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Descritive Research

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Submitted By ylhian
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Descriptive Research: Survey Method
Milestone 4
Reyna M. Shephard
Tiffany Simpson
QS-500 Business Research
January 4th, 2015

Descriptive Research
Descriptive research is a study designed to depict the participants in an accurate way. More simply put, descriptive research is all about describing people who take part in the study. There are three ways a researcher can go about doing a descriptive research project, and they are: ( Cooper, D. R., & Schindler, P. S. (2014).
There are three ways a researcher can go about doing a descriptive research project, and they are: * Observational, defined as a method of viewing and recording the participants * Case study, defined as an in-depth study of an individual or group of individuals * Survey, defined as a brief interview or discussion with an individual about a specific topic

Objective of the Survey
The method that was use for this research was the survey method and is to show why good communication is important and how it affects not only the employees but also the patients of this institution. Since good communication helps patients/clients and employees feel at ease, it’s common for people who need health care services to feel anxious about their health, about what tests and treatment they might have to undergo and about what the future holds for them. Many organizations suffer from poor communication which has been shown to effect employees and their work efforts. We look to explore this in detail for Piedmont employees and provide a viable recommendation to assist improving and building a culture of open and honest communication. (Why communication is important.)
Corporate communication
Corporate communication is a management function or department, like marketing, finance, or operations, dedicated to the dissemination of information to key constituencies, the execution of corporate

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