In this article, Anthony Pearce recounts 76-year-old Malcolm Baker’s experience of forgetting where he parked his car—a dementia-related memory mishap that cost two months of searching until Tesco representatives identified the missing vehicle. Through Baker’s experience, readers gain insight into dementia’s devastating impact on memory and cognitive functioning. Although the article notes that Baker is only in the early stages of dementia (an acquired mental impairment now formally known as neurocognitive disorder), the already evident memory decline foreshadows the severity of cognitive deterioration that has yet to manifest itself. Whereas some weakening in memory is characteristic of the aging process, the significant brain cell deterioration