...1 Celebrity Endorsement Over 30 years ago Nike signed a huge endorsement contract with Michael Jordan. A deal that is still going on and turned into a lifetime contract. As of now Jordan is gaining more than 60mio US$ every year out of this collaboration (Totalsportek, 2015). This example proves just how much money is spent on celebrity endorsement every year. This also seems to be valid since celebrity endorsement is very valuable as it has the power to make marketing messages stick out more in today’s cluttered marketing environment (Meenaghan, 2001). Within this context athlete endorsement is amongst the most popular forms of celebrity endorsement (Bush, Martin and Bush, 2004). Celebrity endorsement can be divided into three distinct forms: explicit endorsement, where the endorser clearly recommends a product, implicit endorsement where he just mentions that he uses the product, and lastly he can co-present a product, through showing himself with the product (McCracken, 1989). Overall, celebrity endorsement has the ability to significantly influence the view on the endorsed brand, since in a consumer’s mind a high quality endorser is generally seen as a sign for superior product quality, leading to a better evaluation of the brand (Till, 2001). Additionally, well selected celebrity endorsement generally has a positive financial influence for the brand. Several researchers identified a positive impact of endorsement announcements on the stock market price of the respective...
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...PSYC 460 Full Class Click Link Below To Buy: http://hwaid.com/shop/psyc-460-full-class/ PSYC 460 Forum Week 1 Personal Introduction PSYC 460 Forum Week 2 Achievement Motivation PSYC 460 Forum Week 3 Do you tend to be an individual that struggles with stress and anxiety? If not, explain your general arousal personality. What are possible factors that influence your arousal, stress, and anxiety status before an event? What are strategies that you can apply to reduce stress and anxiety and maintain appropriate arousal levels? PSYC 460 Forum Week 4 Ways to enhance social support Ways to increase proximity Ways to increase group distinctiveness Ways to create a perception of fairness Ways to increase similarity PSYC 460 Forum Week 5 Psychology Skills Training PSYC 460 Forum Week 6 Goal-Setting PSYC 460 Forum Week 7 Exercise and Psychology Well-being PSYC 460 Forum Week 8 Part 1: Young athletes participate in and discontinue sport programs for a variety of reasons. Stress can also significantly affect a young athlete's sport participation. Addictive behaviors can influence both participation and performance. In this activity, you'll reflect on your childhood youth sport experiences and determine what factors played a role in your decision to participate in and discontinue participation in a youth sport program. Part 2: Stress and addictive behaviors can have a significant impact on youth sport participants. To help them cope with stress...
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...Globalization and the Information Economy: Challenges and Opportunities for Africa1 Derrick L. Cogburn, Ph.D. University of Michigan School of Information and Global Information Infrastructure Commission – Africa Catherine Nyaki Adeya, Ph.D. United Nations University Institute for New Technologies Prepared as a working paper for the African Development Forum '99 24-28 October 1999, United Nations Conference Centre United Nations Economic Commission for Africa Addis Ababa, Ethiopia 1 Copyright © 1999 Derrick L. Cogburn (dcogburn@umich.edu) and Catherine Nyaki Adeya (nyaki@intech.unu.edu). This paper reflects the opinions of the authors and not necessarily those of the institutions represented. Comments on the paper are welcome, and an updated version can be found at: www.si.umich.edu/~dcogburn/info_econ.htm. and www.intech.unu Derrick L. Cogburn and Catherine Nyaki Adeya ii ACKNOWLEDGEMENTS The authors would like to thank the officers and staff at the United Nations Economic Commission for Africa for their untiring patience and assistance on the st preparation of this paper. Special thanks to the team organising the 1 African Development Forum. Dr. Cogburn would like to thank his colleagues at the Global Information Infrastructure Commission for their assistance and support on the paper. Also, at the University of Michigan, he thanks his friends and colleagues at the School of Information, the Alliance for Community Technology, and the Centre for AfroAmerican...
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...RESEARCH QUESTION: How far was the Wall Street Crash the main cause for the Great Depression? A. Plan of the Investigation 1 B. Summary of Evidence 1 C. Evaluation of Sources 3 D. Analysis 5 E. Conclusion 7 F. Bibliography 8 A. Plan of the investigation The investigation considers the extent to which the Wall Street Crash was the main cause for the Great Depression that hit the Unites States throughout the 1930s, whose effects were spread worldwide. For this purpose the investigation assesses the significance of the crash in the stock market in relation to other factors that were also relevant. Through the selection and summary of relevant written sources, the investigation examines the 1920’s the domestic and international problems during the “prosperous” years that triggered the crisis. In order to reach a conclusion two of the sources: The Great Depression by Lionel Robbins and The Great Depression and The New Deal by Robert F. Himmelberg are evaluated for their origin, purpose, values and limitations. Word count: 120 B. Summary of evidence By the time the United States entered the First World War in 1917, the USA was the world’s biggest economic power[1]. Its role in providing extra equipment and a supply of fresh soldiers was instrumental in the final Allied victory[2]. The artificial prosperity of the war years was followed by an inevitable collapse[3]...
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... C. Derrick Huang Florida Atlantic University, dhuang@fau Follow this and additional works at: http://aisel.aisnet.org/cais Recommended Citation Hu, Qing and Huang, C. Derrick (2006) "Using the Balanced Scorecard to Achieve Sustained IT-Business Alignment: A Case Study," Communications of the Association for Information Systems: Vol. 17, Article 8. Available at: http://aisel.aisnet.org/cais/vol17/iss1/8 This material is brought to you by the Journals at AIS Electronic Library (AISeL). It has been accepted for inclusion in Communications of the Association for Information Systems by an authorized administrator of AIS Electronic Library (AISeL). For more information, please contact elibrary@aisnet.org. Communications of the Association for Information Systems (Volume 17 2006) 181- 204 181 USING THE BALANCED SCORECARD TO ACHIEVE SUSTAINED IT-BUSINESS ALIGNMENT: A CASE STUDY Qing Hu C. Derrick Huang Department of Information Technology & Operations Management Florida Atlantic University qhu@fau.edu ABSTRACT High levels of investments in IT and related products and services by firms over the last several decades produced only mixed results. Research shows that one of the most significant determinants of successful IT investments is the alignment between IT and the competitive strategies of a firm. Yet it is largely unclear to both researchers and practitioners how to achieve such alignment in the complex business environment. In this paper, we present...
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...Prayer in Public Schools Derrick DuHart Race, Religion, Culture Arkansas Baptist College Dr. Johnson, Instructor November 4, 2014 Tables of Contents I. Introduction Background/Statement of Problems pg. 3-4 Purpose of the Study pg. 5-12 Research Questions pg. 13 Significance of the Study pg. 14-19 II. Literature Review Methodology and Sampling Design Strategy pg. 20 Data Collection Procedures pg. 20 Data Analyzed pg. 21 Ethical Issues pg. 21 III. Results Conclusion pg. 21-22 References pg. 23 Appendix: I. Annotated Bibliography pg. 24-26 II. Survey Questions pg. 27 III. Results (Charted/Tables) pg. 28-31 Notes: I. Introduction Background/Statement of Problem Prayer in Public Schools The courts have ruled against prayer in school. Many agree with the decision; yet many disagree. Prayer should be allowed in public schools because it is already practiced. It prevents...
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...TAGBAR Literature Problems Encountered by Irregular College Students Background of the Study Academic performance really means three things: this means the ability to study and remember facts, it also means being able to think in relation to facts and thirdly, it further means being able to communicate one’s knowledge verbally or practically (www.google.com). A marching band is a company of instrumental musicians performing outdoors for the purpose of entertainment and sometimes in competition. Instrumentations typically include brass, woodwinds and percussion instruments (en.wikipedia.com). The marching band at Partido State University was one of the competing units among the marching bands. They joined military parades, concerts, street parades and many more. It means that joining in marching bands had a lot of trainings and practices to be done. In this regards the academic performance of the band members maybe sacrifice because of double priorities. In addition, the society may have different expectations of the performance of the band members according to their own perspectives. It was observed that there are band members who had incomplete or failing grades. It all depends on how they personally addressed problems as a student and as a band members who got failing grades and incomplete grades faced a consequence of termination as a band scholar. http://www.termpaperwarehouse.com/essay-on/Problems-Encountered-By-Irregular-College-Students/134394 Factors...
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...Within the context of the period 1801-1917, to what extent was the fall of Tsarism a consequence of significant social development in Russian society? Tsar Nicholas II’s abdication on 2nd March 1917 marked the end of Tsarism’s iron grip on Russia and the subsequent revolution was the clearest possible sign of political and social upheaval. Finally, its people had tired of their nation’s own backwardness and were looking for improvements to an archaic system which they had endured for hundreds of years. Seldom does a revolution succeed without violence being an integral part of its development, and the Russian revolution was no exception. However, there are economic and political factors that helped contribute to the outbreak of this civil disobedience, which must be considered. Underpinning these issues is the stark difference in the social dynamics of Russia between the early 19th century and the early 20th century. The social dichotomy that had presented itself was one that no other European power had experienced. Russia was the only European super-power to still employ serfdom by the time of its termination, for its roots had been deeply embedded in Russian culture. Historian Jonathon Bromley believes the longevity of serfdom was because it “served the economic interests of the nobility and the political interests of the Tsarist state.” This implies that the economic policy and political foundations of the country were predicated on its social structure; therefore social stability...
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...FSU Winner Florida State’s Caitlin Quinn has been named the NSCA’s Assistant Strength Coach of the Year. http://www.seminoles.com/sports/w-softbl/spec-rel/112613aaa.html Critical Condition A California high school football player is in critical condition after suffering neck and spinal cord injuries during a game. http://www.pe.com/local-news/riverside-county/corona/corona-headlines-index/20131124-santiago-football-player-remains-in-critical-condition.ece State Total More than 4,400 middle and high school student-athletes in Massachusetts suffered head injuries last year, according to reports filed by the schools. http://www.bostonglobe.com/metro/2013/11/25/mass-schools-report-head-injuries-among-athletes-compliance-with-concussion-law-rises/njPFK6a92knIhcvY9UGxdN/story.html Refueling Product A new product can allegedly help athletes refuel during competition by providing precise carb and electrolyte recommendations based on a quick analysis of their sweat. http://www.prweb.com/releases/FuelstripMMA/UFCBellator/prweb11284260.htm Vegan Praise Several top athletes credit veganism with playing a key role in their success. http://www.news.com.au/lifestyle/health/elite-athletes-reveal-the-vegan-diet-secret-behind-their-success/story-fneuzkvr-1226768537898 Baseline Challenges Three new studies of baseline testing highlight the difficult of accurately assessing an athlete’s true baseline ability. http://www.momsteam.com/studies-show-pitfalls-in-baseline-neurocognitive-testing ...
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...DESK RESEARCH TO EXAMINE THE INFLUENCE OF MARKETING AND ADVERTISING BY THE ALCOHOL INDUSTRY ON YOUNG PEOPLE’S ALCOHOL CONSUMPTION Research prepared for the World Health Organization by the Centre for Social Marketing at the University of Strathclyde Emma Cooke, Gerard Hastings and Susan Anderson March 2002 Acknowledgements For acquisition and translation of international data: Jill Bain, Marina Biniari, Liliana Carcamo and Ingrid Kajzer. For comments on the final draft: Anne Marie MacKintosh For administrative support: Kathryn Angus and Aileen Paton. CONTENTS Page No 1.0 INTRODUCTION 1 2.0 MANAGEMENT SUMMARY 2 3.0 METHODOLOGY 4 4.0 RESULTS 7 4.1 Advertising 7 4.1.1 Econometric Studies 7 4.1.2 Consumer Studies 11 4.2 Other Forms of Marketing 15 4.3 Developing and Transitional Countries 21 REFERENCES 25 1.0 INTRODUCTION At the World Health Organization Ministerial Conference on Young People and Alcohol in Stockholm (February 2001) considerable concern was expressed about the nature and pervasiveness of advertising and marketing by the alcohol industry. Explicit examples were shown of alcohol promotion exploiting the themes of sexual, sporting and lifestyle success, often in direct violation of advertising codes. Furthermore, many of the advertising examples displayed images of excessive consumption. In addition, the Conference noted...
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...Introduction to Psychology: January 12, 2015 3 Main Problems of Psychology 1) Determinism vs. Freewill * The idea that everything that happens has a cause (determinism) versus the belief that behavior is cause by a person’s independent decisions (freewill) 2) The Mind-Brain Problem * The philosophical question of how experience relates to the brain. 3) The Nature-Nurture Issue * “How do differences in behavior relate to differences in heredity and environment?” Intro to Psych: Wednesday, January 14 2015 Three major philosophical issues with psychology: Free Will vs. Determinism - Determinism: Everything that happens has a cause. - Free Will: the belief that behavior is cause by a person’s independent decisions The Mind-Brain Problem - The philosophical question of how experience relates to the brain. - How is brain activity linked with our experienced? - There is a close relationship with brain activity and psychological events - “Do we feel first, or do we think first?” Nature-Nurture Issue - “How do differences in behavior relate to differences in heredity and environment?” Milgram and the shock experiment test Psychiatry - different from psychology in the way that a psychiatrist can prescribe medication and psychologists can not. - branch of the medical field that focuses on the brain and mental disorders **Get to know both of the “What Psychologists Do” handouts from class Quick History of Psychology Early...
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...Colgate: Focused For Global Growth Speeding Powerful Brands Worldwide ■ Achieving Greater Profitability ■ Succeeding Together ■ 2001 Annual Report Another Year of Strong Performance Dollars in Millions Except Per Share Amounts 2001 2000 Change Unit Volume Worldwide Sales Gross Profit Margin Earnings Before Interest & Taxes (EBIT) Percent of Sales Net Income Percent of Sales Earnings Per Share, Diluted Dividends Paid Per Share Operating Cash Flow Percent of Sales Return on Capital Number of Registered Common Shareholders Number of Common Shares Outstanding (in millions) Year-end Stock Price ■ ■ ■ +5% $9,427.8 55.1% $1,834.8 19.5% $1,146.6 12.2% $ $ 1.89 .675 17.0% 29.7% 40,900 550.7 $ 57.75 $ $ $9,357.9 54.4% $1,740.5 18.6% $1,063.8 11.4% 1.70 .63 16.4% 26.4% 42,300 566.7 $ 64.55 +.7% +70 basis points +5% +90 basis points +8% +80 basis points +11% +7% +4% +60 basis points +330 basis points –3% –3% –11% $1,599.6 $1,536.2 Every operating division participated in the strong 5 percent unit volume growth. Colgate achieved its sixth consecutive year of double-digit earnings per share growth. All key profitability indicators set new records: gross profit margin, EBIT, net income, operating cash flow and return on capital. ■ ■ Continuing sales would have increased 5.5 percent if not for foreign currency translation. The dividend rate was increased by 14 percent in 2001. Colgate-Palmolive is a $9.4 billion global company serving people in more than 200 countries ...
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...understand the why‘s and how‘s of this disaster so we can better understand how best to go forward. The goal of the DHSG work is defining how to best move forward – assessing what major steps are needed to develop our national oil and gas resources in a reliable, responsible, and accountable manner. Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster This Page Intentionally Left Blank Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster In Memoriam Jason Anderson Senior tool pusher Dewey Revette Driller Stephen Curtis Assistant driller Donald Clark Assistant driller Dale Burkeen Crane operator Karl Kleppinger Roughneck Adam Weise Roughneck Shane Roshto Roughneck Wyatt Kemp Derrick man Gordon Jones Mud engineer Blair Manuel Mud engineer 1 Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster In Memoriam The Environment 2 Deepwater Horizon Study Group Investigation of the Macondo Well Blowout Disaster Table of Contents In Memoriam...............................................................................................................................................1 Table of Contents .......................................................................................................................................3 Executive Summary ...............................................................................................................................
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...almost $79 billion (bn). Yet despite the largest public offering in history and tens of billions of barrels in proven and expected reserves, analysts at Credit Suisse and Deutsche Bank, among others, have downgraded Petrobras’ investment rated to “neutral” and “hold,” respectively. Despite incredible potential, uncertainty over the potential increase in government control, over-ambitious targets, infrastructural bottlenecks, technological capabilities, and corruption loom large for potential Petrobras investors and business partners worldwide. The huge pre-salt oil deposits will have considerable implications for Brazil’s international role, its domestic governance, regional balances of power, and the future of investment in the region. This paper will analyze the evolution and current state of the Brazilian petroleum industry, the integral role of...
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...GRADUATION THESIS PSEUDONEWS IN THE MODERN MEDIA Evidence from NewsBelarus.net site By DMITRY BUTER Minsk, 2011 INTRODUCTION People have been always interested in news. Getting information is ordinary necessity of any person. Recently this trend has become particularly notable. If we look at the statistics of query word "news" in the most popular Internet search service Google, it turns out that at the beginning of the century it took only 30-40 percent of the total share of requests. In the second decade this figure rose to the level of 80 percent. However, the information contained in news releases, does not always reflect the hidden side of an event, and sometimes it is even boring and mediocre. As the horizon of an average reader becomes broader, the need for innovative coverage of what is happening around us is increasing. News agencies are finding new ways of presenting information: video podcasts, infographics. However, meaning and significance are often lost behind a beautiful design. In pursuit of the reader, agencies often lose their individuality, merging their materials with overall news flow. When a newsbreak is completely used up, and the reader is still interested in it, it becomes possible to fill the vacant space with excogitation, and sometimes to make everything up from scratch. And thus pseudonews are born - materials that replicate the style of information resources, but they differ from the real news by satirical content. The graduation...
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