...Dell, Inc. A Strategic Management Case Study October 8, 2013 Sophie Yanez University of the Incarnate Word Table of Contents I. Introduction II. Dell’s Strategy a. Vision Statement b. Mission Statement c. Strategies and Objectives III. Recommended Vision and Mission Statements IV. External Assessment a. Porter’s Five Forces Model b. External Factor Evaluation c. Competitive Profile Matrix V. Internal Assessment a. Value Chain b. Internal Factor Evaluation VI. Porter’s Five Generic Strategy VII. SWOT Analysis a. SPACE Matrix b. Boston Consulting Group Matrix c. Internal-External Matrix VIII. Strategy and Objective Recommendations IX. Recommended Implementation Plan X. Strategy Review and Evaluation References Appendixes I. Introduction Dell was founded in 1985 under the name, PCs Limited by Michael Dell who at the time was a college student of the University of Texas. In 1988 the company’s name was changed to Dell Computer Corporation. The company is headquartered in Round Rock, Texas and is the world's #3 supplier of Personal Computers (PC) behind HP who ranks as #2 and Lenovo who ranks as #1 (According to IDC worldwide quarterly PC tracker). Dell provides a broad range of technology products for the consumer, education, enterprise, and government sectors. In addition to its line of desktop and notebook PCs, Dell offers network servers, data storage systems, printers, ethernet switches, and peripherals, such as displays and...
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...Dell SWOT Analysis Dell, which is named after its founder, Michael Dell, is a privately owned, multi-national computer technology company based in Round Rock, Texas. They develop, sell, repair and support computers and related products and services. Dell is the third largest PC manufacturer in the world and controls an 11.6% share of the global PC market (Jones 2013). Strengths 1. Brand name. Dell has a very strong brand reputation for quality products. Its brand is valued at $7.5 billion (2013). 2. Product customization. Dell allows its customers to customize their products. Such services adds great value to the customers and provides dell with a competitive advantage. 3. Environmental record. Dell is engaged in many green initiatives and has won awards for being an eco-friendly business. Dell committed to reduce greenhouse gas emissions from its global activities by 40% by 2015, with 2008 fiscal year as the baseline year. It is listed in Greenpeace’s Guide to Greener Electronics that scores leading electronics manufacturers according to their policies on sustainability, climate and energy and how green their products are. 4. Acquisitions. In the last 2 years, Dell has acquired 6 different companies which brought patents, increased capabilities, new skills and assets to the company. 5. Direct selling business model. Dell doesn’t sell its products through external retailers but instead sells directly to consumers through their website. This enables them to sell their...
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...Dan Guinn American Intercontinental University Unit 2 Individual Project MGT680-11401D-02 – Strategic Management SWOT – An Analysis of Apple Incorporated 09 March, 2014 Abstract The advanced technology that is available today has not only allowed Apple to produce the innovative products that are available to their customers today, this same technology is used by others to remain a competitor in the market place today. Most business analyses would agree that Apple is a good strong organization. Most would also agree that Apple is strong because of its ability to accomplish the short and long term goals that have been established through its strategic plan and the SWOT analysis of the organization. Although Apple is a power house in the market place; the organization does have its strengths, weaknesses, opportunities, and threats that will have to be addressed or Apple could eventually experience a decline in its market share. A SWOT analysis not only can help an organization realize it strengths, weaknesses, opportunities, and threats it can also help the organization capitalize on the weaknesses that may exist with other organizations. Introduction Apple Inc. was founded 1976 and was the brain child of Steven Jobs and Steven Wozniak. Although the organization was actually born on April Fool’s Day many will agree that Jobs and Wozniak’s vision for the future of computers was much bigger than a foolish dream or prank. Wozniak had a love for developing computers...
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...Group Assignment 2: Dell- New Horizons (Rangan and Bell) Marketing for Managers Group C: Saturday, 29 June 2013 Summary Could anyone imagine some thirty years ago the global influence a young college freshman would have on the world? Michael Dell’s build your PC to order idea was just that, a game changer. A few years after coming to market, Dell was the 3rd most admired company by fortune magazine. By the early 2000’s Dell like other PC companies began to see a rapid decline in revenue growth. This decline, brought to surface the need to look at diversifying their product and service offerings. These included but are not limited to; is the increase service offerings, expanding into the server and storage space as well as extending their reach globally. Today we will look at the company and how it began, some of their key issues, review a SWOT analysis that will bring us to our decision and why we believe this to be the best path. The Company In 1983, Michael Dell began with a simple strategy of providing PC upgrades to companies who were looking for a more customized PC. After a few years this lead him to a “Buy - Upgrade – Sell” model, where they would purchase IBM computers, upgrade them and then sell them for a profit. By 1985, Dell moved to assembling PC’s through a Build to Order model, this strategy was so successful it provided them with over $70M in sales by the end of the year. The PC’s were produced with a very modular design, so this facilitated...
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...[pic] Dharini Giri 12050221051 FC- 3yr Dell Introduction Dell Inc. is an American privately owned multinational computer technology company based in Round Rock, Texas, United States, that develops, sells, repairs and supports computers and related products and services. Bearing the name of its founder, Michael Dell, the company is one of the largest technological corporations in the world, employing more than 103,300 people worldwide. Dell sells personal computers, servers, data storage devices, network switches, software, computer peripherals, HDTVs, cameras, printers, MP3 players and also electronics built by other manufacturers. The company is well known for its innovations in supply chain management and electronic commerce, particularly its direct-sales model and its "build-to-order" or "configure to order" approach to manufacturing—delivering individual PCs configured to customer specifications. Dell was a pure hardware vendor for much of its existence, but a few years ago with the acquisition of Perot Systems, Dell entered the market for IT services. The company has since made additional acquisitions in storage and networking systems, with the aim of expanding their portfolio from offering computers only to delivering complete solutions for enterprise customers. History Dell traces its origins to 1984, when Michael Dell created PC's Limited while a student of the University of Texas at Austin. The dorm-room headquartered company...
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...Strategic Management Paper on: Dell International Services Philippines, Inc. Submitted to: Professor Eliseo Aurellado Submitted by: Ryan S. Villarica MBA - Standard Date: June 28, 2014 Table of Contents Executive Summary4 I. Introduction6 II. Research Methodology7 III. Mission and Vision Analysis8 Current Vision and Mission8 Review of the Current Vision9 Review of the Current Mission10 Proposed Vision and Mission Statements11 Review of the Proposed Vision and Mission Statements12 Communicating the Proposed Vision and Mission Statements14 IV. External Analysis15 Economic Forces15 Political Forces………………………......................................................................................... 18 Social, Cultural, Demographic and Ecological Forces 19 Technological Forces 21 Industry and Competitive Forces 22 Five Forces of Competition Model 24 Competitive Profile Matrix (CPM)28 External Factor Evaluation (EFE) Matrix 33 V. Internal Analysis39 Functional Audit39 Culture39 Management41 Operations43 Information Systems44 Human Resources45 Marketing and Hiring46 Financial Performance47 Internal Factor Evaluation (IFE) Matrix52 VI. Strategy Formulation58 SWOT Analysis58 Strategic Position and Evaluation (SPACE) Matrix 60 Internal-External (IE) Matrix63 Grand Strategy Matrix64 Summary of Matrices and Analysis65 VII. Quality Strategy Planning Matrix 66 VIII. Proposed Strategies69 Strategic...
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...ISSN 1913-0341 [Print] ISSN 1913-035X [Online] www.cscanada.net www.cscanada.org Management Science and Engineering Vol. 7, No. 2, 2013, pp. 94-103 DOI:10.3968/j.mse.1913035X20130702.Z001 A Strategic Analysis of Apple Computer Inc. & Recommendations for the Future Direction TAN Jinjin[a],* [a] “Think Different” (continuous innovation spirit), direct sale business model, customer-focused services and Apple brand power. With “Think Different” spirit, Apple innovates and upgrades its products inexhaustibly. As a successful imitation, Apple sells the products directly to customers over the web, by phone, and Apple stores in an endless stream. Implementing the customer-focused services and “Switcher” campaign, the population of Apple World and even People’s Republic of Mac (Feng, 2009) is proliferating day after day. Apple is not only an illustrious innovator and inventor, but also a successful imitator and strategist. School of Foreign Language, Shandong International University, Jinan, China. * Corresponding author. Received 11 April 2013; accepted 23 May 2013 Abstract Apple® today announced financial results for its fiscal 2012 fourth quarter ended September 28, 2012. For the quarter, the Company posted a net profit of US$45 million or US$0.13 per share. These results compare to a net profit of US$66 million, or US$0.19 per diluted share, in the year-ago quarter (Bryan Chaffin, 2012). Apple is ranked number six among the main computer...
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...Contents Introduction 4 Company’s profile 5 MISSION 5 VISION 5 VALUES 5 SWOT ANALYSIS FOR SONY CORPORATION 6 INTERNAL FACTORS 6 Strength 6 WEAKNESS 7 EXTERNAL FACTORS 8 Opportunities 8 THREATS 9 PEST ANALYSIS FOR SONY CORPORATION 9 Political Factors 9 ECONOMICAL FACTORS 10 SOCIAL FACTORS 10 TECHNOLOGICAL FACTORS 11 GAP ANALYSIS 11 Porter’s five forces model of competition analysis 12 Threat of New Entrants (low) 12 Bargaining power of suppliers (low) 12 Bargaining power of Buyers –High 13 Threat of substitutes –High 13 Threat of competitors –High 13 Conclusion and recommendation 14 References 15 Introduction Sony is a global manufacturer of audio, video, communications and information technology’s consumer and professional markets. According with Rebort S.Kaplan and David P.Norton (2007), to measure strategic readiness, identify the intangible assets you needs to perform the internal process most critical to your strategy. Then assess your current capabilities in all these areas, identifying changes needed to improve alignment. Thus, applying the above mentioned approach the Sony Company is uniquely positioned to be one of the leading digital entertainment brands, offering an outstanding portfolio of existing multimedia contents. This approach is known Balanced Score card. Balanced Scored Card doesn’t treat strategy from only a financial perspective; it augments financial measures with objectives and metrics in three additional ’’perspectives’’-Customer relationship...
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...Business Analysis - Hewlett-Packard Business Evaluation - Hewlett-Packard Whenever the brand name Hewlett-Packard (HP) is brought up, I think of garage innovation. It has been the entrepreneurial symbol of the firm from its birth. It is referred to as the “Birthplace of Silicon Valley” on its own website ("Rebuiding HP’s Garage," 2012). Throughout time, a corporation may go through as many as 10 stages of life (Adizes, 1996). As a Mutual Fund manager, the most sought after opportunity is to invest into a company in its infancy stage, and sell out well before its death stage to maximize the investment return. To get a better determination as to where a company like HP is in its corporate life stage, it is important to conduct a business analysis. This would include running a SWOT analysis, identify the internal and external stakeholders and to determine if expectations are currently met of those stakeholders. SWOT Analysis Regardless of the size of the corporation, it is important to analyze and address its areas of concern internally and externally to the firm. A SWOT analysis consists of strengths and weaknesses affected internally as well as opportunities and threats externally (Nickels, McHugh and McHugh, 2010). First, it is important to consider the products and services HP provides. HP provides a wide range of technology hardware products including computers (both desktop and laptop), printers, servers, cameras and monitors. It also provides software and firmware...
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...Apple SWOT analysis 2014 Your best insight into Apple's strengths, weaknesses, opportunities and threats this year. Company background Name | Apple Inc. | Industries served | Computer hardware Computer software (iOS, OS X, Safari, iLife, iWork, iMovie, iPhoto) Consumer electronics (iPod, iPhone, iPad, Apple TV and Mac products) Digital distribution (iTunes store, iCloud, App StoreSM, Mac App Store) | Geographic areas served | Worldwide (retail stores in 14 countries and online stores in 39 countries)[1] | Headquarters | Cupertino, California, United States | Current CEO | Timothy Donald "Tim" Cook | Revenue | $170,910 billion (2013) 9.2% increase over $156,508 billion (2012)[2] | Profit | $37,037 billion (2013) 12.26% decrease over $ 41,733 (2012)[2] | Employees | 80,300 (2013) | Main Competitors | Samsung Electronics Co., Ltd., Amazon.com, Inc., International Business Machines Corporation, Cisco Systems, Inc., Google Inc., Microsoft Corporation, Dell Inc., LG Electronics, Lenovo Group Limited, Hewlett-Packard Company, Sony Corporation and many others. | Business description This is an Apple business description taken from company’s financial report: “The Company designs, manufactures, and markets mobile communication and media devices, personal computers, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications. The Company’s products and...
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...0 INTRODUCTION: 1.1BRIEF ABOUT DELL: Dell was established in 1984 by Michael Dell. It is based in Texas, USA. It sells laptops, personal computers, cameras, printers, and related products and software. Dell is very well-known for its direct-sales model and its “configure to order” way of supply, where customers can have their own order with required specifications and got it delivered at their place. Recently, Dell gave more focus to IT services and software. By 2012, Dell established a new software group and focus on four areas: end user computing, enterprise solutions, software and services Table 1: Basic Information about Dell Basic Information about Dell Name Nature of Business Dell Inc. Computers, IT and related software and products 1. Individual users with low income who appreciates technology such as students, small Target Customers home office users and so forth. 2. Large to mid-size businesses. Main Competitors locally & Globally Sony, Samsung, Apple Inc, Lenovo, Fujitsu, HP, IBM, 1 Intel, Seagate, Best Buy, SGI, SMCI, CRAY, CUDA, CSCO, CDW, FIO, IN, Acer, Toshipa. Marketing Strategy Innovative Direct Model Build-to-order approach. 1.2 FINANCIAL SITUATION: From graph 1 we may see that Dell is doing well enough through the last 4 years. Its revenues, expenses and profit are quite stable. It’s notable that revenues grew dramatically between 2010 and 2011. Revenues dropped again in 2013. Graph 1: Performance of Dell 2010-2013 ($ billions) 70,000 60,000 50...
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...Matching Dell Case Analysis 6/27/2013 Submitted By: Group-4 Manjul Shrestha Megha Shrestha Mohit Basnet Sujal Dhungana Submitted To: Mr. Rupesh Krishna Shrestha Facilitator, Marketing Management Kathmandu University School of Management Background The case “Matching Dell” basically describes the history, market structure and environment of computer and peripherals industry especially emphasizing the success story of Dell Computer Corporation. Despite the fierce competition from the IBM giants and the IBM clones, Dell stood out as a successful name by focusing exceptionally on operations and manufacturing, measuring performance through several performance metrics and concentrating on products and market trends. Dell Computer Corporation emerged as a small dorm room part-time business in the mid-1980s, the era of booming popularity and purchases of the personal computers when every family wanted to own a PC for their homes and every employee wished to have a PC on their desk. So, consumers were demanding PCs and there was Dell bursting on the scene with its “direct approach”, handling each customer individually through customized PCs, delivering its core strategies of improved customer satisfaction and minimum inventory holdings. While all the other big competitors were running towards developing their retail and reseller chains and relationships, Dell with its unique approach focused on handling its customers directly and thus was rewarded with huge raise...
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...------------------------------------------------- Apple Inc. Business Analysis Category: Business Autor: Mike 26 July 2010 Words: 3002 | Pages: 13 Business Analysis of Apple Inc. On April 1, 1976 Steve Jobs, Steve Wozniak, and Ronald Wayne joined together to form Apple Computer Incorporated. The concept behind their company was the creation of an inexpensive, simple to use personal computer kit. Working out of Jobs' garage in Cupertino, California the trio designed and manufactured their first product in three months. They named this product the Apple I and it went on sale in July 1976 for $666.66. Six months after the release of the Apple I, Ronald Wayne opted to sell his share of the company back to Jobs and Wozniak for a meager $800. Soon thereafter multimillionaire Mike Markkula joined Apple and on January 3, 1977 the company was incorporated. Apple continued to gain momentum and was one of the fastest growing companies by the end of 1978. With the introduction of the Apple II plus, the company enjoyed a 400 percent increase in sales in 1979. In December of 1980 the company went public and within minutes the 4.6 million shares sold out at a price of $22 per share. An additional 2.6 million shares was also sold out by May 1981. However, the firm suffered its first major fallback with the release of the Apple III in September of 1980. The newest version had not undergone necessary testing due to time constraints and pressure from upper management. This proved to be extremely...
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...Company Facts Presentation ON apple BY I.sRIPRIYA TPS-A, ROLL NO-18 SUDMITTED TO, s.sai baba arijit santikary Introduction * Apple Inc., formerly Apple Computer, Inc., is an American multinational corporation headquartered in Cupertino, California that designs, develops, and sells consumer electronics, computer software and personal computers. * Its best-known hardware products are the Mac line of computers, the iPod music player, the iPhone smartphone, and the iPad tablet computer. * Its software includes the OSX and iOS operating systems, the iTunes media browser and the Safari web browser. * Apple is world’s second largest Information Technology Company. * Third largest mobile phone maker. * Second largest publicly traded company. * Annual sales of $156.5 billion in 2012. * Apple has unusual and extraordinary brand loyalty. Apple vision statement “Apple is committed to bringing the best personal computing experience to students, educators, creative professionals and consumers around the world through its innovative hardware, software and Internet offerings.” Apple mission statement “Apple is committed to protecting the environment, health and safety of our employees, customers and the global communities where we operate. Apple strives for continuous improvement in our environmental, health and safety management systems and in the environmental quality of our products, processes and...
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...APPLE INC. FINANCIAL ANALYSIS REPORT Apple, Inc. Financial Analysis Report Ricardo Figueroa DeVry University BUSN412 Case Study Instructor David Mozinski May 27, 2013 Case Study Report Outline and Grading Guide (150 points) COMPANY NAME/WEBSITE/INDUSTRY Apple, Inc., http://www.apple.com/about/, Electronic Equipment BACKGROUND/HISTORY The company began as “Apple Computer” by Steve Jobs and Steve Wozniak. They were college dropouts. The company almost went bankrupt in 1996 even though they had a strong brand, rapid growth, and high profit late in the 1980s. Jobs then went to work and transformed “Apple Computers” into “Apple Inc.” with innovative and technologically sophisticated non-PC products in the 2000’s. By 2010, the company also viewed itself as a “mobile device company.” Apple became the fourth-largest PC vendor in the US market. Through multi-million dollar campaigns, such as successful “Think Different” ads and catch slogans, Apple promoted itself as a hip alternative to other computer brands. It also highlighted its computers as the world’s “greenest lineup of notebooks.” The goal of Apple is to differentiate its products amid intense competition in the personal computer and mobile device industry. SWOT ANALYSIS Strengths | 1. Pioneer of innovative and high-tech quality products like iPod, iPhone, iPad, and Mac 2. Globally recognized brand name 3. Large segment of loyal customers of “Apple culture” 4. Strong Research and Development...
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