Dell Company

Today, I would like to talk about a famous computer company

called Dell. I chose to write about Dell company because it has

become one of the most successful corporation in the computer

business. From the year 2000, Dell Computer has become the

U.S. leader in personal computer sales and the second biggest

one worldwide. Before I start on my presentation, I would like to

ask a question: What has made Dell company set apart from most

computer companies? My presentation will be focusing on

answering this question. But, before I answer such a question, let

me first give us a brief history of Dell Company.

Firstly, looking at the background of Dell company. Dell Company

was founded in 1984 by Michael Dell who was a college student at

that time. Michael Dell started out his business by buying

computer parts from the wholesale distributors, assembled them

using IBM models, and sold these computers via mail at a high

price. Then, Dell expanded rapidly and its growth move fast. Now,

Dell employs more than 77,000 people around the world.

Now, let me talk about the secret behind the great success of Dell

company. Dell has followed two strategies, which no company has

ever thought about. The first strategy is to sell computers directly

to consumers. In this way, they eliminate the need for retailers to

serve as middle-men. This process is known as a "direct business

model". It has made Dell to grow fast and to reduce the cost.

The second strategy Dell has followed is to allow buyers of

computers to customize their computer during the ordering

process. So, each computer was individually assembled. This

strategy has helped the company to store less computers and

therefore to reduce their costs. Also, it has helped Dell to

understand the customers' needs and provide the