...GRE3NKARMA | Technopreneurship | Food Waste – Renewable Energy | | Amos Tan Yi Wen, Eu Wei Yi Vivian, Abdul Azziz B Abd Talib & Andy Chua Kang Ren | 2/10/2014 | | Contents 1. Executive Summary 3 2. The Company and its Operations 4 Company Background 4 Our Mission 4 Company Ownership and Management 5 Business Form: 5 Company Location and Facilities 6 Manufacturing and Operations Plan 7 Labour 7 Equipment 8 Office Equipment 8 Suppliers 9 3. Products and Services 9 Description of the product and services 9 Biogas – An Eco-Friendly Renewable source of energy 9 Components of a Biogas Plant 10 Benefits that the product and services can bring to customers 11 Unique features of the product and service 11 4. Market Analysis 12 Global and industry overview 12 Global outlook 12 Local outlook 12 Porter Five Forces 13 PEST Analysis 14 Political 14 Economic 15 Social 16 Technological 16 Competition Analysis 16 SWOT Analysis 18 Market Trends 18 Segmentation Analysis 19 Target Market (size in terms of number of potential customers or potential dollar volume) 22 5. Marketing Strategy 22 Product Strategy 22 Operational Excellence 22 Product Leadership 22 Labeling 22 Pricing Strategy 23 Penetration Pricing Strategy 23 Sales Forecast Plan 24 Market Penetration Strategy and the cost involved 24 Focus strategy/Differentiation based strategy 24 Promotion Strategy 25 Advertising 25 Sales...
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