selling pre-made Hoagies and sandwiches and opened its 100th store in Marlton, New Jersey. Wawa also introduced a new slogan “People on the Go-Go to Wawa Food Markets. (Wawa) Today, Wawa’s headquarters still remains in Wawa, PA and has over 650 retail stores, with locations in Pennsylvania, Maryland, New Jersey, Virginia, Delaware, and Central Florida. Wawa operates 24 hours a day 365 days a year serving built-to-order foods, beverages, coffee, fuel services in over 400 locations and no surcharge Automated Teller Machines (ATM).Wawa employs about 22000 associates throughout the mid-Atlantic area and Central Florida. (Wawa ) Wawa is known for its coffee and fresh built-to-order foods. They stores offer their own brand of foods and beverages as well as a large selection of other brands. They offer breakfast sandwiches; soups and salads. (Wawa ) Wawa’s Dairy carries a full line of nutritious milk...
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...Compare-and-Contrast Essay Juanita Stanberry Com 155 May 11, 2013 Benjamin Ovando In this essay I will be comparing the similarities and differences between Burger King and Dairy Queen. I will be covering the two restaurants styles, food types, what they are known for, and information about their establishment. I will be providing accurate and interesting facts about the two restaurants. I will also be providing information about each restaurant before I compare the two differences and similarities. Dairy Queen and Burger King have many similarities with a few differences in restaurant styles, their menu, and how they are run. Dairy Queen and Burger King have the same kind of restaurant styles. Both Dairy Queen and Burger King are fast food restaurants. At Burger King and Dairy Queen you can go through the drive thru to get your food on the go. You can sit down on the inside of the restaurant and eat it if you want to eat your food there instead of taking it to go. Both Dairy Queen and Burger King have a clean and friendly environment for their customers to enjoy. Burger King and Dairy Queen have restaurants located in the suburbs and ghetto of each city and state worldwide. Burger King was founded in Miami, Florida in 1954 by James McLamore and David Edgerton. The initial idea for Burger King was a place to come and get extravagant quality food while eating in a pleasant atmosphere. There are 11,000 Burger King restaurants worldwide. You will be able to...
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...COMPANY PROFILE________________________________________ Company Name :- Mother Dairy Address :- Plot no. 35, Near Indira Bridge, Ahmedabad-Gandhinagar High-way, Village Bhat District: Gandhinagar, , AHMEDABAD - 382428 , India Establishment Year :- 19th September 1994 CEO :- Mr. Pramanik , Mr. Ghanshyam J Soni Nature of Company :- Co-operative Society Number of Employees :- 1200 (230 on Contract Bases) Type of Product :- Diary base (Milk) Product Main company :- AMUL Dairy, Anand Total Investment :- 280 Corer ABOUT COMPANY________________________________________ AMUL means "priceless" in Sanskrit. A quality control expert in Anand suggested the brand name “Amul,” from the Sanskrit “Amoolya,” Variants, all meaning "priceless", are found in several Indian languages. Amul products have been in use in millions of homes since 1946. Amul Butter, Amul Milk Powder, Amul Ghee, Amulspray, Amul Cheese, Amul Chocolates, Amul Shrikhand, Amul Ice cream, Nutramul, Amul Milk and Amulya have made Amul a leading food brand in India. Today Amul is a symbol of many things. Of high-quality products sold at reasonable prices, of the genesis of a vast co-operative network, of the triumph of indigenous technology, of the marketing savvy of a farmers' organization and have a proven model for dairy development. HISTORY OF THE COMPANY________________________________________ In the year1946 the first milk union was established. This union was started with 250 liters of milk...
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...Kudler Fine Foods is located in San Diego, California. Kath Kudler is the founder and the CEO of the company. She opened her first store in 1998 and after nine months of operation she achieved her breakeven point and for rest of the year she had generated profit. Here business model was so successful that she opened two more location within next five years. In this paper accounting firm want to advice Kath Kudler, on how to improve Kudler’s business and accounting operations by adapting thigh-tech computer system. Kudler Fine Foods is local upscale specialty food store that carries fine selection of bakery and pastry products, fresh produce, fresh meat and seafood, condiments and packaged foods, and cheese and specialty dairy products. Kudler Fine Foods mission as mentioned on their website “selections, coupled with our experienced, helpful and knowledgeable staff, merge to offer each customer a delightful and pleasing shopping outing. We will provide this service because we "shop the world" for our products; purchase only the finest of products; are highly selective in acquiring our team members; and will go to extensive lengths to assure that Kudler Fine Foods is the purveyor of choice for customers aspiring to purchase the finest epicurean delights” (University of Phoenix, 2012, Week one Virtual business portal). With this mission in mind accounting firm want to offer Retail Information System (RIS) software. RIS will provide inclusive information on sales data, inventory...
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...Live Project Yumee - Cadbury PDF generated using the open source mwlib toolkit. See http://code.pediapress.com/ for more information. PDF generated at: Fri, 14 Dec 2012 20:46:55 UTC Contents Articles Cadbury Cadbury Dairy Milk List of Cadbury products 1 15 18 References Article Sources and Contributors Image Sources, Licenses and Contributors 32 33 Article Licenses License 34 Cadbury 1 Cadbury Cadbury Type Industry Founded Headquarters Products Revenue Subsidiary of Mondelēz International Confectionery Birmingham, United Kingdom (1824) Uxbridge, London, United Kingdom See list of Cadbury products £5,384 million (2008) Operating income £388 million (2008) Net income Employees Parent Website £364 million (2008) 71,657 (2008) [1] Kraft Foods (2010-2012) Mondelēz International (2012-present) Cadbury.co.uk [2] Cadbury is a British confectionery company owned by Mondelēz International Inc. and is the industry's second-largest globally after Mars, Incorporated.[3] With its headquarters in Uxbridge, London, England, the company operates in more than 50 countries worldwide. The company was known as Cadbury Schweppes plc from 1969–2008 until its demerger, in which its global confectionery business was separated from its US beverage unit (now called "Dr Pepper Snapple Group").[4] It was also a constant constituent of the FTSE 100 from the index's 1984 inception until its 2010 Kraft Foods takeover.[5][6] History 1824–1900: Early history In...
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