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Demographic Paper
Demographic Paper

Axia College of University of Phoenix
Health Care Consumer - Trends and Marketing
HCS/490
Russell Wettstein
August 14, 2011

Demographic Paper The targeted population that will be explored in this paper is childhood obesity in the United States focusing on children aged between two through17. The surgeon general has labeled child obesity in America as an epidemic supported by statistics that in the last 30 years childhood obesity has tripled. The two primary factors identified by physicians and experts in creating childhood obesity, are first that children are not receiving enough exercise daily and not eating the right kinds of foods. The combination of sedentary lifestyle’s and fast-food diets have created a whole generation of children faced with serious adult health issues such as heart disease, diabetes, and high cholesterol. In this paper the subject to describe child obesity and its general impact that changing demographics may have on the health care market. Also the paper will tackle many questions involving this issue such as why and how will changes in the demographics of this population affect health care. Identify two key health care-related challenges to this population, such as increases in health care costs, increases in prescription drug costs, or the need for in-home medical care. Describe how a chronic disease wellness program may affect the costs for this demographic, what do the demographics tell about the marketing needs or services needed for this population and how can the individual patient, the community, and society address these challenges. According to CIGNA (2011), “The commonness of obesity among children aged 12 to 19 years increased from 5.0% to 18.1%. Obesity is the result of too few calories burned for the calories consumed known commonly as caloric imbalance caused by

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