Abstract……………………………………………………………………………….....3
Introduction…….…………………………………………………………………….…4
Dell Timeline……………….…………………………………………………………. 5
Mission Statement….……………………………………………………………….….6
Objective……………………………………………………………………………….7
Strategy...........................................................................................................................7
Financial Performance ...……………………………………………………………..13
Dell’s Evaluation……………………………………………………………………..15
Recommendation……………………………………………………………………..22
Conclusion…………………………………………………………………………….23
References…………………………………………………………………………….25

Abstract
This case study examines the marketing strategy and innovation practiced by the Dell Computer Corporation IT details the history of the company which made its way in the industry by building custom configurations of personal computers. A major theme of this case is Dell’s build-to-order strategy which has been a success in marketing as well as an overall strategy in supply chains across the country. This case details how well Dell has cornered the personal computing home office market and also the manner in which it derives a substantial amount of its revenue from its small business clients. It also addresses potential problems in Dell’s strategic management and possible solutions to help them stay on top.

Introduction
History
Dell was founded in 1984 by Michael S. Dell, a student at the University of Texas, who with $1,000 dollars in capital starting selling custom built computers for customers looking for a lower cost alternative to more mainstream systems. He worked out of his dormitory room, and would later drop out of school to pursue his small, yet profitable venture. After building his company from a shoestring college dorm-room operation into one the largest and most successful computer