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Demographics and Health Care

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Demographics And Health Care Running head: DEMOGRAPHICS AND HEALTH CARE Demographics and Health Care Name University of Phoenix Class Instructor Date Demographics and Health Care The health care industry exists to serve the patient, the health care consumer. The needs of the patient vary from person to person. However, individuals can be categorized in like groups. Individuals can be grouped with others in the same age range, sex, income level, diagnosis group. This type of information is valuable to a health care provider because prospective customers with similar characteristics can shape the type of service mix a provider delivers (Kotler, Shalowitz, & Stevens, 2008).
Target Population San Diego County is located in the furthermost south western corner of California. San Diego borders the Mexico border. The geographical location has a heavy influence on the demographics this major city. As a border town, there is a heavy influx of Hispanics, making this the second largest racial group in the county, reaching 31.3%. The largest racial group is white at just over 50%. Children under the age of 18 make up a quarter of the population. The aged community in San Diego is surprisingly small in comparison to the other age groups, composing a mere 11% of the total population. The median age of the area is 33 years old. A large percentage, 31%, of San Diegans speaks a language other than English in the home. Half of the population is female, and most San Diegans have graduated from high school (U.S. Census Bureau [USCB], 2010). The General Effect of Change The composition of the demographics in an area does play a role in the health care market. The configuration specific to an area can determine such things as what types of providers are found there (Kotler, Shalowitz, & Stevens, 2008).

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