...also include advertising comparison by using advertising media tactic as your competition, the development of new product, packaging, merchandising techniques, or selling techniques to counter competitive strengths. Target Market Strategies Target market strategies are referring to how you market your products or services to specific target market based on your marketing objectives that defined the customers purchase behavior you want to target. For example, you may...
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...Distance Education Implementation Plan Ed5804-Uo2a1 Pamela A. Scallan Capella University Dr. Ann Armstrong Topic: My topic is the Implementation of a Distance Educational Plan using technology to enhance the existing distance education curriculum, Pre-K-Grade 3, using Audio/Video Media Technology to enhance the reading skills to globally diverse learners, using the Content Management System in a single-site environment. Overview: I am going to attempt to provide a brief overview of the Technologies and Media addressing the interactive/recorded audio and video along with the use of the Internet for transmission of the audio/video material. Print media is used extensively in Distance Education thru the use of study guides, textbooks, reproducible materials such as articles from journals or excerpts of chapters or perhaps entire chapters, course notes created by the instructor for students or pertinent student information related to the course via instructor or institution under which the program is delivered. I choose the various forms of Audio and Video Media by which I will implement my plan as a topic (one lesson), globally from a single-site. When thinking about media and technology (Moore, 2007) suggests answers to the following questions: 1. What are the characteristics of different communication technologies and media, and how can they be used in distance education? 2. Which communications’ media and technologies are the best for a...
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...Advertising Plan In creating an adverting plan for a new type of service like The Auto Zone Mobile Mechanic will be a time consuming endeavor. Once we have this product designed and ready for use we will need to develop an appropriate adverting plan to reach potential users of this product. The advertising plan for the Auto Zone Mobile Mechanic will set the tone for the product’s introduction to the consumer. It will also set a goal for the advertising plan for over a six month period to a year before we will need to reevaluate this advertising plan and maybe come up with a different concept that will promote and sell this product to the consumers. We will need to have strong leadership that will lead to and facilitate a coordinated and effective advertising plan this includes feedback from the support staff and also from a trial panel that needs to be set up to evaluate this product, where before the launch any bugs can be worked out of this product. By setting up a trial panel of consumers, and staff that would be interested in using this product we will be able to efficiently evaluate any problems or bugs that may be in the software prior to the release of this product to the open market. The first step in creating an advertising plan for this new product prior to the release to the open market is setting our sales goals and having an adverting budget. We need to obtain a break-even and profit projection from the accounting department (Greene, F. 2014). This will involve...
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...and Development Officer Lutho Feliti 2. Vision Recognized empowerment that significantly plays role in increasing community development and learner development. To grow to be relied on with projects, campaigns that will help South Africa to engage with other countries to continuously improve the state of the disadvantaged. 3. Mission Help students develop their skills by forming arts and recreation services. Motivate and encourage youth to pursue their dreams. Provide assistance to the old age group by Ilima projects. Create an active society in sport participation. 4. Values The organization is committed to carry these values in order to achieve its vision and mission. • Serving • Responsibility • Development • Partnership • Empowering 5. Services (a) Community outreach (b) Resourcing a student (c) Sport & Art tournaments (d) iLima programs (e) Color...
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...Printing • Advertisement Making (TVC and Press Advert.) • Film Production • Media Buying PR Management • Production and Supply 2. From December 2007 – June 2009: Sr. Officer, PRD, Mutual Trust Bank Ltd. Major responsibilities include: • Develop brand strategy and plan different branding activities to retain the customers for the bank • Provide marketing insight and public relations support to subscribers • Develop and place advertisements in different national dailies, weeklies and other magazines • Contact with different media personnel Maintain liaison with creative agencies, print media and outdoor agencies to ensure proper mileage in different marketing vehicles • Coordinate with film makers and ad agencies to make TVCs on different services • Prepare approval notes and issuance of work order to vendors 3. From January 2005-December 2007: Senior Executive, Ranks Telecom Limited Major responsibilities include: • Developing concepts and designing the media advertisement of different packages • Designing brochures and leaflets and posters • Contact with different media personnel • Assist the Core Marketing team in developing new designs and concepts • Develop design, marketing collaterals both for internal and external customers • Develop brand strategy and plan different...
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...prepared for a crisis when it arises. When something of this magnitude hits a college campus the fate of the school lies in the hands of the public relations professional at the school. All sport teams and colleges should have a crisis communication plan and plan of action in place. Hopefully one they never have to use but the exercise of getting your event team together or your staff and going through a "what if" scenario for several key or major milestones in the event, is essential. The time to prepare for a crisis might seem like time that is not well spent. With lots of little details to manage, taking time out to put into place a plan, just in case, seems almost trivial to some event planners and marketers. The Penn State University officials handled the situation poorly. The mistakes that they made were many. The public relation reps should not have delayed a response to allegations. What the reps and the athletic department should have done was to face the public promptly clarifying misconceptions. Also Joe Paterno should not have canceled his coach’s show and other public appearances. The number one problem that Penn State faced was that the Public Relations Department did not have a crisis management plan to follow. Also they did not stay informed about the allegations, and did not respond in a responsible manner. Secondly they did not have their client’s best interest in...
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...create marketing plans that include communicating online the company’s products and service opportunities and a hybrid plan that still takes traditional channels into account. A marketing plan follows the company’s business or strategic plan, which is focused on meeting the following two things: 1. The quantitative goals, such as revenue and market share reach 2. The qualitative goals, such as brand awareness and community goodwill This week, detail the promotional plan by defining the following: • What is the overall marketing message for your promotional plan? • Prepare 2 advertisements for cross-selling between traditional and digital options. The following are examples: o A magazine ad that promotes the company’s Web site o A banner ad that advertises the company’s Web site • Develop a 1-year media calendar focusing on a traditional and online hybrid of 4 media platforms. Your Key Assignment draft will organize the plan based on the research you have done during Weeks 1–3. Next, as you prepare the plan draft, outline the information to be included in the following sections: • What is the overall marketing message for your promotional plan? • Prepare 2 advertisements for cross-selling between traditional and digital options. Examples include the following: o A magazine ad that promotes the company’s Web site o A banner ad that advertises the company’s Web site • Develop a 1-year media calendar focusing on a traditional and online hybrid of 4 media platforms. Students...
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...three full service restaurants. Additional island amenities include the Recreation Center, Oasis Spa, Pepicello Fairways & Pro Shop, William C. Martin Botanical Gardens, pristine beach access, O’Dell Art Gallery, and various gift shops. Recently, Baderman Island Resort has decided to expand their marketing approach to a more interactive web-based system. With a recent upgrade to the computer systems throughout the resort, the various restaurants, golf shop, and spa are able to accept online reservations. Additionally, as all locations have been integrated into one system, it has become possible to allow purchasing throughout the resort using only the guest’s room key. Finally, Baderman Island Resort has implemented a social media advertising plan with the hope of targeting and building some new market segments. While the company is looking towards the web as a marketing solution, print options are still important. The new hardcopy documents to be broadly specific allowing for use to a wide range of market groups and advertising channels. The print campaign will also need to be developed with an eye to online advertising as well, due to the need to have pdf online access (mobile and web-based) to the final elements. With this goal in mind, it is clear that Baderman Island Resort is in need of marketing...
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...Assignment 2: Part C: Your Marketing Plan Marketing Management 3/01/2015 1. Develop the company's branding, pricing, and distribution strategy. WhoAmID is a means to feel safe while enjoying your preferred outdoor activity. Gone are the worries of getting help if injured while running, biking or hiking your favorite trail. Our water proof bracelets remove the question WhoAmID. The pricing for WhoAmID bracelets that are customizable from color to the engraving on the metal clip with emergency contact information will be at an afford $29.99 including shipping. The distribution strategy will be based on how are user would prefer to buy and the fact that our product required personalization. Utilizing the internet we can tailor our message to customers that enjoy outdoor activities that are looking for the security of not having to carry an identification care which does not provide the necessary information in the event of an accident. By using specialty web pages that advertise on social media sites and exclusive deal sites which utilize their ever growing network of customer they contact daily via email we can target our focus to the demographic of the avid outdoor athlete. 2. Provide the following marketing strategy information: a. Classify the company's major competitors as inter- or intra-competitors. Categorize the competitors' major strengths and weaknesses. Based on the definition of inter which means between or among versus intra which means within...
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...MRKT 19030 Promtions Management Topic Carbon Tax: the Australian Government is introducing a carbon tax and your advertising company has been contacted to develop an IMC campaign Develop an IMC plan for the federal government of Australia to promote its new Carbon Tax. The government aims to reduce the amount of misinformation surrounding the implementation of the new tax and therefore has asked your firm to create an awareness campaign aimed at increasing awareness of t actual costs and benefits of the tax Assessment Task As the IMC Director of your fictitious advertising firm, your task is to develop an IMC plan to present to the federal government. It will be important you understand the political environment, and history surrounding the implementation of the new carbon tax. Your introduction should provide background information to the new tax and should be somewhat brief. You must then undertake a review of the literature related to global warming, climate change and other factors that have lead to the introduction of the new tax. You then are required to identify which market segments your campaign will target. Next you must identify at least 3-5 communication objectives such as developing brand awareness; or promoting product and company knowledge; influencing interest or consumer attitudes; developing the product’s image; or influencing the purchase intention etc. (Chapter 4& 7 of Belch, Belch, Kerr & Powell). Once you have identified your communication...
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...Sainsbury’s PLC 8 2.3 Creative aspects of advertising by measuring advertising effectiveness in Sainsbury’s 9 2.4 Ways of working with advertising agencies by focusing on process and methods of agency selection and agency/client relationships 10 Task 3 12 3.1 Primary techniques of below-the-line promotion 12 The promotional strategy for any of the company follows some steps and flow onwards. The primary techniques of below the line promotional strategy for Sainsbury PLC are: 12 3.2 Evaluate other techniques used in below-the-line promotion by taking into consideration word-of-mouth personal selling and the use of new media in Sainsbury’s PLC. 13 Task 4 14 4.1 Follow an appropriate process for the formulation of a budget for an integrated promotional strategy 14 4.2 Carry out the development of a promotional plan for a business 15 4.3 Plan the integration of promotional techniques into the promotional strategy 16 4.4 Use appropriate techniques for measuring campaign effectiveness 17 Conclusion 17 Reference 18 Introduction Advertising and Promotion are...
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...Public Relations or Media Plan * Step 1: Define and write down your objectives for your public relations or media plan. How will you design your public relations campaign? Will it be designed to: * Establish your expertise among your peers, the press, or your potential clients or customers? * Build goodwill among your customer, supplier, or your community? * Create and reinforce your brand and professional corporate image? * Inform and create good perceptions regarding your company and services? * Assist you in introducing a new service or product to your market? * Generate sales or leads? * Mitigate the impact of negative publicity and/or corporate crisis? In order for your public relations and media plan to be successful, it's first most important to determine and define your objective. With a clear objective in mind you have laid the ground work to the complete the remainder of this tutorial. * Step 2: Define your goals in achieving this objective. It is important that your goals be specific, measurable, results-oriented and time-bound. These goals must be in-line with your overall business, marketing, and sales objectives. * Step 3: Determine who your target audience consists of. Who is it that you want to reach with this campaign? What do you want your key message to be? * Step 4: Develop a schedule for your public relation campaigns. Create synergy by coinciding your public relations plan with other marketing...
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...How to Develop a Communications Plan What is a communication plan? When should it be developed? Where does the information in the plan come from? How do you write one, and why should you bother? Overworked and underfunded communicators (Are there any other kind?) have a right to ask whether the work involved in developing a plan is worth it. The answer is yes because a written communication plan will • give your day-to-day work a focus, • help you set priorities, • provide you with a sense of order and control, • help get the chief staff executive and staff to support your program, • protect you against last-minute, seat-of-the-pants demands from staff and members, and • prevent you from feeling overwhelmed, offering instead peace of mind. What Is a Communication Plan? A communication plan is a written document that describes • what you want to accomplish with your association communications (your objectives), • ways in which those objectives can be accomplished (your goals or program of work), • to whom your association communications will be addressed (your audiences), • how you will accomplish your objectives (the tools and timetable), and • how you will measure the results of your program (evaluation). Communications include all written, spoken, and electronic interaction with association audiences. A communication plan encompasses objectives, goals, and tools for all communications, including but not limited to: • periodic print publications; • online communications; ...
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...Communications Plan Danisha Howard, LaMeka Calhoun, Amy Saal, Jameka Styles, Dareth Stover MKT/571 April 29, 2013 Dr. Armando Salas-Amaro Team C is looking to implement a communications plan for our product launch. We plan to include both your domestic and international markets information to back our decision for the plan. In this paper we will discuss the following: factors involved in developing and managing an effective marketing communications plan, advertising and promotion programs for the new products, technology trends, and finally compare and contrast the marketing communication strategies for both your domestic and international markets. Developing and Managing an Effective Marketing Communications Plan Kudler Fine Foods is attempting to enter the international customer market in China and United Kingdom and an effective integrated marketing communication plan is essential for the success of the company. Because of globalization and increased competition in the international market, it is vital that Kudler Fine Foods concentrate their efforts on the targeted consumers’ satisfaction with their product. The integrated marketing communication plan will have to inform, communicate, entice, grow, and retain their customer base in the United States, China, and the United Kingdom. Marketing communications allow companies the ability to inform, persuade, and remind consumers about the products and brands that they sell. The voice of the brand can establish...
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...a communication plan from identifying the communication goals to the implementation of the strategies under the plan. Communication planning evolves at national level, where there are issues that need to be planned and implemented at this level and also at corporate level. This paper will provide details of communication planning at both levels. However more emphasis will be on communication planning at corporate level showing the steps involved from planning goals to implementation and evaluation. The paper is divided into six parts, the introduction, Conceptual framework, communication planning at national level, communication planning for corporate organizations and the steps in communication planning from goals to action and lastly the conclusion. At the end I will have provided an understanding of the concept of communication planning, provide the details of each of the process of developing a communication plan from goals to action and show the basic components of a communication plan. The description provided will show that communication planning is a vital process in implementation of the national or organizations Communication policy as one of the organizations strategic goals. 2.0 CONCEPTUAL FRAMEWORK ON COMMUNICATION PLANNING Two main concepts which are interconnected will be defined that include Communication Plan and communication Planning. In order to define communication planning, it is important to first define Communication Plan. Many scholars have...
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