...Marketing Research Take Home Final Examination Name: Ma. Cristina Abella Course/Year: BSBA-MM 3 Case 1. Kendalures Requirement: Design the questionnaire for the fishermen who will use the lures. Develop a set of 20 questions maximum. The questions should be a variation among open-ended and closed-ended questions (i.e. dichotomous, multiple responses (with rating scales if appropriate)). The questionnaire should be formatted that is inclusive of all the prescribed parts of a marketing research questionnaire starting with opening comments that should be verbalized when approaching fishermen who are launching their boats. (35 points) RESEARCH QUESTIONNAIRE Thank you for your help with our research. The following questions serve as a guide to collect information as you test our exciting new product. We are very interested in your experience and your opinions. At the end of these, please feel free to add your own comments. We realize there may be no definitive answers to any of these questions, but as an experienced fisherman, you have a very good general idea. We are looking more for trends and opinions based on your expertise. 1. What time of day were you fishing? Before 6:00 am 12:00pm – 4:00 pm 6:00 am - 8:00 am 4:00 pm – 6:00 pm 8:00 am - 10:00 am 6:00 pm – 8:00 pm 10:00 am – 12:00 pm After 8:00 pm 2. What would you pay for something that increased your catch 300-800%? Would you pay P500.00? Would you pay...
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...Descriptive and Inferential Statistics PSY/315 Statistical Reasoning in Psychology September 21, 2013 Dr. Nancy Walker Descriptive and Inferential Statistics Statistics is “a branch of mathematics that focuses on the organization, analysis, and interpretation of a group of numbers” (Aron, Aron, & Coups, 2009, p. 2). However, just the mention of statistics makes people nervous, although when properly understood, many of the questions statistics tries to answer are very provocative and challenging. Statistics are a collection of information and, data that helps test the theory something is happening or will happen again. The functions of statistics are there to help researchers have a better understanding of a phenomenon. Statistics can be used when looking for the truth, if you have ever had a hunch about something, was it confirmed? Yes the hunch was confirmed. Statistics help researchers with data by using math and working with a group of numbers. Statistics studies variables, characteristics that have different values, values, possible number that a score can have, and score one person value of a variable (Aron, Aron, & Coups, 2009). Descriptive and inferential statistics are to evaluate results and enable one to make a conclusion. Descriptive statistics are a way to describe data (Laird Statistics, 2013), as well as to “summarize and describe a group of numbers from a research study,” whereas, inferential statistics are used to “draw conclusions and...
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...Statistics in Psychology Team B April 5, 2014 PSY/315 Nancy Walker Many people find the topic of statistics to be very difficult and a world of confusion. If asked, most would simplify statistics to being a breakdown of information using those colorful charts and graphs. This paper will give a brief introduction into the world of statistics by examining the differences between descriptive and inferential statistics, as well as, introduce some key terms that are frequently used. It will also describe the functions of statistics and describe how they are applied in the field of psychology. Having a better understanding of the various statistical functions and definitions, we will have a better opportunity at providing examples and prove that statistics is more than just colorful charts and graphs. Statistics is where a large amount of data is put together in a format that allows the viewer to understand it better. Whenever choosing an experiment that results in statistics, one would start with a hypothesis, or idea. This gives the entire process a purpose. The function of statistics appears for various reasons. When there is a large amount of data, it organizes it so that a viewer and/or a presenter can comprehend or present it easier. A way that it is organized is through charts and graphs, which shows the clarity. Another function is to show comparisons between two or more clumps of data. Statistics helps in forecasting trends and tendencies. Statistical techniques...
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...Data Collection Data Collection Ballard Integrated Managed Services Inc. (BMIS) located in New York city is a nationwide organization that specializes in providing services such as housekeeping and foodservices to 22 of Fortunes top 100 companies. Their clientele also consists of over 100 firms, 16 major universities, 14 medical centers, as well as 3 regional airports. BMIS is broken down into three divisions’ hospitality, food service, and physical plant maintenance, it also employees both full and part time workers. Recently, within the past four months general manger Barbara Tucker has noticed the turnover rate within her three divisions has reached over 64% annually as compared to the average rate between 55%and 60% (University of Phoenix, 2011, BIMS, Inc. Part I). The company moral at BMIS has reached an all time low and management has not improved its relationship with employee’s .Could this be one of the reason behind the increasing turnover rate? There has also been an increased usage of paid time off (PTO). The purpose of this research analysis is to find a solution to the increasing turnover rate as well as help improve company moral and get divisions at BMIS back on track. Instrument Design The data collection instrument used in this analysis was a survey. A survey can be defined as a tool used to collect information by asking questions recording responses on individual opinions and attitudes. BMIS administered a survey to allow...
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...Descriptive and Inferential Statistics Presentation Tony Roberson, Amani Wilson, Deandra Cobb, and Lysa Satterwhite PSY 315 November 11, 2013 Melinda Waife Descriptive and Inferential Statistics Presentation Click on link below to review Team D’s presentation. http://prezi.com/sz-i9ukpbarl/?utm_campaign=share&utm_medium=copy Tony’s Presentation Speaker Notes: Introduction: Please review Prezi Source: Flickr User "unity_creative" To understand the simple difference between descriptive and inferential statistics, all you need to remember is that descriptive statistics summarize your current dataset and inferential statistics aim to draw conclusions about an additional population outside of proposed data (eCaro, 2003). Deandra Statistics in Psychology and its function cannot be taken lightly. The importance ofthe development of psychology would not have been realized if statistics did not play such a crucial role. Important components such as inferential statistics and interactions are dynamic in the study of associations, and affiliations that are essential in psychology.Statistic is the exact phenomenon of nature and it helps in providing a better understanding. Statistics helps in the effectiveness and planning of statistical analysis in any field of study. Furthermore, helps in applicable quantitative data and in presenting complex data in a suitable level, diagrammatic and graphic form for a clear comprehension of the data. Amani Wilson Speaker Notes...
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...Using a spot the difference puzzle to find out whether being a lark or an owl affects your alertness in the morning or the evening. Results were then tested on significance using the Wilcoxon T test to decide whether the results found were reliable, or just down to chance. In theory, a lark should be more alert in the morning than in the evening compared to an owl who would be more alert in the evening. To test thins the participants were given two spot the difference puzzles and had to complete one in the morning and one in the evening. This in using the repeated measures method. This was tested on 49 participants who completed an MEQ (morning evening questionnaire) particapnats were tested in their homes at set times and given 1 minute to complete the spot the difference puzzles. Results were then tested on significance using the Wilcoxon T test to decide whether the results found were reliable, or just down to chance. Introduction The aim of the investigation was to find out the answer to the question ‘are people more alert at their preferred time of day?’ To test this, the procedures were based on the theory that A lark should be more alert in the morning and so should be able to score higher in the morning than the evening and an owl should be more alert in the evening than the morning therefore scoring higher than the larks in the evening. This hypothesis is a One-tailed Hypothesis because it is directional, these are the 4 possible hypothesis that can be tested...
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...Descriptive and Inferential Statistics Paper Terrance Douglas, Katie Faiman, Marika Schlindwein, Christyl Schoultz, & Samantha Sisk PSY/315 February 3, 2013 Dr. Deborah Suzzane Descriptive and Inferential Statistics Paper Have you ever noticed that we just keep moving forward? There are countless, unseen individuals who make this happen each day, but how do they operate? How do they accomplish all of this? We live in a complex world. Behind the scenes, researchers are steadily developing new theories and testing their outcome. For them, statistics serves a very different purpose. In the next few paragraphs, the role of statistics is explained as their role in the psychological community. Statistics itself is then further subdivided into two different methodologies; descriptive and the inferential (Aaron & Aaron & Coups, 2009). Each method utilizes data for a different purpose, and in each method, data may be gathered differently. Lastly, an example of each of the two types of statistics which helps the reader to distinguish clearly between the descriptive and inferential types of statistics which researchers use to conduct their work. It will further be shown how the two methods of statistics relate to each other in research. It is by understanding the two different roles of each of these types of statistics that researchers are able to gather meaningful data, which is testable and provable and keeps us on a forward moving trajectory...
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...Descriptive and Inferential Statistics Paper Casie Thibeault PSY/315 July 27, 2013 Michelle A. Williams, PhD Descriptive and Inferential Statistics Paper The very word “statistics” seems to produce anxiety in most students - anxiety produced from its connection to mathematics. The first step in controlling anxiety is to understand the connection and just how useful statistics can be for comprehending information that has been gathered. A statistic is a representation of information, and its function is to help researchers either to organize, summarize, or understand data. The ability to describe data is essential when gathering statistics. Statistics can be broken down into two basic types: descriptive statistics and inferential statistics. Descriptive statistics are a summary of information that makes the data presented more easily understood. The descriptive method is limited to only the population in which the researcher is dealing with, and only describes that particular group (Purdue OWL, 1995-2013). Inferential statistics offers a more detailed conclusion regarding the hypothesis. A benefit of the inferential method is that it can be used to take a broader view of populations, making it possible to draw conclusions about sizeable groups of people (Purdue OWL, 1995-2013). In a nutshell, the simple way to distinguish between the two would be that descriptive statistics summarize and inferential statistics draw conclusions. Both descriptive and inferential...
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...box plot and dot plot charts it shows that employees are 2% satisfied with how they are receiving a response for the request for the desire shift fulfilled using the dotplot chart. Using the box chart plot the count is at 78, the mean at 2.81, the sample is 1.41, and the final sample is 1.98. The first quarter using the box plot is 2.00, and the mean is 3.00, while the 3rd quarter is at 4.00, the interquarter is 2.00, with the final category of the mode at 2.00 using the descriptive statistics to final the results for the box plot. This is also used with the frequency distribution- Quantitative and shows the frequency at 78 and the percentage at 100.0. Also using the histogram to find the results at a percentage of 25% are satisfied with the request for the desired shift was fulfilled, the highest point at 2 on the histogram chart. Question four is how many sick days in the past month? The boxplot shows this at a different point than question threes mark as it is lower and using the descriptive statistics shows the count at 78, the mean at 2.77 and the sample at 1.51 and the sample at 2.28. The highest point on the dotplot is at 2 and using the frequency distribution to find the employees have a 100% of how many sick days in the past month. Using other methods to determine that the employees are near 30% using the histogram, and the frequency polygon with how many sick days in the past...
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...BSHS 435 WEEK 4 STATISTICAL ANALYSES • Student selected a peer reviewed article from the library related to human services and statistical analysis. • Student discussed statistical analyses, including the following information: • Summarize in 100 to 150 words what the research study discussed in the article is about. (Provide a complete citation for the article using proper APA format.) • Discuss in 250 to 400 words the statistical analyses within the article. o Does the article incorporate graphs or tables that facilitate understanding of the data? o Are the descriptive statistical analyses appropriate for the subject? What descriptive statistics were used in the study? o Identify the inferential statistics used and comment if the analyses supported the research problem/hypothesis. (For example, do they support the conclusions reached by the author or authors? Are the statistics misleading or biased?). • The paper is 700 to 1,050 words in length. BSHS 435 WEEK 4 STATISTICAL ANALYSES To purchase this visit here: http://mindsblow.us/question_des/BSHS435WEEK4STATISTICALANALYSES/2786 Contact us at: help@mindblows.us BSHS 435 WEEK 4 STATISTICAL ANALYSES • Student selected a peer reviewed article from the library related to human services and statistical analysis. • Student discussed statistical analyses, including the following information: • Summarize in 100 to 150 words what the research study discussed in the article is about. (Provide a complete citation for the...
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...Descriptive Statistics Introduction This week’s team assignment is to collect the team member’s descriptive statistics for week four incorporating the best elements into one team data analysis paper, including data and charts. Descriptive Statistics The research topic for this paper is “McDonald’s is Closing Hundreds of Stores.” As part of the research a sample size of 400 was selected to ensure accuracy of results based on the population size of 410. The given sample size was randomly surveyed to test the variables – Independent Variable - Change in consumer food preference and competitive market place and Dependent Variable – Reduced sales hence reduced profit. Age Three Hundred and Eighty-Five McDonald’s consumers were randomly selected and their ages measured. The age ranges were 15 and 65 years. Average consumer is aged 31 with a standard deviation of 14 years. Approximately half or more of their ages are above 31. Income The income of the randomly surveyed consumers is averaged at $30.82 and with a standard deviation of $14.04. Income range is $15 to $65 and there is enough evidence that half or more of these consumers averages $30.82 per year. Strengths and Weaknesses of Team Members’ Individual Assignments Efforts were made by each team member to better understand the use of the statistical tool made available to us (MegaStat). More knowledge was gained and applied in the interpretation of data and findings on this paper. Additionally, each...
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...| |Statistical Reasoning in Psychology | Copyright © 2010, 2009, 2006 by University of Phoenix. All rights reserved. Course Description This is an introductory course in applied statistics, with particular emphasis in psychology. Both descriptive and inferential statistics are included. In addition, this course provides the basic statistical background and understanding needed. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Aron, A., Aron, E. N., & Coups, E. (2009). Statistics for psychology (5th ed.). Upper Saddle River, NJ: Pearson/Prentice Hall. All electronic materials are available on the student website. |Week One: Research Design and Statistical Terminologies...
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...format.) • Discuss in 250 to 400 words the statistical analyses within the article. o Does the article incorporate graphs or tables that facilitate understanding of the data? o Are the descriptive statistical analyses appropriate for the subject? What descriptive statistics were used in the study? o Identify the inferential statistics used and comment if the analyses supported the research problem/hypothesis. (For example, do they support the conclusions reached by the author or authors? Are the statistics misleading or biased?). • The paper is 700 to 1,050 words in length. BSHS 435 WEEK 4 STATISTICAL ANALYSES • Student selected a peer reviewed article from the library related to human services and statistical analysis. • Student discussed statistical analyses, including the following information: • Summarize in 100 to 150 words what the research study discussed in the article is about. (Provide a complete citation for the article using proper APA format.) • Discuss in 250 to 400 words the statistical analyses within the article. o Does the article incorporate graphs or tables that facilitate understanding of the data? o Are the descriptive statistical analyses appropriate for the subject? What descriptive statistics were used in the study? o Identify the inferential statistics used...
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... |Statistical Reasoning in Psychology | Copyright © 2012, 2010, 2006 by University of Phoenix. All rights reserved. Course Description This is an introductory course in applied statistics, with particular emphasis in psychology. Both descriptive and inferential statistics are included. In addition, this course provides the basic statistical background and understanding needed. Policies Faculty and students/learners will be held responsible for understanding and adhering to all policies contained within the following two documents: • University policies: You must be logged into the student website to view this document. • Instructor policies: This document is posted in the Course Materials forum. University policies are subject to change. Be sure to read the policies at the beginning of each class. Policies may be slightly different depending on the modality in which you attend class. If you have recently changed modalities, read the policies governing your current class modality. Course Materials Aron, A., Aron, E. N., & Coups, E. (2009). Statistics for psychology (5th ed.). Upper Saddle River, NJ: Pearson Prentice Hall. All electronic materials are available on the student website. Note: All required tasks are highlighted with individual assignments in dark red text and team...
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...TermPaperWarehouse.com - Free Term Papers, Essays and Research Documents The Research Paper Factory Join Search Browse Saved Papers Home Page » Other Topics Uses of Statistical Data In: Other Topics Uses of Statistical Data Uses of Statistical Information Darryl Lowery Statistical Applications/HCS438 February 28, 2012 Julieanne Hessler, RN MSN, MBA Introduction Statistics are used in every phase in the delivery of health care. This is particularly true as it relates to the cost of providing health care services (Eaton, 2006). At Mercy Medical Center, not unlike any other health care facility, the use of statistics is pervasive throughout the organization. First and foremost Mercy uses statistics to develop and maintain its financial imperatives (Minnis, 2008). Simply stated if actual cost of providing health care services exceeds the revenue generated the organization will have difficulty keeping its doors open. This paper will discuss examples of descriptive and inferential statistics in use at Mercy Medical Center. Also discussed will be how data at nominal, ordinal, interval, and ratio levels of measurement are used within the organization. Finally, the advantages of accurate interpretation of statistical data and improved decision making within the organization will be discussed. Descriptive Statistics An example of a descriptive statistic used at Mercy Medical Center is time spent by the Emergency...
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