...Submitted To Mahbub Hossain Course: brand and product management American International University – Bangladesh (AIUB) Submitted By Khan Samara Salsabeel #07-09162-2 . | | Mr. Mahbub Hossain Course Instructor Brand and Product Management, sec-A Subject: STARBUCKS CORPORATION: Managing high growth brand. Dear Sir, We are grateful to you for giving us the chance to work on this case study. We would also like to express gratitude to you for your gracious cooperation and valuable guidance for preparing the report. Sincerely, Khan Samara Salsabeel (07-09162-2) Sadia Rezwana (07-09013-2) Kazi Masum (08-09933-1) Mohammad Abdul Kader (08-11783-2) In 1971, Seattle entrepreneurs Jerry Baldwin, Gordon Bowker and Zev Siegl first opened Starbucks in Pike Place Market. At that time, Country’s major coffee brands were engaged in price war, therefore they were forced to use cheaper beans in their blends to reduce costs. As a result there was a decline in coffee consumption. To harness the potential of the gourmet coffee trend in the Seattle area, the founders of Starbucks experimented with...
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...Research Question(s)………………………………………………………………...…..10 Chapter 2 – Literature Review………………………………………………………………...…11 Legal and Ethical Issues in Security……………………………………………………..11 Security Administration and Management………………………………………………14 Business Asset Protection………………………………………………………………..16 Emergency Planning………………………………………………………………......…17 Information System Security……………………………………………………….……18 Behavior Issues……………………………………………………………………..……20 Chapter 3 – Methodology…………...………………………………………………………..….23 Research Design………………………………………………………………………….23 Data collection…………………………………………………………………...25 Data Analysis……………………………………………………………………...…..…25 References………………………………………………………………………………………..28 Definitions and Terms AF: Air Force. AFI: Air Force Instruction. Adjudicative Guidelines: guidelines set by OPM used to evaluate whether a person is worthy of government employment and a security clearance or background investigation. AR: Army Regulation. Cybervetting: the use of the web to assess the...
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...1. Executive Summary The project was written to observe NIKE sports footwear marketplace as the firm is overly great and the firm differs from its competitors with its extensive variety of products. In this study researcher will also analyse the company by applying PESTEL analysis, SWOT analysis, Porter’s five forces, BCG matrix and generic strategy of the firm. Nike purposes and improves the earth footwear marketing. However the company also manufactures and sells sports gear, sport fashion and accessories. Products of Nike are managed and sold in 180 countries in the world by operating its physical stores and distributers. The company purchases raw materials such as synthetic rubber, plastic compounds, and foam cushioning materials, nylon, and leather to produce Air-Sole lessening parts that is used in production of footwear. The core aim of the firm though they are manufacturing their footwear goods is to avoid the rain and maintain warmth. There are 11 supplies centers that the company has in the world. Company’s four major product line can be listed as footwear, clothing, equipment and other. 32,500 individuals work for Nike. In 2008 the income of the company was $18,627 million, which displays 14.1 per cent increased from 2007. The net profit was $1,883.4 million, and growth of 26.3% over 2007. The variety of goods Nike manufacture for variety of sports and fitness actions, such as; Athletic footwear, golf, cycling, Nike Air, Swoosh Design NIKE, (http://www.nikebiz...
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...and legal systems, highlighting the ways in which managers in global settings need to be sensitive to these differences. Political differences are described along two dimensions: collectivist vs. individualist and democratic vs. totalitarian. Economic systems are explored in terms of market characteristics: market economies, command economies, and mixed economies. Legal systems are discussed in terms of the protections they offer for business: intellectual property, product safety, liability and contracts. The opening case explores the political and economic situation in Venezuela since Hugo Chavez was elected president in 1998. The closing case describes the challenges facing Indonesia, a vast country populated mainly by Muslims that stretches over 17,000 islands. Indonesia, after decades of corruption and a near dictatorship, now has a newly elected president. OUTLINE OF CHAPTER 2: NATIONAL DIFFERENCES IN POLITICAL ECONOMY Opening Case: Chavez’s Venezuela Introduction Political Systems Collectivism and Individualism Democracy and Totalitarianism Economic Systems Market Economy Command Economy Mixed Economy Legal...
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...Environment, Livelihood and Traffic a) Protected Species Endangered by Illegal Tree Felling b) Impact on the Livelihood of Local Communities c) The Impact of Additional Traffic – Congestion in South Mumbai d) Increase in Road Traffic a Source of Pollution 16 17 20 20 22 Undesirability of the Project for the City’s Well Being a) Impact due to Blockage of the Mithi River b) Financial Viability and Absence of Realistic Projections of Cost Recovery c) Problems with the Planning and Implementation of the Project 23 23 24 26 Part 3: Alternatives Part 4: Conclusions and Recommendations Part 5: Annexures Annexure Annexure Annexure Annexure Annexure Annexure I II III IV V VI : : : : : : Table of Abbreviations Chronology of Events Summary of the Depositions Maps of the Project Official Invitations Sent and Replies Received Bibliography 29 31 33 33 34 36 49 51 54 Members of the Tribunal: Justice R. A. Jahagirdar graduated from Elphinstone College, Mumbai and did his M.A. in Economics from the school of Economics and Sociology. Later...
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...Bridgestone/America’s Tire Operations, Austin, Texas, USA Richard Miller Western Kentucky University, Bowling Green, Kentucky, USA, and William Murphree Bison Investments, Bowling Green, Kentucky, USA Abstract Purpose – During difficult economic times the media often highlight examples of failing or failed business organizations. In some cases the demise of corporations is examined in considerable detail often resulting in the following take-home messages: these are the sins that have brought about your failure; and if things had been done differently you might still be a viable company. This paper aims to point out success stories from creative leaders who successfully navigated through challenging environments. Design/methodology/approach – The paper draws on existing cases from the literature highlighting leaders who led their organizations to positive ends during turbulent times. Findings – There are opportunities for company success despite difficult business environments. Originality/value – It is rare to read about successful leadership practices during turbulent times. Yet, they do exist. The overwhelming number of examples and cases written about, however, are indeed in the negative direction, not the positive. Keywords Leadership, Organizational effectiveness, Chief executives, Economic depression, Best practice Paper type Viewpoint Journal of Management...
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...Chapter 19 Performance and breach of Sales and Lease Contracts Case 19.1 352 N.Y.S.2d 784 76 Misc.2d 1080 MAPLE FARMS INC., Plaintiff, v. CITY SCHOOL DISTRICT OF the CITY OF ELMIRA, New York, Defendant. Supreme Court, Special Term, Chemung County. Feb. 1, 1974. CHARLES B. SWARTWOOD, Justice. This is a motion for summary judgment in an action for declaratory judgment whereby the plaintiff seeks, first, a determination that the contract wherein the plaintiff agreed to supply milk to the defendant school district at an agreed price be terminated without further liability on the grounds of legal "impossibility' or "impracticality' because of the occurrence of events not contemplated by the parties which makes performance impracticable and, second, a determination that the defendant school district has authority to unilaterally relieve the plaintiff of its contract without violating Article 8, Section 1 of the New York State Constitution. We commend counsel on the quality of their briefs. The background of this dispute is that the price of raw milk at the farm site is and has been controlled for many years in this area by the United States Department of Agriculture through the New York-New Jersey Market Administrator. The president of the plaintiff milk dealer has for at least ten years bid on contracts to supply milk for the defendant school district and is thoroughly conversant with prices and costs. Though the plaintiff avers that the defendant was aware of...
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...VIDEO GUIDE Advertising: Principles and Practice, 8th Edition Moriarty/Mitchell/Wells Segment 1: AFLAC Summary That wacky, quacky duck brought AFLAC to a high spot among most-recognizable ads and brand names. The insurance company is growing quickly as a result of this greater name recognition. It achieved 89 percent brand recognition in a relatively short time, resulting in $10 billion in sales and about a 25 percent compound growth rate. AFLAC had spent millions of dollars on advertising with little or no effect and almost no market awareness. Clearly, the current strategy was not working. This led the management team to decide to try something bold to increase market awareness. The advertising agency came up with many different ideas, but one crazy one—a duck. AFLAC tested the ad concepts and, as we know today, the duck yielded the highest results. The goal of advertising is to create awareness, while the actual sale comes from the agents selling the complicated insurance products. Discussion Questions 1. What other industries, products, or brands have used humor in advertising to help position themselves in the marketplace? Do you think the strategies have worked? Where wouldn’t humor work? Humor wouldn’t work all that well with serious purchases (e.g., health), but one might think it wouldn’t have worked with something as serious (boring?) as insurance. Might that be because the humor is associated only with the name and not the insurance company’s attributes...
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...A C L A S S W I T H D R U C K E R This page intentionally left blank A Class with Drucker The Lost Lessons of the World’s Greatest Management Teacher BY WILLIAM A. COHEN, PhD A M E R I C A N NEW YORK I M A N A G E M E N T I A S S O C I A T I O N I AT L A N TA I I B R U S SE L S I CHICAGO I MEXICO CITY I SAN FRANCISCO D. C. S H A N G H A I T O K Y O T O R O N T O W A S H I N G T O N, Special discounts on bulk quantities of AMACOM books are available to corporations, professional associations, and other organizations. For details, contact Special Sales Department, AMACOM, a division of American Management Association, 1601 Broadway, New York, NY 10019. Tel: 212-903-8316. Fax: 212903-8083. E-mail: specialsls@amanet.org Website: www.amacombooks.org/go/specialsales To view all AMACOM titles go to: www.amacombooks.org This publication is designed to provide accurate and authoritative information in regard to the subject matter covered. It is sold with the understanding that the publisher is not engaged in rendering legal, accounting, or other professional service. If legal advice or other expert assistance is required, the services of a competent professional person should be sought. Library of Congress Cataloging-in-Publication Data Cohen, William A., 1937– A class with Drucker : the lost lessons of the world’s greatest management teacher by William A. Cohen. p. cm. Includes index. ISBN 978-0-8144-0919-0 1...
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..........................................................................................................1 A. Airports ................................................................................................................................................4 B. Roadways .............................................................................................................................................5 C. Rail ..........................................................................................................................................................7 D. Ports ......................................................................................................................................................8 E. Summary .............................................................................................................................................9 III. SPECIAL FACTORS ..................................................................................................................................9 A. The World Cup and Olympic Games....................................................................................9 B. Demographic Shifts ..................................................................................................................... 11 C. Political and Regulatory Risks...
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...t op yo Vendor Partnering Important Considerations When IT Outsources IT E xc e r p t e d fro m tC The Adventures of an IT Leader By Do No Robert D. Austin, Richard L. Nolan, and Shannon O’Donnell Buy the book: Amazon Barnes & Noble HarvardBusiness.org Harvard Business Press Boston, Massachusetts ISBN-13: 978-1-4221-3046-9 3028BC This document is authorized for use only by Paolo Neirotti until September 2011. Copying or posting is an infringement of copyright. Permissions@hbsp.harvard.edu or 617.783.7860. rP os t op yo Copyright 2009 Harvard Business School Publishing Corporation All rights reserved Printed in the United States of America This chapter was originally published as chapter 14 of The Adventures of an IT Leader, copyright 2009 Harvard Business School Publishing Corporation. No part of this publication may be reproduced, stored in or introduced into a retrieval system, or transmitted, in any form, or by any means (electronic, mechanical, photocopying, recording, or otherwise), without the prior permission of the publisher. Requests for permission should be directed to permissions@harvardbusiness.org, or mailed to Permissions, Harvard Business School Publishing, 60 Harvard Way, Boston, Massachusetts 02163. Do No tC You can purchase Harvard Business Press books at booksellers worldwide. You can order Harvard Business Press books and book chapters online at www.harvardbusiness.org/press...
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...Taming the Dragon The Paradox of The Three Gorges Dam CHE 546 Economics, Environment and Ecology Stuart School of Business, IIT Executive Summary The title of this paper is Taming the Dragon – The Paradox of the Three Gorges Dam. I chose this title because as I researched this topic, I realized that almost everything about the Three Gorges Dam is a paradox, beginning with the reason it was planned, designed and constructed in the first place. The primary paradox of the Three Gorges Dam is that in its quest to make life better for the country and people of China, the dam also made things unbelievably and irrevocably worse on a number of levels. For centuries, China has depended on the Yangtze River. The river travels south from high in the Himalayas and then east toward the Pacific Ocean. The beauty of the pure water from the melting glacier at its source will turn into a ravaging, murderous river that robs people of their homes, food, livelihoods and even their loved ones and their own lives. Another paradox of the Three Gorges Dam is that it is an enormous monument of industrialization. It is more than a way to control water levels, protecting people from uncontrollable storm water. It is a symbol of China’s commitment to its future. Abundant, clean energy. There are those who argue that the resulting damage of the dam project is worse than the damage the river produces when it’s out of control – essentially the cure is worse than the...
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...Strategic Report for Ford Motor Company Rhett Dornbach-Bender Bill Slade Joe Thorpe April 20, 2009 Ford Motor Company (NYSE: F) Table of Contents Executive Summary .......................................................................................................................... 3 Company Overview........................................................................................................................... 4 History ............................................................................................................................................... 4 Business Model and Market Overview......................................................................................... 5 Competitive Analysis ........................................................................................................................ 7 Internal Rivalry................................................................................................................................. 7 Supplier Power ................................................................................................................................. 9 Buyer Power ..................................................................................................................................... 9 Entry and Exit................................................................................................................................ 10 Substitutes ....................................
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...Like most fields of study the safety has a history of development. The idea of safety and health as a humanitarian ideal is a relatively new phenomena. As organized civilizations grew and became more sophisticated the size of the labor pool that was necessary to build buildings, goods, and perform services became much larger. Goal of early safety and health activities was to increase the working life span of slaves and indentured servants in an attempt to conserve the limited human resource. It was in the 19th and 20th centuries that the concept of the company obligation to protect the workers really evolved from abuses of workers during the great depression, and the rise of organized labor. Consequently changes in the safety health field are often motivated by great tragedies that focus public attention on risks in the workplace. The Goals of this unit: * Identify the historic trends in industrial safety * Identify events that have impacted industrial safety To complete this unit you must 1. Read the chapter in the book 2. Review the PowerPoint slides 3. Look into the Bhopal accident using the video and searching the Internet to answer the following under the "Assignment tab" for : Session 2: History of Safety. 1. How many died as a result of the accident? 2. What has been the long term effects of the accident on residents 3. Look at the total number of injuries and deaths over for any 2 years on the BLS web site for (Take a look at...
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...Labour Conditions in Ikea’s Supply Chain Case Studies in Bangladesh and Vietnam August 2006 Esther de Haan & Michiel van Dijk Labour Conditions in Ikea’s Supply Chain Labour Conditions in Ikea’s Supply Chain Case Studies in Bangladesh and Vietnam Esther de Haan & Michiel van Dijk Amsterdam, Augustus 2006 2 Colofon Labour Conditions in Ikea’s Supply Chain Case Studies in Bangladesh and Vietnam By: Esther de Haan & Michiel van Dijk August 2006 This document is licensed under the Creative Commons Attribution-NonCommercialNoDerivateWorks 2.5 License. To view a copy of this license visit: http://creativecommons.org/licenses/by-nc-sa/2.5 This report was commissioned by: Oxfam-Magasins du Monde Published by: SOMO Centre for research on Multinational Corporations Keizersgracht 132 1015 CW Amsterdam The Netherlands Tel: +31(20)6391291 Fax: +31(20)6391321 E-mail:info@somo.nl Website:www.somo.nl Subscribe here to the SOMO quarterly newsletter to keep informed of SOMO news and activities. 3 Labour Conditions in Ikea’s Supply Chain Contents Chapter 1 Introduction ...................................................................................................5 Chapter 2 Bangladesh....................................................................................................7 2.1 Employment is freely chosen...............................................................................7 2.2 There is no discrimination in employment .................
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