...dell enterprise technology center series Implementation Study: Dell IT Scales Supply Chain Management with Oracle RAC 10g By Dave Jaffe, Ph.D. Todd Muirhead Tiong Tey Raveendra Avutu T When the expensive proprietary servers running the Dell supply chain management systems had reached their limits, the Dell IT group migrated to cost-effective, standards-based Dell ™ PowerEdge™ servers running Oracle® Real Application Clusters 10g. This architecture helped enhance database performance while providing scalability for future growth. tiple locations around the world. Using the same processes worldwide manufacturing operations, including the for disaster recovery, backup, and monitoring across all Dell operations enables Dell IT to take advantage of a cost- delivery of computers, accessories, parts, and supplies. These effective and readily supported deployment model. This systems must be designed for reliability and cost-effective scal- Database implemented this type of system for Dell operations at mul- systems handle key business functions that support efficient Dell inventory management model and fast, direct Related Categories: he Dell supply chain management (SCM) database article describes how Dell IT migrated its critical SCM appli- ability: a failure can cost thousands of dollars per minute in cations from proprietary UNIX-based servers to industry- factory downtime, and the SCM systems must be able to ...
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...A WORD FROM THE METABOLIC KITCHEN RECIPE TITLE Hands down, one of the most common protein sources that many people choose to turn to on their fat loss diet is chicken and poultry. Not only are there literally thousands of different ways that you can prepare these protein-rich foods, but because they are also low in fat and so high in protein, they are ideal for creating the perfect fat loss diet. Poultry is also a terrific source of trypophan, vitamin B3, selenium, vitamin B6, and phosphorus, so not only are you getting an outstanding protein intake, but you’re getting all of these great nutrients as well. Choosing to eat poultry or chicken for at least one meal throughout the day will give your metabolism a boost and ensure that you prevent lean muscle mass loss making sure you maintain great muscle tone and definition as you go progress through the diet. With just a few simple ingredients in many of these recipes, you can easily and quickly create delectable dishes that have you amazed at just how tasty eating healthy can be. So experiment a little and be sure to try all of these recipes. The more you can break away from your usual preparation method, the more you’ll enjoy sticking with your diet. Metabolic Cooking ©2011 Dave Ruel | Page 2 CHICKEN & POULTRY RECIPE INDEX RECIPE TITLE Click on recipe to navigate 10. 11. 12. 13. 14. Creamy Mustard-Pecan Chicken ............Page 15 Spicy Peanut Chicken .............................Page 16 Super Spicy Citrus Chicken ......
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...Question 1: How has Dell used its direct sales and build-to-order model to developan exceptional supply chain? Many of the challenges in improving the supply chain come with all of theunknowns. Most companies produce products they think the consumer will want. Thenthey ship these products to the retail stores. The stores then try to sell the products thatare on their shelves to the customers. The supply chain shows down while they arefiguring out what to build. Then they work with suppliers to get the raw materials andcomponents for the products. The chain slows down more while they are building the products and shipping them to the stores. Then the supply chain is still slow while theywait for the products to sell and get paid. Supply Chain Management: An Analysis of Dell¶s Value ChainDell has used its direct sales and build-to-order model to create this exceptionsupply chain by integrating everything from the beginning to the end process. Dell starts by researching customer to find out what they want. As soon as an initial product isdesigned, Dell starts to market that product on the web-site. Dell does not start to produce any of the products until the customer tells Dell exactly what they want and paysfor the product. Only then does the procurement process start. Dell has improved thesupply chain to make it exceptional by integrating the suppliers. The suppliers have aWeb page which informs them of pending orders. This allows the suppliers to plan basedon actual demand...
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...------------------------------------------------- A Case study of Dell supply chain management Liu Xingrui 920514-7482 tml10xlu@student.hig.se Xiao Ziye 920801-6619 tml10zxo@student.hig.se Peng Yunyi 930204-9128 tml10ypg@student.hig.se Liu Siqi 921026-9628 tml10slu@student.hig.se Date Summary Dell’s supply chain is typical paragon among the computer manufacturing industry. The advantage of supply chain lead to a rather strong marketing performance for dell than it ever had been. This paper takes an overview of Dell’s supply chain and strategies used in supply development. Generally, three sections are involved in the analyses which are build-to-customer strategy, direct sale model and IT system. Build-to-customer strategy’s purpose is to give quick responsiveness from supplier to end of users to apply the customer diversification demands. Meanwhile combine with stronger IT system, information is highly sharing without enormous unnecessary intermediaries. Under the great execution of direct to sale model, JIT standard inventory control is obtained and supply efficiency is approved to handle the delivery time limit set Dell. SWOT analyze as the power tool to distinguish a company current situation. The result distinctively shows that despite the advantage of cost, there are still many opportunities as untapped market for Dell to exploit. But no matter how unpredictable the future would be. Right now the consequence is obviously that Dell’s supply chain is very successful and providing...
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...Supply Chain Management Raymont Curry ISCOM/370 July 11, 2001 Instructor: Kathryn Kendall Supply Chain Management Supply chain management is a combination of several things that improves the way an organization locates the necessary components that is needed to make a product or service and deliver that product or service to their customers. The components of a supply chain management are as follows; a plan that an organization needs is the strategy for managing all the resources that go toward meeting the demand for their product or service. Next is the source that organizations must choose the suppliers to deliver the goods and services that are needed to create their product. The make is the manufacturing step; these are the activities necessary for production, testing, packaging and preparation for delivery. The deliver, also known as the logistics is where the organization coordinates the receipt of orders from customers. The last component is the return, which is created to be a responsive and flexible network for receiving defective and excess products back from the customers. Dell Incorporated spearheaded the Direct Model concept of selling personal computers to the customer. Dell sells its computer systems directly to the end customer, bypassing distributors and retails. The organization’s supply chain consists of only three stages, the suppliers, the manufacturer and the end user. Having direct contact with the customer allows Dell to be...
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...Supply chain management is the vital business function that coordinates all of the network links. Supply-chain management is the management of the activities that procure raw materials, transform them into intermediate goods and final products, and deliver the products to customers through a distribution system these activities are the components of a supply chain. The supply chain function’s role is to help identify the products and services that can best be obtained externally to improve performances to develop, evaluate, and determine the best supplier, price, and delivery for them. The wholesaling and the retailing industries incorporate a logistic focus within their strategic decisions; this is because it will enable them to control the movement of goods from the supplier to end customers without waste. This helps to obtain efficiency of operations through the integration of all material acquisition, movement, and storage activities in the firm which is the objective of logistics. One of Dell’s supply chain management is by using technology to decrease storage and increase efficiency. Meaning, Dell uses their company supply and shipping networks that exemplifies the latest trend in logistics, which is, visibility. Dell makes sure that their inventories can be trace and tracked throughout their entire logistical operations. With solid visibility made possible by technology, the company could query all of its shipments by bill of lading number to figure out which shipments...
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...entire enterprise, allowing users to view every detail of business operations. Enterprise systems are often available as a generic, but highly customizable, group of programs for business functions such as accounting, manufacturing and marketing. Integrations are achieved by using middleware. Middleware translates information between disparate systems 2. Describe supply chain management (SCM) and its role in supporting business operations. Supply chain management (SCM) the management of information flows between and among activities in a supply chain to maximize total supply chain effectiveness and profitability. Role in the supporting business operations: Materials flow from suppliers and their ‘upstream’ suppliers at all levels Transformation of materials into semi-finished and finished products through the organization’s own production process Distribution of products to customers and their ‘downstream’ customers at all levels 3. Identify the benefits and challenges of SCM along with its future. Benefits: Supply chain visibility the ability to view all areas up and down the supply chain in real time Bullwhip effect occurs when distorted product demand information ripples from one partner to the next...
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...standard supply chain cycle and deliver goods directly from the manufacturer to the customer. • turn its inventory over 60 times a year • introduced new products without having to clear out old inventory in the channel • minimize the rapid depreciation costs that mark the PC industry • operated on a negative cash conversion cycle – by receiving payment from its customers before it paid its suppliers for components • build strong, stable relationships with the large corporations and other organizations who are its core customers Issue Identification Ford continues to face increased completion from foreign competitors while operating in an industry that is experiencing significant over-capacity. In the face of the challenges presented to us, we must determine if Ford should embrace the direct business model which utilizes “virtual integration” that has driven Dell to become a clear leader in their industry. Further, if we chose to utilize “virtual integration” based on the Dell model, we will need to develop and implement significant changes in the some of our most fundamental supply chain operations. In addition, we must determine how Ford should utilize emerging information technology to transform the way we interact with supply chain members. While progress in this area will be integral should Ford choose to pursue “virtual integration”, it is also a stand-alone issue even if Ford does not choose to pursue the “virtual integration” approach to supply chain management...
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...Dell’s Supply Chain Sheila Aninipok Capella University Dell’s Supply Chain is one of the leading computer companies who cater to customer specifications on an instantaneous basis in the world with respect to its personal computer products. The organizations success has been because of its capacity to decrease costs and create a streamlined supply chain management system. Dell is able to offer effective personal computers to customers at a lowered cost plus gives the customers the ability to build a computer with a personalized customer’s specific requirements. This is a direct business model that ensures that computers can be configured according to the buyers’ specifications and directly delivered to them. This strategy helped Dell to become an industry leader for many decades (Chopra & Meindl, 2013). Dell’s model created the conditions for loyal customer base and ensured its success in a competitive industry. One strategy that works for Dell is their online selling system. When a customer goes online and searches for specifics on a computer to fit their application needs, one of the criteria they search for is of course affordability, reliability, and speed (RAM). One of the first computers I purchased myself in college is a Dell. Dell utilizes colleges or universities as one of their marketing outputs. The University collaborated with Dell to give discounted prices to students and for every computer purchased the student received a 15% offer (Chopra & Meindl...
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...In recent times logistics and supply chain management have become the most vital issue for Organizations; Dell has realized this from initial and so by putting more emphasis on its logistics, supply chain management and direct sales strategies it has become one of the most successful PC companies in the world. A little bit of history, Dell was founded on November 4, 1984 in Austin Texas, by Mr. Michael Dell when he was a student at university of Texas in Austin. In the beginning only Dell adopted its key supply chain strategy of direct sales, initially they use to take orders on phone according to customers condition. Then later they do tried to use retail channel from 1990 to 1994, but after that it returned to its direct model and grew quickly and in 1999 it became the number one PC company in United States and two among all pc companies in the world. Michael Dell the unique supply chain strategies and his successful way of putting them in to practice played considerable role in Dell success. Computer maker Dell Inc. became the poster child for supply chain efficiency largely thanks to its "direct model," which shifted a make-to-stock philosophy to make-to-order. That transition helped Dell reduce its cycle times to levels that had been unthinkable for the high-tech industry, allowing the company to carry inventory for just a few days rather than for three to four weeks. And other industries, particularly the consumer-packaged-goods field, were quick to notice Dell's success...
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...challenges. Dell’s Direct Model Dell has been following it’s unique direct build-to-order sales model for more than 20 years. Customers can plan their own configuration and place orders directly with company via the phone or a web site. Over the years Dell supply chain efficiencies and direct sales gave it a competitive advantage. Dell has also leveraged JIT principle to make its manufacturing process success. Dell’s approach to JIT is different in that they leverage their suppliers to achieve the JIT goal. They are also unique in that Dell is able to provide exceptionally short lead times to their customers by forcing their suppliers to carry inventory instead of carrying it themselves and then demanding (and receiving) short lead time on components so that products can be simply assembled by Dell quickly and then shipped to the customers. Characteristics of direct model * Eliminate costs and risks of carrying large finished goods inventories * High velocity * Low-cost distribution * Direct customer relationship * Build-to-order * Just-in-time manufacturing * Products and Services aimed at specific market segments * Reduced channel costs: from 13.5%-15.5% to 2% of product revenue * Latest Technology was introduced faster than indirect channels * Dell can use IT to directly control its value chain, set quality measures and monitor in real time how material is flowing throughout the chain * Managing Information to ...
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...CASE STUDY ANALYSIS REPORT ON SUPPLY CHAIN MANAGEMENT OF DELL COMPUTER CORPORATION Submitted By: Asmita Baz ACKNOWLEDGEMENT On the successful completion of the project, first and foremost I thank God, the Almighty without whose blessings the project would not have been a success. I take this opportunity to express my sincere gratitude towards Mr. Subrata Kar (faculty of SCM,Globsyn Business School) under whose guidance I completed this project report. I wholeheartedly thank him for giving his valuable time & attention & for providing me a systematic way for completing our project report in time. THANK YOU. CONTENTS Index | Page No. | Introduction | 4 | Supply Chain | 8 | Channel Strategy | 10 | Market Perspective | 11 | Cycle of Order | 12 | Information | 13 | Conclusion | 14 | INTRODUCTION DELL Computers, a leading PC supplier to corporate and government customers, today is now among the first companies to provide its customers with the next level of industry-standard Pentium processor power, while many vendors are still struggling to broaden their processor-based product lines. Dell's unique ability to take a market strategy position during important technology transitions because of its build-to-order manufacturing process. This build-to-order approach allows the company to maintain low inventory levels and integrate emerging technologies into systems. Today's customers are reducing their supplier bases, providing the opportunity...
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...Meindl, Dell’s supply chain has been very successful because “The online channel has proved very effective for the sale of computer hardware and by 2009 represented about half the sales in this category. After more than a decade of tremendous success selling its PCs only online, Dell started to sell PCs through retail stores such as Wal-Mart in 2007.” Dell’s online supply chain manages through supplier, Dell, and customer. In addition to the retail supply chain, Dell manages through the supplier, Dell, retail store, and customer. Therefore, they are hitting their targets on every end of the market share by being successful in every way. The main supply chain challenges that Dell is now facing is the low-cost hardware. Chopra and Meindl stated, “For low-cost, standardized hardware, however, the online channel is significantly less attractive because its main strength, inventory reduction through aggregation, is not as valuable for low-cost, standardized configurations.” Therefore, Dell is not strong in this area and they are aware of this. In addition, it appears that Dell is not focused in this area as well. Chopra and Meindl suggested, “Online sales allow Dell to significantly improve its performance for high-value, customized hardware in terms of both responsiveness and cost.” Dell is more focused on their success on what they are doing so well which is continuing selling their high-value customized hardware. In fact, if I was a part of their supply chain team I would...
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...18-year-old Michael Dell left college to work full-time for the company he founded as a freshman, providing hard-drive upgrades to corporate customers. In a year’s time, Dell’s venture had $6 million in annual sales. In 1985, Dell changed his strategy to begin offering built-to-order computers. That year, the company generated $70 million in sales. Five years later, revenues had climbed to $500 million, and by the end of 2000, Dell’s revenues had topped an astounding $25 billion. The meteoric rise of Dell Computers was largely due to innovations in supply chain and manufacturing, but also due to the implementation of a novel distribution strategy. By carefully analyzing and making strategic changes in the personal computer value chain, and by seizing on emerging market trends, Dell Inc. grew to dominate the PC market in less time than it takes many companies to launch their first product I. Statement of the Problem Dell has been following its unique ‘direct build-to-order’ sales model for more than 20 years. Customers can plan their own configuration and place orders directly with the company via the phone or its Web site. Over the years, Dell’s supply chain efficiencies and direct sales gave it a competitive advantage. II. Statement of Objectives * Examine and analyze Dell’s Direct model, its basic working, success and future challenges * Typical Working of Dell’s Supply Chain and future supply chain challenges * Highlights Dell’s evolving Supply Chain practices...
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...dialogue Dell’s supply chain transformation Historically regarded as one of the great innovators in supply chain management, Dell has undertaken a deep transformation of its supply chain that includes shifts from a regional to global structure and from the famed direct-only model to multiple channels. Annette Clayton, vice president, global operations and supply chain, talks to Turloch Mooney about the new supply chain model that has been three years in the making Key objectives of the new model – – – – Move from a one-size-fits-all model to a segmented supply chain portfolio Create globally, standard yet flexible processes that leverage partnerships Align to customer priorities around speed, choice, and cost Create infrastructure that is responsive to the changing needs of the business Overview of changes taking place Would you tell us how long the transformation will take to implement in full, and how you will measure its success? The overall transformation has been a three-plus year process. We are already seeing the benefits of the transformation. The process redesign is about creating a culture and is really never done. We continue to work to create a Lean culture. Ultimately it boils down to delighting customers as shown by the corporate Net Promoter Score. There are a variety of more detailed measures that track our ability to predictably deliver global supply chain capabilities at targeted total landed cost levels – – – Regional Global structure Direct only...
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