...in five years. These short and long term goals are what drive your business. From a planning standpoint, you must also develop short and long term strategies to reach these goals. Short term strategies revolve around cause and effect actions. You will institute an action and then measure the result. For example, if you run an ad in the paper, or send out a direct mail coupon, you can easily track your response rate. Depending on the amount of new business you generate, you can assess the effectiveness of the campaign. Most of the time, these strategies involve costly advertising, so you must be sure you are reaching your target market, as well as prompting a "call to action" from potential customers. Other examples of short term strategies are Internet websites, informational brochures, press releases, trade shows, and product samplings. All these can be used to create a cause and effect reaction from consumers. These are crucial in launching a new business as well as growing an existing one. As long as your are reaching your target market, these activities will provide an immediate return on investment. If they don't, then your overall advertising message needs to reevaluated. Long term strategies are much more subliminal in nature. They encompass all the activities that reach people in a subtle way. Networking is probably the best long term strategy you can engage in. Many people have misconceptions about networking. It is not about going to events to drum up customers...
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...Marketing Strategy Template Research Team A HCS/490 March 14, 2014 Erika Johnson Marketing Strategy Template Research How do companies, facilities, or businesses promote and advertise? They use Marketing strategies. A marketing strategy is organization's plan that combines all of its marketing goals into one comprehensive plan. There are so many varieties of marketing and communication strategies available that are used within the industry to promote business. Marketing Strategies are used to streamlines product development, help determine optimal prices, increase company sales, and establishes effective distribution amongst the company. Within this short essay it will include the two marketing strategy templates as well as the communication, the components that make up a strategy plan, appropriate marketing use of the templates, and the similarities/differences of the marketing and communication strategy templates 2 Marketing Strategy Templates and 2 Communication When considering marketing and communication plans, it is important to remember that all plans are similar in nature. They produce a written document that will guide the organization towards a goal. Having the plan in writing allows people from different areas within the organization to understand the collective goal. Two specific plans that will be reviewed are a Dental Marketing Plan and a Pharmacy Marketing Plan. Both are similar but targeted at different areas of health care...
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...Mission Our mission is to be the provider of high value, high quality, convergent OSS solutions to telecom operators worldwide. These scalable solutions will have unparalleled support to ensure flexibility and to meet and exceed customer expectations. Target Markets OSS Telecom Technology has projected two primary products in its forecast: 1. Post-paid CCB systems The total available market for CCB systems worldwide is projected to be $6.9 billion per year in 2004. The measurement of total available market is the compilation of the number of telecom operators that will replace their billing system and the number of new billing systems coming online each year. Fifty percent of all billing systems are replaced on average every four years. With over 3,500 Tier 2 and Tier 3 telephone operators currently in operation, and a projected 1,500 new Tier 2 and Tier 3 operators coming online over five years, this means that over 4,300 billing systems will be needed in the next five years. The post-paid CCB systems will be sold to the number of Tier 2 and Tier 3 operators listed above, specifically, new operators and those that are choosing to replace their current system. Prepaid IN systems have a much broader market opportunity given the small penetration of Prepaid IN in Tier 2 and 3 providers. Operators in developing countries project that over 50% of all calls will eventually be prepaid, while developed countries may reach 35%. This growth, coupled with the fact Prepaid IN is an...
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...McBride Marketing Paper BSA/310 Jessie Nightingale McBride Marketing Paper After studying the business McBride financial services, it is evident there's a lot of marketing that can be done and tools used that will increase the company's visual presence and in turn increase mcBride's customers database. Lets first look at the facts and position that the company is in currently. Who is McBride? They are a regional mortgage lending company that specializes in conventional FHA and VA loans for new homeowners buying and homeowners that want to refinance their homes. The headquarters is conveniently located in Boise Idaho. One of their goals is to expand their operations to Wyoming, Montana, North Dakota and South Dakota. McBride's target markets are as follows: 1. Families and/or individuals purchasing recreational properties. 2. Professionals that are either buying a primary or secondary residents. 3. Retirees that are buying a primary or secondary residence. While targeting these markets McBride's business philosophy is, " Our customers will receive the most efficient and effective processing of mortgage application form from inception to close." McBride is a very aggressive business seeking to break even financially within six months of being in operation this is key because they want to become profitable within a year of operating. McBride also has a goal of establishing themselves in five different states. Although these goals are aggressive they can...
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...You might consider developing competitive strategies by establishing your product attribute dominance relative to a specific competitor, or how to creating a lifestyle image better than competitors’ related to heavy user consumer images in your category. Competitive strategies also include advertising comparison by using advertising media tactic as your competition, the development of new product, packaging, merchandising techniques, or selling techniques to counter competitive strengths. Target Market Strategies Target market strategies are referring to how you market your products or services to specific target market based on your marketing objectives that defined the customers purchase behavior you want to target. For example, you may...
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...Final Project: Marketing Plan University of Phoenix MKT 230 Jose A Torres Sunday, August 19, 2012 In my marketing plan, I will combine a few different services but concentrate on two to three services but the concept of the company being promoted is a different kind of customer Service Company. The company would offer photo/video services, paralegal services for attorneys, notarizing signing agents, consumer bankruptcy petition preparation, and a joint venture with bankruptcy attorney Sean Fleming to provide a complete debt elimination credit-rebuilding program. That is why I am calling the company "The Torres Networking Group" or TNG, LLC because it will be more of a consulting company with these services. This is a real world example; it is a company that I am launching, and by the beginning of 2013 when I receive my small business, funding the company should have a fully functional interactive website and a retail location in Elgin, Illinois (Welcome to the Illinois Hispanic Chamber of Commerce, 2011). My marketing plan is not just a project and an exercise it is a personal dream of mine that I have wanted to realize since 2006. Based on the research I have performed and the analysis I have decided to provide these services in the first marketplace such as Kane County in Elgin, Illinois. This would be a retail location with a photo and video studio included for consumers. At this location, we would offer services...
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...Task 1 1. Marketing Strategy Colloquy Grog Shop's strategy will be based on communicating Grog Shop's value to the targeted segments. This will be done through a variety of methods. The first method will be strategically placed advertisements. One place that will be used for advertisements is the Willamette Weekly, the liberal arts magazine that details all of the entertainment in Portland. This will be the main source of advertisements because the demographics of their readership are fairly similar to Colloquy Grog Shop's demographics. Another source of marketing will be done with strategic relationships with companies that have similar customer demographics. One prime example is the Multnomah Athletic Club. While the club's patrons are not necessarily overwhelmingly single, the rest of the demographics match up. The MAC is a fairly exclusive downtown athletic club that by virtue of the membership costs, attracts professionals. The strategic relationship with be mutually beneficial where both organizations will develop visibility for each other. 2. The Reports Colloquy Grog Shop's stake holder relation introduction as market leader in the retailer coffee industry. As public opinion and compare with another giant company Colloquy Grog Shop's must threat our supplier and distributor very well as they our important stakeholder. Marketing Objectives * Develop brand awareness through a steady, month to month increase of new customers. * Develop an increase...
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...upscale clothing line targeted at males between the ages of 20 and 40. New Look only develops clothing line, but supports it with advertising and promotional campaigns. The company plans to strengthen its partnership with retailers by developing brand awareness. New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The company’s promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women and children. These accessories will include cologne/perfume, jewelry, eyewear, watches, etc, The New Look strategy is to aggressively develop and market a full range collection to consumers. The company intends to build on its portfolio of product and overcome any obstacles by using the country’s expertise in the clothing industry. II. VIEWPOINT New Look was founded as a Tennessee C-Corporation with principal officers locate at Memphis, TN. III. CENTRAL PROBLEM New Look intends to market its line as an alternative to existing clothing lines, and differentiate itself by marketing strategies, exclusiveness, and high brand awareness. The company’s promotional plan is diverse and includes a range of marketing communications. In the future, the company hopes to develop lines of accessories for men, women and children. These accessories will include cologne/perfume...
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...CASE STUDY: MCDONALD’S Executive summary This case study looks to evaluate marketing within McDonald’s and will look into how it has affected McDonald’s in terms of its position within the market. Through research, a positive correlation has been revealed between how successful a company operates and how committed they are in terms of customer focus and its marketing strategy (Kloter and Armstrong, 2010). This study will demonstrate how McDonald’s marketing strategy has helped render the company a global success. This is shown through the SWOT analysis. This study has found that the pivotal ingredient in this company is the unique and effective marketing strategy. Also to be credited was that the strategy showed that there were areas which could potentially disrupt the current rate of success (in terms of monetary results) If they are not rectified. A recommendation could be to increase the amount of ‘Healthy foods’ McDonald’s currently offer, to do so McDonalds would need to invest more in their product segment of the marketing mix. Introduction In many cases a company does not become successful overnight. There are a number of key ingredients which need to be focused on, in order to achieve its potential. An important part of this is the ‘marketing strategy’. The majority of successful firms invest large sums of capital and time into tailoring their strategy focusing on the potential changes in customer levels, rivals and the environment (Bradley, 2005). McDonald’s currently...
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...Art Institute of Las Vegas Course Syllabus Winter 07 RS121 Fundamentals of Marketing Every Week • Concepts Check for new chapter - BOC • Concepts Challenge for old chapter – after Break • Case at end of old chapter due BOC • EOC project due end of class Week 1 • Introduce Expectations • PowerPoint for Chapter 1 - Marketing: Managing Profitable Customer Relationships – in shared directory Zeus • Discussion Questions Customer Satisfaction o When have you, personally, been extremely satisfied or dissatisfied with a product? Why? o One half to three quarters page due EOC (End of class this week) • Concept Check – master in class at 100% • Company Case – Office Depot: Thank you for calling…. o Due BOC (Beginning of class next week) • Concept Challenge Chap 1 will be quiz next week after break • Concept Check Chap 2 will be BOC Week 2 – Martin Luther King Week 3 • Concept Challenge Chap 1 will be quiz after break • Concept Check Chap 2 will be BOC • Fellini’s La Note De Cabiria o Original Trailer – for Italian Audiences o Re-release Trailer – Repositioned as a masterpiece • PowerPoint for Chapter 2 - Company and Marketing Strategy: Partnering to Build Customer Relationships • EOC – Wizard of Oz as horror movie • BOC next week – Reposition ET as Horror Movie o Six Frames PowerPoint o Self Running ...
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...Scenario: As the VP of Marketing for Canadian Golf Tours Inc, you have been notified that membership numbers are not meeting expectations, notably the GTA Amateur Tour. The President has asked you to prepare a plan of action to increase participation in the GTA Amateur Tour. You must present these ideas to the President of the company and persuade him to proceed with the new marketing strategy. Memorandum The GTA Amateur Tour was created to offer everyday golfers the opportunity to test themselves in a friendly but competitive arena. As a growing industry in the Entertainment/Sports Sector, the game of golf has attracted similar Tours that offer the same “competitive” opportunities for the recreational golfer. With Golf Town Amateur Tour as its main opponent, Canadian Golf Tours needs to re-market the GTA Amateur Tour to increase our membership and remain competitive in a growing industry. By increasing our membership and targeting new demographics, we can surpass our biggest competitor and begin to see significant revenue increases. The historical image of golf has always been one of prestige. The game is played mostly on the honour system and is rooted in strong values such as respect, responsibility and class. Our current membership consists of a wide variety of individuals of different classes and professions. Because of the location of the GTA Amateur Tour; elegant golf courses in exclusive districts of the GTA) it is important to develop a better image for the...
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...Manager, Marketing Strategist CAREER OBJECTIVE To perform complex activities in consolidating marketing plans from all functions in Marketing Group, as well as to develop strategy roadmap as guidelines to all functions, in order to ensure that operations are planned and implemented smoothly, as well as to ensure operations are in alignment with overall Telenor Group’s strategic initiative and direction YOUR RESPONSIBILITIES * Ensure understanding of policy and procedures of marketing strategy/plan consolidation operations, in order to understand tasks needed to be carried out, according to function’s policies and frameworks, as well as to ensure alignment and compliance with legal regulations and with Telenor Group’s overall direction, standards and governance * Conduct in-depth market research and analysis on consumer’s lifestyle, competition landscape and other related trends, in order to support and facilitate consolidation of marketing plans from all function across the Marketing Group * Coordinate and execute key activities in the process of aggregating and consolidating marketing plans from all functions across the Marketing Group, in order to produce marketing master business and action plans, as well as to provide holistic view of Marketing Group’s strategic direction * Develop complex marketing activities roadmap, including activities and guidelines, for consolidated marketing strategy and operations master plan, in order to provide direction to other...
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...Marketing Plan: Phase I Kelly Addis, Jillian Caldwell, Kristen Kobyluck, Jaclyn Portugal, & Honey Spoon MKT/421 April 24, 2011 Matt Rosenberg Marketing Plan: Phase I During week two, Learning Team B will take a thorough look at the Olive Garden Italian Restaurant chain. Team B has decided that a new appetizer item should be added to the restaurant menu. The appetizer item being considered is cheese filled breadsticks served with Marinara sauce. The team will begin this marketing plan by giving an overview of the Olive Garden Restaurant, along with a detailed description of the new menu item being considered. They will also explain why marketing plays an important role in the restaurants success. A SWOTT analysis will be given to introduce all the strengths, weaknesses, opportunities, threats, and trends that should be considered prior to introducing this new appetizer to their menu. Finally, a marketing research approach will be decided upon and used to develop the marketing strategy and tactics for this new appetizer item. Olive Garden Restaurant General Mills originally created the Olive Garden restaurants in 1982. In June of 1995, General Mills moved the Olive Garden division to its newly developed Darden Restaurants, Inc. Olive Garden has quickly become the largest casual dining restaurant company in the world. Olive Garden uses Italy as its basis of inspiration and attempts to focus on hospitality and a pleasing dining experience. In 1999...
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...Place: Developing Marketing Strategies & a Marketing Plan I studied several topics during the period of this course but Developing Marketing Strategies & a Marketing Plan was one of my favorite topics. The title of the topic caught my attention right away. I really enjoyed all the other topics but this topic was by far the most enjoyable and helpful. I also chose this topic because it taught me a lot. I learned about developing marketing strategies, the marketing plan, and the growth strategies. This information will one day be of much use in my future career as a business manager. During this course I had the opportunity to learn about marketing, I enjoyed every topic but Developing Marketing Strategies & Marketing Plan was not hard to choose as my favorite topic because it was indeed the most interesting topic. This topic caught my attention and I was not disappointed after I read the section. As I read this section on my book it was very pleasant to be able to understand and define marketing strategy as well as other new contents about marketing itself. I was able to learn different marketing strategies that focus on aspects of the marketing mix to create and deliver value and to develop sustainable competitive advantages. I learned about customer excellence, operational excellence, product excellence, location excellence, and the multiple sources of advantage. I also learned the marketing plan that describe its elements and that the marketing plan entails five...
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...Apple iPad Marketing Plan Executive Summary To survive in the global and competitive business environment, it is essential for a company’s to conduct extensive research so that they can develop a strong brand image from the initial stage as it leads to greater financial benefits for the company. The marketing plan of Apple’s iPad is the topic where an effective marketing strategy is developed to ensure its success in the global competitive market where major plays such as Sony, Compaq and Dell have a significant impact upon Apple’s strategies. Apple’s latest ipad is the revolutionary product which is a portable mini device used as a pc anywhere with its wide range of options and innovative design. Apple’s marketing strategy will be focusing upon the product design, brand positioning, price and promotion of iPad in the global market. This will be linked to the research and analysis of the environmental forces and SWOT analysis to understand the company’s position. Apple’s market strategy will be incorporated with the generic business strategy which is towards growth and maintaining a strong position in the market through its innovative products. Apple will use competitive marketing strategy for its iPad where two such strategies can be developed which are differentiation and Focus to make iPad a success in the global market. Marketing planning and strategies can become highly effective if Apple focuses upon its strategic human resource management and make continuous efforts...
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