Our primary competitive is Curall and Ethik. The Curall Pharmaceuticals produce a product called Coughcure. It is a cough liquid that suppress cough symptoms and decongestion for four hours. The Coughcure products suggested retail prices is the highest in the market at $5.49 per unit. The Curall Pharmaceuticals places the Coughcure in most all mass retailers and available venues. Their advertising is comparable to the Allround marketing effort and is the second top competitor in the market.
Ethik offers three different types of products which are different than ours. They have a nasal spray, a cough liquid, as well as a cold capsule. Their products target specific needs whereas ours is a multi-liquid and can therefore treat multiple symptoms