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Identify the targeted population.

HIV/Aids

• Gather data about the population demographics.

More than 1.1 million people in the United States are living with HIV infection, and almost 1 in 5 (18.1%) are unaware of their infection Gay, bisexual, and other men who have sex with men (MSM),1 particularly young black/African American MSM, are most seriously affected by HIV. By race, blacks/African Americans face the most severe burden of HIV

CDC estimates that 1,148,200 persons aged 13 years and older are living with HIV infection, including 207,600 (18.1%) who are unaware of their infection.1 Over the past decade, the number of people living with HIV has increased, while the annual number of new HIV infections has remained relatively stable. Still, the pace of new infections continues at far too high a level— particularly among certain groups.
HIV Incidence (new infections): The estimated incidence of HIV has remained stable overall in recent years, at about 50,000 new HIV infections per year.2Within the overall estimates, however, some groups are affected more than others. MSM continue to bear the greatest burden of HIV infection, and among races/ethnicities, African Americans continue to be disproportionately affected.
HIV Diagnoses (new diagnoses, regardless of when infection occurred): In 2011, an estimated 49,273 people were diagnosed with HIV infection in the United States. In that same year, an estimated 32,052 people were diagnosed with AIDS. Since the epidemic began, an estimated 1,155,792 people in the United States have been diagnosed with AIDS.3
Deaths: An estimated 15,529 people with an AIDS diagnosis died in 2010, and approximately 636,000 people in the United States with an AIDS diagnosis have died since the epidemic began.3 The deaths of persons with an AIDS diagnosis can be due to any cause—that is, the death may or may not be related to AIDS.

http://www.cdc.gov/hiv/statistics/basics/ataglance.html

• Describe the general effect that changing demographics may have on the health care market.

http://aids.gov/federal-resources/policies/health-care-reform/ some great points http://www.who.int/hrh/documents/Impact_of_HIV.pdf http://www.theaidsreader.com/display/article/1145619/1319584

• Why and how will changes in the demographics of this population affect health care? http://brainmass.com/health-sciences/health-issues-throughout-lifespan/514044 http://www.health.ny.gov/diseases/aids/about/hlthcare.htm

• Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care.
This should be within my reading

• Describe how a chronic disease wellness program may affect the costs for this demographic.

http://aspe.hhs.gov/health/reports/09/hivmgt/report.shtml http://www.healthystates.csg.org/NR/rdonlyres/E42141D1-4D47-4119-BFF4-A2E7FE81C698/0/Trends_Alert.pdf • What do the demographics tell you about the marketing needs or services needed for this population?

How can the individual patient, the community, and society as a whole address these challenges?

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