...Ethics is the basic concepts and moral principles of decent human conduct which includes values such as the essential equality of all men and women, human or natural rights, obedience to the law of land, with respect to what is right and what is wrong (Velentzas., 2010). Ethics is the behavior that a person should adhere to in his daily dealings with the world. Ethics is a system of moral principles applied by people, society and the world. Ethics provide guidelines for acceptable behavior in the environment within which you are in. An ethical approach is becoming necessary both for corporate success and a positive corporate image (Schuder, 2014). Especially nowadays in Kenya ethics in business are obligated because many businessmen are only interested in making money despite the ethical costs or the harm they would probably cause to people or even to nature (environmental pollution). Corporate social responsibility defines all the cases of ethics that businessmen can follow effectively. Many firms are choosing to make a public commitment to ethical business by formulating codes of conduct and operating principles. In doing so, they must translate into action the concepts of personal and corporate accountability, corporate giving and corporate governance. Thinking Critically About Ethics Thinking critically about ethics is the intellectual disciplined process of actively and skillfully conceptualizing, applying, analyzing, synthesizing, and evaluating ethical issues to determine...
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