...| |Individual Assignment- Fernwood Fitness Delivering Value | |[pic] | | | | | | | | | Executive Summary This report provides information on the value provided or the lack thereof by a specific product of Fernwood Fitness, which is the Basic Gym Membership. The 4Ps of marketing was used in order to better explain how value is delivered by this product. It elaborates on how the product delivers value to the customers by providing what was promised and more, how the pricing of the product delivers value to the customers, how promotion provides value to existing customers and potential customers and also how place, that is the locations of its many franchises, provide value to customers. In order to be able to find out how all the 4Ps help to deliver value, Fernwood Fitness’s website, social media outlets...
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...Kingdom having a market share of approximately 30%, Thailand and the Republic of Ireland (Tesco, 2012). It was in 1919 that Jack Cohen had founded the company in the form of a group of market stalls. Later, the business saw a quick expansion and by the year 1939 Tesco was spread all over the country in the form of 100 Tesco stores. Initially built as a UK-focused grocery retailer, The Company has been subject to increased geographical and segmental diversification since the 1990s. At present, Tesco operates in clothing, books, furniture, electronics, petrol and software; internet and telecoms services; financial services; music downloads; and DVD rental. Delivering Customer Value Tesco is one of the leading companies that focus upon the customer service delivery and creating value for them. The company creates values for its customers in the following manner: Marketing Mix Tesco has created it marketing mix or Ps (product, price, place, and promotion) in order to align these factors with the customers' needs and affordability. The entry into different markets all over the world by Tesco has been made by significant adaption to the consumers' culture in relevant markets. It has made certain changes in the service provision with respect to its four Ps which are completely in...
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...Starbucks: Delivering Customer value Case Analysis Case facts • Howard Schultz’s idea with Starbucks in the mid 1980’s was to create a chain of coffeehouses with a product differentiation of specialty “live coffee”, service or customer intimacy with an “experience”, and an atmosphere of a “third place” to add to their work and home alternatives • The original stores sold whole beans and premium-priced coffee beverages by the cup and catered primarily to affluent, well educated, white-collar patrons between the ages of 25 and 44 • By 2002, there were over 5,000 stores around the globe • The specialty items included strategic alliances with Pepsi Cola to sell alternative beverages, Dreyer’s to develop and distribute a line of premium ice creams, Kraft Foods handled sales of coffee and alternative products to warehouse clubs, and various grocery store chains for their coffee. • Baristas (employees) were encouraged to interact with customers in a friendly and prompt manner, and were paid higher than average wages and benefits. Employees were considered partners and promotions were usually from within the company. • While Starbucks was the largest specialty coffee chain, many other chains competed directly with Starbucks, and many other chains could at any time enter retail specialty coffee sales (e.g. Dunkin Donuts, convenience stores, and many similar retail food stores. • New innovation was based upon partner acceptance. Customers rated the new innovations as being...
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...Delivering business value with IT at Hefty Hardware How effective is the partnership between IT and business at Hefty? The partnership between the two is not very effective at all in fact it seems to be toxic. The chief information officer at Hefty gets replaced about every 2 or 3 years because of this. Below are the identified short comings for both IT and the business. Issues in the case Through the case I was able to identify several issue between business and information technology. First being poor communication between the two. This problem was immediately made clear. On page 78 there was a good example of this when Paul Gutierez talks to Jenny about how the new technology meeting went. The IT team had the business team so confused during the meeting that they eventually just tuned out and IT never actually got to talking about how the new technology could be used for marketing and why it was a good idea. The next issue is the lack of integration between IT and business. Not only do they have problems communicating the points they are trying to get across in language that can be easily understood, but the business end feels as though IT does not know how to meet their goals. A good example of this is on page 76 where it is discussed that “IT people don’t even know some of our basic business functions” and “We don’t feel IT is contributing to creating new business value for Hefty.” Lastly it seems as though there is bad time management and planning on the IT end...
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...Introduction A paradigm shift currently indicates the global challenges that industries are facing and more companies are pressured to embrace sustainability as business conditions change. However, only recently corporations started integrating sustainability as the part of their business strategy as they came to recognize that it is an essential part in growing and establishing themselves as the leader in the competing environment. A well-executed sustainability strategy can enhance the company’s value and reinforce competitive advantage in the market while protecting the capital base. The balance of power has shifted between corporations and it is important to balance economic prosperity along with environmental and social dimensions. Sustainable business strategy represents a marked shift in traditional business practices and companies who do not adapt to the changes in these practices in order to achieve sustainable profitability will be more likely to face the brand value decline or even extinction in the future. For instance, the change represents the need to understand how all three dimensions affect each other and companies ought to consciously create new consumer preferences. However, a lot of companies still are missing guidelines to implementing a marketing strategy of sustainability as an essential part, which is at the core of ensuring organizational, social, economic and environment growth while managing overconsumption issues (White, 2011). Current researches...
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...'Procurement is essentially delivering value through relationships' Procurement and Contract Management This article is a literature review on the topic ' Procurement is essentially delivering value through relationships' . Procurement has been always considered to be the least among functions like Marketing, Finance, Human Resource Management etc...even though about 60% of the operating cost is for procurement and in cases like a manufacturing company it is even more. The recent Economic crisis has forced the top management to focus on this aspect of the business more carefully. This review explores the various aspects of procurement, in order to understand the concept of procurement some of the basic concepts like buyer and supplier, business relationships and customer value have been defined. Further I have tried to establish how procurement can add value to a business and to do this I have quoted examples from various business websites and journals. The review is also able to describe how a long term business relationship between the Buyer and Supplier can benefit each other both in terms of growth and financially. Every positive side has a negative side to it, I have been able to show some aspects of the negative side of it. Overall it can be concluded that procurement does deliver value through relationships. Introduction Procurement process is one of the most essential part of a business or a project. Through this process you are exposed to the potential market...
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...DELIVERING VALUE expanded the brand to whole “we and accessories, but weinclude alearned line of apparel quickly that it was not good to have one channel of distribution… Kathy Ireland Chief Designer of RFA, Founder of KIWW, Author, Model Classified - Highly Confidential 1 “ CONTENT • DESIGNING & MANAGING INTEGRATED MARKETING CHANNELS – Marketing Channels and Value Networks – The Role of Marketing Channel – Channel Design Decision – Channel Management Decision – Channel Integration & Systems – Conflict, Cooperation & Competition – E-Commerce Marketing Practices • MANAGING RETAILING, WHOLESALING & LOGISTICS – Retailing – Wholesaling – Market Logistics Classified - Highly Confidential 2 DESIGNING & MANAGING INTEGRATED MARKETING CHANNELS Classified - Highly Confidential 3 MARKETING CHANNELS AND VALUE NETWORKS Marketing Channel “the set of firms and individuals that take title, or assist in transferring title, to a good or service as it moves from the producer to the final consumer or industrial user” Kotler, P., and Armstrong (1989) Principles of Marketing. Prentice-Hall Classified - Highly Confidential 4 MARKETING CHANNELS AND VALUE NETWORKS Why It’s Important • Affect not only marketing decisions but also non-marketing’s • Convert potential buyers to profitable customers • Not only serve market but also make market Classified - Highly Confidential 5 MARKETING CHANNELS AND VALUE NETWORKS Marketing Channel Strategy Push Strategy Producer inducing Intermediaries...
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...Qualification Slot Resources to Begin the Project Eunich is a privately owned small local company that specialises in the management of events such as seminars, festivals, graduations, galas etc. We have 22 well qualified consultants with several years’ experience in different areas of event management, and we have identified individuals with the skills and experiences required to deliver stress-free 5 day event for PMI. Our consultants have worked in similar events over the years and are suitable to fit right in from the beginning to the end of the event. As a matter of fact, they have all been involved in the development of this proposal and have concrete knowledge of what is required and the benefits expected. We have selected the team to facilitate the event which will be headed by 3 senior consultants, and we will be glad to introduce them to you at the next meeting to ensure you are as comfortable with them as we are. At all times during the planning and execution of the event, we will discuss in advance details of everything we do and seek your approval including the use of subcontractors if the need arises. Our Experience in Event Management Though Eunich is a small company with 17 years experience, we are especially qualified to deliver an event of this magnitude having served our clients with utmost satisfaction. In reality, 84% of our business comes from previous clients and their referrals. We have grown considerably over the years making us the number one event...
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...superior quality products at attractive prices has built us an £8 billion turnover, but more importantly has given us the enviable reputation as the retail store against which all others are measured. To discover more about the core beliefs that have contributed to our success, click on the links below. Our Values Our Diversity Our success has been built on a number of core company values that have remained almost unchanged since our earliest beginnings. They are: Quality - Delivering excellent standards consistently. Value - We need to deliver exceptional value to our customers. Innovation - We need to continue to be at the forefront of innovation in both general merchandising and food. Trust - We are the most trusted retailer. We have a proud heritage of staff welfare, customer care and involvement in the community. We want to continue to build this. Service - is about delivering the highest standard of services to our customers. Service, has perhaps the biggest impact on our people. We want everyone who works for us (no matter what role they're in) to be focused on helping us deliver a service people talk about. This in itself has created a set of values, which apply to all our teams. "It's all about creating a working environment that encourages people to add to their skills, and where they're provided with everything they need to achieve their potential." Belinda Proud - Our people are proud of the fact they work for Marks & Spencer, and of the products they...
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...JDT Task 3 (1113) value: 0.00 value: 1.00 value: 2.00 value: 3.00 value: 4.00 Score/Level Articulation of Response (clarity, organization, mechanics) The candidate provides unsatisfactory articulation of response. The candidate provides weak articulation of response. The candidate provides limited articulation of response. The candidate provides adequate articulation of response. The candidate provides substantial articulation of response. A1. Benefits The candidate does not present the positive results expected from a well-prepared and well-delivered performance appraisal. The candidate presents, with no detail, the positive results expected from a well-prepared and well-delivered performance appraisal. The candidate presents, with limited detail, the positive results expected from a well-prepared and well-delivered performance appraisal. The candidate presents, with adequate detail, the positive results expected from a well-prepared and well-delivered performance appraisal. The candidate presents, with substantial detail, the positive results expected from a well-prepared and well-delivered performance appraisal. A2. Preappraisal Activities The candidate does not provide an appropriate recommendation of preappraisal activities that ensure the performance appraisal process is beneficial to the employee and the company. The candidate provides an appropriate recommendation, with no support, of preappraisal activities that ensure the performance appraisal...
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...Social Value briefing About This Briefing This briefing is provided on behalf of the Department for Education’s overarching strategic partnership for voluntary, community and social enterprise sector organisations that serve children, young people and families. Led by Children England, and working with Community Matters, NCVYS, NAVCA, the Race Equality Foundation and Social Enterprise UK, the programme will include information, learning resources and opportunities, and peer support networks. For more information please click here. This briefing has been produced by Social Enterprise UK. We are the national membership body for social enterprise. We offer business support, do research, develop policy, campaign, build networks, share knowledge and understanding and raise awareness of social enterprise and what it can achieve. We also provide training and consultancy and we develop bespoke business and information packages for clients of all kinds. This briefing outlines the meaning and benefits of social value and provides and oversight of the recent changes to policy in this area. Further information, including relevant guides and toolkits, is included in the ‘further resources’ section at the end of this paper. Introduction The voluntary, community and social enterprise (VCSE) sector has long campaigned for commissioning practice to take social value into account. This would ensure that the full weight of the public sector’s purchasing power is directed at...
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...Value Chain Application of FedEx The value chain for FedEx can be realised from the start of packing up the package from various locations. The employees of FedEx collect packages from different locations like residences, drop-boxes, business houses, or centres. FedEx creates value for its customers by picking-up the packages from anywhere and anytime. It also assures timely delivery of the packages by providing a money back guarantee for the customers whose packages do not delivered on time. The employees, after collecting, bring the packages to the centre which can also be defined as a hub. The packages are then sorted out in accordance with the destinations. The packages are shipped either by trucks or ships or planes thereafter for the delivery. The delivery of the packages is perhaps the most important value creating act of the whole process. The drivers are supposed to perform their task effectively and efficiently to increase the best value of service to deliver the package on time to right destinations. They are even expected to exceed the expectation of the customers to increase loyalty of them. The customer loyalty can be gained by delivering excellent customer service. It can be provided in different stages of the whole process. FedEx provides a very high level of service while collecting packages , sorting them out and delivering them in their respective destinations via different modes. It also provides the facility to its customers to track the package...
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...What values appear to be driving the doctors and nurses in the hospitals to treat heart attack patients? From the case study, the eleven hospitals utilize 90 minutes or less to deliver therapy in order to restore blood flow to heart attack patients. The followings are the values that appear to drive the doctors and nurses in the hospitals to treat the heart attack patients: (a) The hospitals are well organized, they have ability to reward high quality performance, and are flexible enough to deal with setbacks. (b) Teamwork is another important value that drives doctors and nurses when treating heart attack patients. This is important because they need to work quickly. (c) All the hospitals shared the same core values, they were committed to reducing delays throughout their process, they provided real-time data feedback to measure success and had innovative protocols and flexibility in refining their protocols. (d) Effective communication and ethics is also critical. Doctors and nurses commit to their profession not only for financial gain, but also because they value human life and want to make a difference in the world by preserving life. They are also sensitive to their patients’ needs. Without these values it would not be feasible for the hospital to maintain their success and reputation of delivering therapy to restore blood flow to heart attack patients in only 90 minutes or less. This huge accomplishment can only be achieved when the foundation and core values of an...
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...1 Analysis of Vision and Mission Strategy Management Contents 1.ICICI BANK ............................................................................................................................................4 Analysis of Vision: ...............................................................................................................................4 2.BANK OF INDIA.....................................................................................................................................4 Analysis of Mission..............................................................................................................................4 3.CANARA BANK......................................................................................................................................4 Analysis of Vision ................................................................................................................................4 Analysis of Mission..............................................................................................................................4 4.GAIL......................................................................................................................................................5 Analysis of Vision ................................................................................................................................5 5.Infosys................................
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...created an efficient distribution system that demanded virtually little supervision. Sellers paid eBay for the opportunity to design, set up, monitor, and supervise their particular auctions while buyers used eBay's software to search for products and place bids. After the auction clock ran out, the seller contacted the winning bidder to negotiate payment and shipping terms. For this matchmaking service, eBay charges between 7 and 18 percent of the closing auction price. In 1999, net revenues topped $225 million. By 2006, revenues grew to $6 billion with net income of $1.1 billion. The company projects revenue near $7.5 billion in 2007. Core vision To support interaction in the eBay community by providing a useful online platform to value-oriented buyers and sellers; to uphold the principles of trust and...
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