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Deluxe

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Submitted By nbk7pxf
Words 1336
Pages 6
Thoai Nguyen, Vincent Cho
Deluxe- Capital Structure
Deluxe’s Background: Deluxe is a company found in 1915 and is a pioneer in the check printing business. In 2000, Deluxe it promotes new technology, eFund, to partially replace the declining checking printing market.
Problems : The revenue of core business, check printing, is going down due to the decline of demand, and the increase of competition. So, the management believes that Deluxe needs good capital structure to achieve both tax advantage and low cost of capital.
Analysis: Firstly, the revenue is declining at the average of 4% a year (Exh.1) because people start using online banking, ATM cards, and debit/credit cards for payment instead of using checks in the daily basis. With projected decline in sales, Deluxe may face a decline in Net Income, and Gross Profit Margin. Secondly, current market value of equity /debt ratio reflects a way more positive situation than the book value ratio. However, since it heavily depends on the market value of its share, Deluxe has to keep the market value of its share stable at certain level. Another risk factor is the firm may have a hard time paying its commercial paper of 150 million in the near future. The risk of default is not significant yet. However, the company will have to make a huge payment really soon. Besides, funding new projects with debt when the firm is at the matured phase of the product life cycle, where revenue starts declining doesn’t sound good. Clearly looking at the 600 million claimed to have been paid back to shareholders, investors may see that the management is trying to take the equity out and give it back in form of dividends (Exh.2). There is nothing wrong with that. However, it obviously shows investors that the value of the firm is not growing, but shrinking for instead. The sudden rise of its stock price in 2001 is not a good predictor

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