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Demand Analysis

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Making Decisions Based on Demand & Forecasting
Assignment 1

The Demand Analysis of Domino’s Pizza Established in Woodruff SC This is a demand analysis on the decision-making process of whether Domino’s Pizza should enter the area of Woodruff, SC. It is going to reflect the research of demographics, population size, and average income per household, as well as the advertising costs for the competitor in the same market and area. The research is based on the variables taken from the years 2000, 2005, and 2010. With this criterion entered into the demand analysis equation it will assist in the decision-making process of if they should enter Woodruff’s market area or not. The logic of selecting these variables in population size and average income per household is that in the study of Economics and research in analysis of demand reflects highly to the demand curve function. The demand function can be defined by our textbook on page 32 as follows: “A relationship between quantity demanded and all the determinants of demand.” When looking at the effects in the shifting of the demand curve it is substantial in stating that a shift in the demand curve is based on any of the other factors of the demand function besides price causing the shift to occur. The demand based on average income in comparison to the size of the population of Woodruff is a definite factor in our conclusion of the decision-making process based on the impacts that the average income has on the quantity demanded of the size of the population. It is obvious that if Woodruff’s average income is high then the demand for buying pizza will result in higher demand rather than a low average income. The population can also cause the demand to change by an increase or decrease in the amount of people living in the Woodruff area. If Woodruff does not hold a good size of people then the quantity demanded

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