...Marketing Research Take Home Final Examination Name: Ma. Cristina Abella Course/Year: BSBA-MM 3 Case 1. Kendalures Requirement: Design the questionnaire for the fishermen who will use the lures. Develop a set of 20 questions maximum. The questions should be a variation among open-ended and closed-ended questions (i.e. dichotomous, multiple responses (with rating scales if appropriate)). The questionnaire should be formatted that is inclusive of all the prescribed parts of a marketing research questionnaire starting with opening comments that should be verbalized when approaching fishermen who are launching their boats. (35 points) RESEARCH QUESTIONNAIRE Thank you for your help with our research. The following questions serve as a guide to collect information as you test our exciting new product. We are very interested in your experience and your opinions. At the end of these, please feel free to add your own comments. We realize there may be no definitive answers to any of these questions, but as an experienced fisherman, you have a very good general idea. We are looking more for trends and opinions based on your expertise. 1. What time of day were you fishing? Before 6:00 am 12:00pm – 4:00 pm 6:00 am - 8:00 am 4:00 pm – 6:00 pm 8:00 am - 10:00 am 6:00 pm – 8:00 pm 10:00 am – 12:00 pm After 8:00 pm 2. What would you pay for something that increased your catch 300-800%? Would you pay P500.00? Would you pay...
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...To Autumn The poem To Autumn by John Keats is a simple poem that describes the stages of fall. The poem is personification of autumn. The poem is a personification of autumn to better display what autumn is. In the first stanza of the poem autumn is personified as the force that ripening and maturing the crop allowing them to grow and mature. For example the 4th to the 7th verse is With fruit the vines that round the thatch-eaves run; To bend with apples the moss'd cottage-trees, And fill all fruit with ripeness to the core; To swell the gourd, and plump the hazel shells This displays how the fall is a time of nurture and growth and the ripeness of the flora in the fall that could relate to human life as one grows and matures. He uses this personification to better emphasis the beauty in this stage of autumn. It emphasis the growth of the flora that take place during autumn. It makes in imagery of this stanza more prominent and adds to the beauty one would envision in their head. Imagery in also very prominent in the poem and in the first stanza. In the first stanza every line has some sort of imagery in it. For example the first three verses are Season of mists and mellow fruitfulness Close bosom-friend of the maturing sun Conspiring with him how to load and bless These first three verses display the imagery of the poem and the beautiful sight the author see in the fall. This imagery is placed in...
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...Data Collection Data Collection Ballard Integrated Managed Services Inc. (BMIS) located in New York city is a nationwide organization that specializes in providing services such as housekeeping and foodservices to 22 of Fortunes top 100 companies. Their clientele also consists of over 100 firms, 16 major universities, 14 medical centers, as well as 3 regional airports. BMIS is broken down into three divisions’ hospitality, food service, and physical plant maintenance, it also employees both full and part time workers. Recently, within the past four months general manger Barbara Tucker has noticed the turnover rate within her three divisions has reached over 64% annually as compared to the average rate between 55%and 60% (University of Phoenix, 2011, BIMS, Inc. Part I). The company moral at BMIS has reached an all time low and management has not improved its relationship with employee’s .Could this be one of the reason behind the increasing turnover rate? There has also been an increased usage of paid time off (PTO). The purpose of this research analysis is to find a solution to the increasing turnover rate as well as help improve company moral and get divisions at BMIS back on track. Instrument Design The data collection instrument used in this analysis was a survey. A survey can be defined as a tool used to collect information by asking questions recording responses on individual opinions and attitudes. BMIS administered a survey to allow...
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...Descriptive and Inferential Statistics Presentation Tony Roberson, Amani Wilson, Deandra Cobb, and Lysa Satterwhite PSY 315 November 11, 2013 Melinda Waife Descriptive and Inferential Statistics Presentation Click on link below to review Team D’s presentation. http://prezi.com/sz-i9ukpbarl/?utm_campaign=share&utm_medium=copy Tony’s Presentation Speaker Notes: Introduction: Please review Prezi Source: Flickr User "unity_creative" To understand the simple difference between descriptive and inferential statistics, all you need to remember is that descriptive statistics summarize your current dataset and inferential statistics aim to draw conclusions about an additional population outside of proposed data (eCaro, 2003). Deandra Statistics in Psychology and its function cannot be taken lightly. The importance ofthe development of psychology would not have been realized if statistics did not play such a crucial role. Important components such as inferential statistics and interactions are dynamic in the study of associations, and affiliations that are essential in psychology.Statistic is the exact phenomenon of nature and it helps in providing a better understanding. Statistics helps in the effectiveness and planning of statistical analysis in any field of study. Furthermore, helps in applicable quantitative data and in presenting complex data in a suitable level, diagrammatic and graphic form for a clear comprehension of the data. Amani Wilson Speaker Notes...
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...Exercise E – Strategic Alliances We can see a combined chart of institutional distance and ownership commitment both for developed and emerging markets. The relationship is the following: If a firm from an emerging market decides to enter South Africa the higher the ownership commitment is the higher the institutional distances get. Institutional distance describes the extent of the similarity or dissimilarity between two countries (focusing on informal-formal, cognitive-normative and regulative) it is also an important factor as institutions dictate the rules of the game (North 1990). High institutional distance picture a challenging economic environment for new entry firms who have to face the liability of foreignness. This distance mean increased transaction costs, higher information costs and uncertainty. Which is especially important as South Africa is ranking only 50 on property right indexes. The other chart describes the relation between ownership commitment and the nature of knowledge, which shows that to actually gain the Location and Ownership specific advantages ( as Sumatra Inc. is looking for a locally embedded partner, Dunning – OLI paradigm) higher degree ownership commitment is required. This tacit knowledge can be tapped by equity investment or co-op. Tacit knowledge is embedded in the company’s socially complex organizational routines and employee skills, expertise. Making it hard to codify. The most effective way of learning complex know-how’s is to...
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...Using a spot the difference puzzle to find out whether being a lark or an owl affects your alertness in the morning or the evening. Results were then tested on significance using the Wilcoxon T test to decide whether the results found were reliable, or just down to chance. In theory, a lark should be more alert in the morning than in the evening compared to an owl who would be more alert in the evening. To test thins the participants were given two spot the difference puzzles and had to complete one in the morning and one in the evening. This in using the repeated measures method. This was tested on 49 participants who completed an MEQ (morning evening questionnaire) particapnats were tested in their homes at set times and given 1 minute to complete the spot the difference puzzles. Results were then tested on significance using the Wilcoxon T test to decide whether the results found were reliable, or just down to chance. Introduction The aim of the investigation was to find out the answer to the question ‘are people more alert at their preferred time of day?’ To test this, the procedures were based on the theory that A lark should be more alert in the morning and so should be able to score higher in the morning than the evening and an owl should be more alert in the evening than the morning therefore scoring higher than the larks in the evening. This hypothesis is a One-tailed Hypothesis because it is directional, these are the 4 possible hypothesis that can be tested...
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...“excuse” that Paret was purposely demonstrating a skill had a smaller impact on Paret’s publicity. Through detail, the reader is able to sympathize the gruesome fight and eventual death of Paret. Mailer mentions that Griffith hit Paret “eighteen right hands in a row” in about “three or four seconds”. These details create imagery and allow the audience to imagine Paret’s situation. When Paret died, it seemed to last forever. The details of how Paret slowly died while Griffith was still punching him greatly affects the audience in that Paret was technically still fighting when he passed. Mailer also uses syntax to strongly tough the audience. The statement “Paret died on his feet” was different from his usual style of long, descriptive sentences. This makes it stand out more and is more compelling. His tone throughout the passage is prideful, mixed with a touch of disgust. Mailer simply states that Paret’s...
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...Hannah Higginson June 23, 2013 ENG 120 Sec B03 Summer 2013 Literary Analysis Essay 1 A Strong Bond The theme in “Barn Burning” by William Faulkner revolved around the strong bond of a family. The main character has to make a decision between what is right and wrong. This drives a wedge between him and his family. The rest of the family believes that blood is thicker than water and that you should stick with your own kin. In the story the strong bond of a family causes conflicts within the main character. Faulkner starts “Barn Burning” with a view of a small courthouse. Sarty sits outside as his father, Abner, argues with the Justice of the Peace. This shows just how little respect Abner has for the law. Abner is being accused of setting someone’s barn on fire. The Justice rules that Abner should pack his belongings and leave the country before dark. Abner and his sons then head out to the wagon where the rest of his family awaits. They ride for a while before camping out in some trees. The next day they arrive at the house and begin unpacking. Then Abner leaves and sets route to the De Spain’s house. Upon arrival he barges through the door and calmly wipes his feet over the expensive white carpet. He has no respect for others or their belongings. A couple hours later a man arrives with the rug and tells Abner to clean it. He does not only clean the rug, but he also sets it on fire to prove that he is above the law. After getting in trouble with the Justice of Peace...
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...First and last name Schoenecker CCR 094 22 September 2014 Figurative Language Examples Your interpretations should include the quote, the author, page number, and explanation of how you interpreted the figurative language. You may type your answers directly into this document. This assignment will be typed and handed in as a hard copy and submitted to the D2L Dropbox. NOTE: To save paper, please delete the examples below before you print out your assignment. Example entry: Simile – your definition. Integrated quote – As Ultima bathes Lucas in preparation for his cure, he is “like a rag doll in her hands” (Anaya 96). Your interpretation (of the figurative language): This is an example of simile because it is comparing Lucas to a limp, lifeless doll. Example entry: Metaphor - your definition Integrated quote: Anaya uses metaphor in describing Tenorio’s saloon when Ultima inquires, “Is he in his dog hole, that place he calls a saloon?”(92). Your interpretation: Anaya is comparing a dog hole with a saloon. Metaphor – Your definition Integrated quote: Your interpretation: Simile – Your definition Integrated quote: Your interpretation: Personification – Your definition Integrated quote: Your interpretation: Hyperbole – Your definition Integrated quote: Your interpretation: Foreshadowing – Your definition Integrated quote: Your interpretation: Metaphor – (No need to repeat...
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...Business Research RES/351 Business Research With looking to open a new Tattoo shop in the Plymouth area, we need to look at many things before we can open the doors. We must consider our research problem and purpose, our research design, sampling methods, the analysis of our research, and any ethical considerations we need to look at. With this information, we want to see if Plymouth is the right place for us to open our Tattoo shop and it being a profitable location. There are many questions to ask with opening a new tattoo shop, from what is a good location to what our profit margins would be. One-research question to ask is; do we have clientele in the same location as where we want to open our business? This is an important question because even though people are willing to travel to get a quality and personal tattoo, local clientele still account for profits. A second question to ask is; will we gain profit at this location? As in any business, we are in it to make profit, not debt. A third question to ask is; is there competition in the area? We as new business owners need to know if there are any other tattoo parlors in the area where we would like to open up, and if so, what kind of service and body artwork are they offering? Are they the same type of body art we are going to offer our clientele? A fourth question to ask is; what will it cost to open the doors for the first year? The last question is the most important question we need to ask ourselves...
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...Assignment Cover Sheet 200336 Business Academic Skills School of Business Student last name: | | Student first name: | | Student number: | | Unit name and number: | 200336 Business Academic Skills | Workshop day: | | Workshop time: | | Workshop room: | | Workshop tutor: | | Title of assignment: | Essay Development | Length: | 500 words plus references | Date due: | In Workshop Week 11 (beginning 7 October) | Date submitted: | | Campus enrolment: | | Declaration: * I hold a copy of this assignment if the original is lost or damaged. * I hereby certify that no part of this assignment or product has been copied from any other student’s work or from any other source except where due acknowledgement is made in the assignment. * No part of the assignment/product has been written/produced for me by any other person except where collaboration has been authorised by the subject lecturer/tutor concerned. * I am aware that this work may be reproduced and submitted to plagiarism detection software programs for the purpose of detecting possible plagiarism (which may retain a copy on its database for future plagiarism checking). * I am aware that the plagiarism detection software programs are not the only means that will be used to detect plagiarism (i.e. having a zero report may still result in plagiarism). Signature: ______________________________________ Note: An examiner or lecturer/tutor has the right to not...
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...Child Labour Submitted by and viewed 7823 times Total Word Count: 2272 Author Rating: NA [pic] Publisher | [pic] Print | Report Bad Article Child labour can be defined as the employment of children under the age of 18 years, it is considered by many people as the exploitation of children, and it is also considered to violate universal schooling and children rights. Children perform duties in factories, agriculture, domestic work, tourist guides, businesses and restaurants as waiters, extreme forms of child labour include child soldiers, trafficking and child prostitution. | | Introduction: Child labour can be defined as the employment of children under the age of 18 years, it is considered by many people as the exploitation of children, and it is also considered to violate universal schooling and children rights. Children perform duties in factories, agriculture, domestic work, tourist guides, businesses and restaurants as waiters, extreme forms of child labour include child soldiers, trafficking and child prostitution. There however exist other forms of constructive forms of child labour is evident where we have children who are actors or singers.[1] In developing countries children work in order to earn money to support their families, however in developed countries children work in order to be financially independent from their parents, in developing countries the major push factor to child labour is poverty, this may occur where adults who are parents and labourers...
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...Statistics in Psychology Team B April 5, 2014 PSY/315 Nancy Walker Many people find the topic of statistics to be very difficult and a world of confusion. If asked, most would simplify statistics to being a breakdown of information using those colorful charts and graphs. This paper will give a brief introduction into the world of statistics by examining the differences between descriptive and inferential statistics, as well as, introduce some key terms that are frequently used. It will also describe the functions of statistics and describe how they are applied in the field of psychology. Having a better understanding of the various statistical functions and definitions, we will have a better opportunity at providing examples and prove that statistics is more than just colorful charts and graphs. Statistics is where a large amount of data is put together in a format that allows the viewer to understand it better. Whenever choosing an experiment that results in statistics, one would start with a hypothesis, or idea. This gives the entire process a purpose. The function of statistics appears for various reasons. When there is a large amount of data, it organizes it so that a viewer and/or a presenter can comprehend or present it easier. A way that it is organized is through charts and graphs, which shows the clarity. Another function is to show comparisons between two or more clumps of data. Statistics helps in forecasting trends and tendencies. Statistical techniques...
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...Factors such as globalization that leads to new technology, free flow of capital, increased competition, demand for innovation, changes in customer demand, changes in economic, and political structures are constantly reshaping the way business is carried out (Buckley and Carter, 2000; Thorne and Smith, 2001). Previous research has acknowledged the fact that organizations have begun to realize that sustainable advantage relies on managing intangible resources such as the knowledge embedded assets. According to Stewart (2002), in the 21st century, knowledge embedded assets have become more important to the organizations than financial and physical assets. Therefore, in order to compete in this millennium, organizations must have the ability to create value, be agile and sensitive to the market. Knowledge embedded assets like ideas, practices, talents, skills, know-how, know-what, relationships and innovations, that arise from the creation of IC, have become a pre-eminent economic resource and the basis for competitive advantage (Stewart, 2002; Finney, Campbell and Powell, 2004; Demediuk, 2002; Graves, 2002). According to Sveiby (1997), knowledge embedded assets can be found in three areas: the competencies of the employees; organization’s internal structure such as patents, models, computer and administrative systems; and organization’s external structure such as brands, reputations, relationship with customers and suppliers. Stewart (2002), on the other hand, suggests that knowledge...
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...Descriptive and Inferential Statistics PSY/315 Statistical Reasoning in Psychology September 21, 2013 Dr. Nancy Walker Descriptive and Inferential Statistics Statistics is “a branch of mathematics that focuses on the organization, analysis, and interpretation of a group of numbers” (Aron, Aron, & Coups, 2009, p. 2). However, just the mention of statistics makes people nervous, although when properly understood, many of the questions statistics tries to answer are very provocative and challenging. Statistics are a collection of information and, data that helps test the theory something is happening or will happen again. The functions of statistics are there to help researchers have a better understanding of a phenomenon. Statistics can be used when looking for the truth, if you have ever had a hunch about something, was it confirmed? Yes the hunch was confirmed. Statistics help researchers with data by using math and working with a group of numbers. Statistics studies variables, characteristics that have different values, values, possible number that a score can have, and score one person value of a variable (Aron, Aron, & Coups, 2009). Descriptive and inferential statistics are to evaluate results and enable one to make a conclusion. Descriptive statistics are a way to describe data (Laird Statistics, 2013), as well as to “summarize and describe a group of numbers from a research study,” whereas, inferential statistics are used to “draw conclusions and...
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