...Executive Summary The Toy Company has requested an upgrade of their network system. The current system has over ten old Windows 95 Operating System desktops with MS Office 95 products. The office employees use the network to send e-mail, access the Internet, make the payroll, accounting, scheduling receiving and delivering, invoicing, human resources tasks, and an outdated inventory System. The manufacturing side of the operation has a legacy network managing a classic robotics system. Every part of this system is obsolete, and the vendors went out of business, eliminating the possibility of support. The only IT person at the manufacturing facility may be an expert on keeping this old system running, but they do not have any experience with new technology. Needless to say, the system is slow and when a problem arise the downtime can go on for hours and sometimes even days at a time. The Toy Factory management wants to address these issues through an upgrade to their system, but they are also looking to positively affect productivity and improve security of the network overall. The proposed network will require significant changes to The Toy Factory's systems. The current hardware is in dire need of an upgrade, which will be implemented with the new physical network architecture. The implementation of this new architecture will provide higher speeds, reliability, and easier maintenance of network (Dennis, 2009). The upgraded hardware will come with better software that will...
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...Industrial Promotion and Technology Branch TECHNOLOGY PAPER SERIES 6/05 Technology Transfer and Trade: The Toy Industry in India UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION I N D U S T R I A L P R O M OT I O N A N D T EC H N O LO GY B R A N C H Technology Transfer and Trade: The Toy Industry in India TECHNOLOGY PAPER SERIES TPS 6/05 December 2005 UNITED NATIONS INDUSTRIAL DEVELOPMENT ORGANIZATION Vienna, 2005 UNIDO Industrial Promotion and Technology Branch Technology Paper Series TPS No. 6/2005 December 2005 Technology Transfer & Trade in Toy Industry of India Copyright © 2004 by United Nations Industrial Development Organization (UNIDO) The designati ons employed and the presentation of the material in this document do not imply the expression of any opinion whatsoever on the part of the Secretariat of the United Nations Industrial Development Organization (UNIDO) concerning the legal status of any country, territory, city or area or of its authorities, or concerning the delimitation of its frontiers or boundaries. The responsibility for options expressed rests solely with the authors, and publication does not constitute an endorsement by UNIDO of the opinions expressed. This document has been produced without formal editing. The views expressed in this report do not necessarily reflect the views of the Secretariat of the United Nations Industrial Development Organization. Any indication of, or reference to, a country, institution...
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... Jot – toy case study The date of the case is set at 1 November 2012 Industry background There is a large number of companies of various sizes which design and sell toys to retailers globally. Most toy companies outsource the manufacture of their toys and currently 86% of the world’s toys are manufactured in China. Most of the rest of the world’s toys are manufactured in other Asian countries, with only low volumes of products manufactured in Europe and the USA. The toy market is divided up into a variety of sectors, by children’s age range and the type of toy. There are different sectors with toys aimed for babies under one year old; children aged 1 to 3 years and pre-school children of 3 to 5 years. There is a further sector for children of school age of 5 years and upwards. Additionally the toy market is broken down into categories of toys. Research has shown that children aged 2 to 4 years old receive the most toys in quantity but that the most money is spent on toys for the 6 to 8 year age group. Toys sold in the market to those children aged between 9 and 11 tend to be more sophisticated. Some of these games need access to the Internet and most involve more complex programming. The other feature of this age group is that the ‘buyer’ tends to switch to the child from the parent. That is not to say that the child pays the money, more that the child drives the buying decision, always subject to the budget and final say so of the parent. The current trend in toy sales is...
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...FISHER PRICE TOYS I. PROBLEM This case study is a microcosm of the many concepts of marketing, many of them far removed from what appears to be a simple price-point problem. That price-point problem is stated in the beginning – a mold price for a projected toy can't be made for a budgeted price, thereby resulting in the need for a higher price. This was a strong point of departure for the Fisher-Price company, since few of its items had sold for more than $5. Hence Fisher-Price must decide whether it should go head with the production the ATV Explorer for the launch of the ATV explorer in its 1971-72 line of products. II. SITUATIONAL ANALYSIS Strengths (Internal) • Fisher-Price is a leading toy manufacturer, producing a wide range of quality toys at moderate prices. It has a reputation for intrinsic play value, good value for money, ingenuity, strong construction and action. • Fisher-Price has relatively good market for specialty toys. It has grown substantially over recent years due to product and pricing strategy. • Fisher-Price is the best know brand for toys and has a larger market share (64.7%) than any other company and is the brand being brought most often (82.7%). • Fisher-Price ranks first in brand loyalty - it has a good brand loyalty (60.5%). • The company is a well-run organization and has acquired professional management expertise from diverse industries. • The number of children under six years of age, who plays with toys, is on the...
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...Study | Mattel’s Toy Recall And Supply Chain Management | | | 5/11/2014 | | 1) Why do firms contract overseas for production of products they sell? Answer: The firms contract overseas for production of the products they sell to gain certain advantages from the different countries. * One of the biggest advantages is cheap labor that cut down the cost of the products. * To get the advantage of the cheap fuel prices and raw materials to make the products at effective cost. * The companies can get the tax benefits and other government policy advantages by producing their products at overseas. * The companies can also get the lower cost suppliers from different countries. * The company can get the advantage of currency fluctuation to produce the products at lower currency rate. 2) What were the primary causes of Mattel’s recall problems? Answer: There were several causes for Mattel’s toy recall. But the primary causes are problems in manufacturing, design and usage. * Manufacturing Problems: One primary problem is the use of excessive lead paint in toys. Lead was commonly used in paint. However, it is a neurotoxin and is harmful to developing brains in children. Repeated exposure can cause serious brain damage. * Design problems: A second cause for recall was defect in product design. That was the result of increasing use of small powerful magnets in children’s toys. If the designs of these toys were deficient and...
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...children’s toys and has grown since it was founded in 1932 into a global business. Its origins lie with Ole Kirk Christiansen, a carpenter from Billund (where the firm is still based) who bought a woodworking business in 1916 and made furniture for local farmers. For various reasons he shifted his production range in the 1930s to make children’s toys and in 1934 named the company ‘Lego’ from the Danish words leg and godt, meaning ‘play well’. His early products - wooden pull toys, piggy banks, cars and trucks – were reasonably successful but a key turning point for the business came in the 1940s when they began making plastic toys including a truck which could be taken apart and re-assembled. In 1949 Lego began producing a set of interlocking bricks (based on an original patent by the UK Kiddicraft company for which they bought the rights) made from cellulose acetate and using an early version of a hollow design with holes and studs. The now familiar Lego bricks appeared on the market in 1953 but were not initially very successful, partly due to poor perceptions amongst consumers and retailers of plastic toys. The key was probably the emergence of the idea of a building system based on interlocking bricks – an idea which took some time to develop and is closely linked to the son of the founder, Godtfred Kirk Christiansen. His discussions with buyers, especially in the USA, helped the idea of an architectural innovation – a product platform on which many different designs could be...
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...world, there are boxes that are for coins, and there are boxes for toys. Your box should not be too big or too small. The right box for you should be economical with respect to the materials needed to package the product, there should be an adequate amount of surface area for the design, and it has to appeal to the retailers who will stock it in their store shelves. That is what mine has. The dimensions for my box are 4 inches by 3 inches by 2 inches. My box will fit the needs of your requirements perfectly and it will look awesome on the shelves of your stores. A perfect box needs to be economical and it needs to be able to fit the materials needed in the box. With my box, you will be able to fit almost any type of shape in it with the volume being 24 feet cubed. Since the surface area is at 52 square inches, it won’t cost as much as a long box like 24 by 1 by 1. A box like that will only be able to fit toys that are long and...
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...Beyersdorfer (2013) suggested in 2004, the market size of the toy industry is worth $61% billion in the wholesales revenue, with a steady growth of 4% per year in the retail market for toys. Thousands of toymakers flourish the market to serve global demand while keeping track of the 3 new trends in the industry which are toys demand rise while product life cycles decline, children has less time to play, and lastly increase demand of technology integration in physical toy or online worlds. Changes in conduct of competitors have change as witnessed by manufacturing in Asia, entering diverse retail channels and engaging in heavy marketing efforts. Therefore, we recommends LEGO Group to first, bring back LEGO DUPLO concepts and offer to unexplored market by establish strategic partnerships. Second, increase investment in R&D of new product designs and innovations. Third, adopt internal supply chain monitoring system and LEGO retailers’ system integrator. As external analysis has suggested increase of retail competition sector in the toy industry and this will have effect on LEGO Group because internal analysis shows that firms have high operational costs and as a result the firm is making no profit. By implementing these recommendations LEGO Group will achieve lower operational cost, establish sustained competitive advantages which will led to higher market shares and customer satisfaction. ANALYSIS The nature of the toy industry as analyzed by adopting the Porter (2008) Five Forces...
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...The 2007 Mattel Toy Recall RESEARCH About Mattel Mattel, “the world’s premiere toy company,” began in Southern California in a garage workshop that manufactured picture frames. When the company started selling dollhouse furniture made from picture frame scraps, they realized the market potential and decided switch to toy manufacturing. In 1959, Mattel created their most popular toy, the Barbie doll. Inspired by paper dolls, Barbie was a three dimensional doll with which “little girls could play out their dreams.” Throughout the decades Mattel has continued to create and market popular toys, (Hot Wheels and He-man) merge with successful manufacturers, (Fisher Price and Tyco) partner with children’s program companies, (Disney, Sesame Street, and Nickelodeon) obtain licenses and rights to manufacture popular lines (Cabbage Patch Dolls and Harry Potter merchandise) and acquire other companies (Pleasant Company). Since its conception, the Mattel Company has done a lot to make sure it is considered a trustworthy company for children and the community. The corporation established a children’s charity, called the Mattel Children’s Foundation. In 1997 the company created the Global Manufacturing Principles, making them the first company to create a framework to ensure manufacturing would be conducted through consistent standards on a global level. In 1998 they started a $25 million multi-year donation to the UCLA children’s hospital, which is now called the Mattel Children’s...
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...Toy Development Process, Regulatory Scheme and New Initiatives Jim Walter Chairman, TIA Safety Standards and Technical Committee Washington State Children’s Safe Product Advisory Committee July 29, 2008 1 Discussion Topics • Overview of toy industry characteristics • Vocabulary – construction and testing • Toy development and production process – Concept of accessibility • Global regulatory scheme – Testing methods and standards • TIA’s new Toy Safety Certification Program (TSCP) 2 Toy Industry Overview • Diversity in toy manufacturing sector • Designing for a global marketplace • Approximately half the toys sold are new to market within past three years • Highly seasonal nature to manufacturing and sales • Approximately 40% of toys marketed today have some electrical and/or mechanical components to support learning and play value 3 Toy 101 Vocabulary General Product Components • Surface coatings – outer surface - potential child contact – Decorations, labels, paints and other coating materials • Substrate – basic material of construction – Plastic, vinyl, cloth, metal or combination • Mechanicals – Screws, clips, springs, axels, gears, bushings • Electricals – Jacks, plugs, connectors, circuit boards, coated wires, solder, capacitors, resistors, diodes 4 Key Safety Terms • • ASTM F963 – 39 sections on “Safety Requirements” Small Part: – Prevent choking hazards in toys appropriate for children < 36 months of age Accessible Part of Component: –...
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...also refers to the process of design, evaluation, and production of packages. Packaging can be described as a coordinated system of preparing goods for transport, warehousing, logistics, sale, and end use. Packaging contains, protects, preserves, transports, informs, and sells. In many countries it is fully integrated into government, business, institutional, industrial, and personal use. Effectivepackaging design breaks away from the standard rules and conventions that we are accustomed to, giving the product a unique edge to stand out from the rest. In today’s modern and competitive retail market world, you only have one chance to make a first impression. Make that first impression a creative and memorable one, with a eye-catching design that will capture consumers attention soon. So, I have rounded up 20 beautiful toy packaging designs inspiration for your next next design project or just for some fresh ideas. 5. Coarse False Friends in Pain Toy Packaging Designs Inspiration Designed bycoarse The level of production and attention to detail that coarse puts into their packaging never ceases to amaze me. For Coarse False Friends in Pain the two hurt 13 inch resin figures are packed apart in individual wooden screen-printed boxes (standing and fallen) to underline the dramatic incident that irrevocably changed the friends’ lives. To prevent further injuries, both are safely packed in sponge. 16. Eames Alphabet Blocks Toy Packaging Designs Inspiration Designed byHouse...
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...Gilbert Company was an American toy company, once one of the largest toy companies in the world. It is best known for introducing the Erector Set (a construction toy similar to Meccano in the rest of the world) to the marketplace. 2. Key system and Company process a) Supply chain Information gained from planning stage used to purchase raw materials for products and packaging from suppliers. b) Operational System The operational system can explan as Design => Planing => Purchasing => Manufacturing => Distribution Design Toys are designed by a small group of designers who develop the concepts for the products. Planing The planning department translates the concepts into designs and determines resource requirements, including raw materials. Planning also projects sales and develops production plans for each product, timeframes for production runs and scheduling of production runs. Purchasing Information gained from planning stage used to purchase raw materials for products and packaging from suppliers.  Manufacturing Produces and packages toys for distribution Distribution Delivers packaged toys to the warehouse for storage. C Product and Service Deliver The Distribution start by Sale team will take order from customer. The delivery will use the contract transport. It will sent to the retail for sale to the customer. 3. Key System and Process analyze a) Supply Chain the company start with design the product by small group of designer...
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...About Mattel Mattel, “the world’s premiere toy company,” began in Southern California in a garage workshop that manufactured picture frames. When the company started selling dollhouse furniture made from picture frame scraps, they realized the market potential and decided switch to toy manufacturing. In 1959, Mattel created their most popular toy, the Barbie doll. Inspired by paper dolls, Barbie was a three dimensional doll with which “little girls could play out their dreams.” Throughout the decades Mattel has continued to create and market popular toys, (Hot Wheels and He-man) merge with successful manufacturers, (Fisher Price and Tyco) partner with children’s program companies, (Disney, Sesame Street, and Nickelodeon) obtain licenses and rights to manufacture popular lines (Cabbage Patch Dolls and Harry Potter merchandise) and acquire other companies (Pleasant Company). Since its conception, the Mattel Company has done a lot to make sure it is considered a trustworthy company for children and the community. The corporation established a children’s charity, called the Mattel Children’s Foundation. In 1997 the company created the Global Manufacturing Principles, making them the first company to create a framework to ensure manufacturing would be conducted through consistent standards on a global level. In 1998 they started a $25 million multi-year donation to the UCLA children’s hospital, which is now called the Mattel Children’s Hospital at UCLA. However, Mattel has not...
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...ELEMENTS OF DESIGN Design is a helpful tool that can bring order to chaos and randomness. Order in design is considered good because one can easily understand an ordered message. However, people’s perception of a good design changes over time – fashion and style in design consistently changes. Style in design is society’s needs, preferences and expectations of design. Whereas fashion (considered a superficial condition) is a current trend in design. Over time, this trend will evolve into another trend, and will most likely repeat itself. A landmark project was completed by the Xerox publishing standards. In this landmark, they share their goals and tips for accomplishing good design. They firstly state that typography should be consistent, white space and graphics should be effectively used and lines and shapes should be controlled well. The overall look of the designed page should be inviting. The design should be visually stimulating so that the viewer can be made curious and thus get involved with the design and its process. By raising curiosity in a viewer, one can more easily absorb the information. Eliminating unnecessary information and elements is also imperative. A clear design can encourage one to read the information because the information appears to be less. Consistency also determines whether or not a design is appealing. For example, a magazine with many styles (with no specific theme coming through) and overfullness will simply overwhelm the viewer and...
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...GROUP 7 GROUP 7 TOY INDUSTRY SUBJECT: SMSP TOY INDUSTRY SUBJECT: SMSP DHARAM JOSHI VISHAL NARULA POOJA SAMPAT VINEET HARDA CHIRAG SHAH KUNAL PAREKH DHARAM JOSHI VISHAL NARULA POOJA SAMPAT VINEET HARDA CHIRAG SHAH KUNAL PAREKH GROUP MEMBERS GROUP MEMBERS India’s market potential The Indian toy industry is estimated at about 1.4 billion US dollars and until now has generated only 0.5 per cent of the global market. However, growth of some 15 % promises a rapid rise in this statistic, especially in the context of the growing middle class and increasing demand for quality and luxury goods. In recent years, cities like Ahmedabad, Bangalore, Hyderabad and Pune have become the most important manufacturing sites of the Indian toy industry. Among the local manufacturers in India about 59 % are still focusing on the production of cheap and unbranded toys which appeals to the price-sensitive Indian consumers. In the future it is expected that these companies will shift towards branded toys as well to stay competitive with international companies. Internet retailing is becoming a more and more important distribution channel due to several reasons. Consumers have increasing access to the internet and online retailers often have better merchandise in terms of variety, new launches and the offer of branded toys. The share of internet retailing in sales grew from 1 % in 2007 up to 18 % in 2012. Focus on quality Indian consumers pay more and more attention to high-quality...
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