...Developers of Yandex . Direct's taken care of the customer, which will create an ad with the help of their interface. He laid out so that a beginner and professional user could easily , quickly create a model of your ad. You can to make such an announcement in 10-15 minutes. The main thing is to choose a strategy that is going to work for your company , and the system is automatically adjust for contextual advertising. manager Yandex. Yandex has created the special network of managers who can help you create an ad and an advertising company. advertising agencies. In agreement with the Yandex, many advertising agencies working in Russia, helping customers to conduct advertising campaigns, but y should pay for the service to predict the budget of you campaign you can use the service budget forecast budget forecast With automatic settings you can calculate the required amount of resources that you will need to achieve a certain position choise of words – y can defibe words on request on which your ad will apper Try to choose your words so that they better match the theme announcement. From direct proportion to the number of keywords depends on the number of impressions and clicks to your site. If you use extra common words, you run the risk of not paying effective transitions. Pick up as many words and phrases for which your product can look for. Regional targeting Yandex system works on the basis of geographical and time targeting, ittakes into account the...
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...this work I am going to conduct a research about the biggest Russian IT-company – Yandex. I have chosen this company because it demonstrated the brightest example of continuous and sustainable growth. From the small office in the basement to the biggest international IT-company. Yandex is still growing (and very fast) nowadays increasing its presence in different countries and strengthen its position in Russia and neighbor countries such as Ukraine, Belarus and Kazakhstan, Turkey. During this research I am going to find out the factors contributed to the growth, reasons of the success and the role of the founders of the company. In this research I am going to use knowledge obtained during the course “Managing a growing business”: articles, case works, interview with the companies’ founders, lessons. History of the company Yandex (Russian: Яндекс) is a Russian Internet company which operates the largest search engine in Russia with about 60% market share in that country. It also develops a number of Internet-based services and products. Yandex ranked as the 4th largest search engine worldwide, based on information from Comscore.com, with more than 150 million searches per day as of April 2012, and more than 50.5 million visitors (all company's services) daily as of February 2013. The company's mission is to provide answers to any questions users have or think about (explicit or implicit). Yandex also has a very large presence in Ukraine and Kazakhstan, providing nearly a third...
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...Proposal for Online Business Expansion for Author Stu Campbell Jeffrey N. Meads Western Governors University Proposal for Online Business Expansion for Author Stu Campbell A1. E-Commerce Solutions During the review of several top payment processing solutions, consideration was given to available options and features, setup costs, monthly costs, transaction costs, and ease of integration into the website and with the requisite customer relationship software solution. Google Checkout was eliminated from consideration because Google has announced that it will be discontinuing its checkout product after November 20th, 2013 (Google Support, 2013). The Authorize.net transaction gateway was eliminated from consideration because it would require the client to establish a separate merchant account (Authorize.Net, 2013). Our selection for a payment processing solution was the PayPal Website Payments Standard. Customers will be able to pay with either their PayPal account or with their Visa, American Express, Mastercard, or Discover credit card. The PayPal Website Payments Standard Integration Guide, pages 323-327, provides a method of using a web form to capture the billing information for each sale on the client's website in HTML input variables, and then pre-filling the PayPal payment form when the customer clicks the "submit payment" button. The payment information transmits to PayPal via the Website Payments Standard form. PayPal will return an Instant Payment...
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...MBA 7600 Final Paper: Quip 16 October 2014 Wilmington University Quip Purpose and Mission Quip was founded by Bret Taylor and Kevin Gibb in September of 2012. Crunch-Base published an interesting article about Quip wherein I learned they have a support staff of only fifteen people. Summarizing this article, they were able to receive backing in their initial negotiations from five investors who believed in their product and were initially funded $15m and again, just as recent as June 30, 2013, were able to obtain an additional $15m in confidential talks (Business Graph, 2014). Both of these gentlemen worked together at Google and helped to create and develop products that are frequently used today, they both posses the knowledge and experience to produce working apps that will be around for subsequent years. Their main goal was to conceptualize and create a distinguished program that would interact and cooperate with any device that the consumer would be using. They have created a product that can be used by both individuals and businesses alike, a product that integrates seamlessly with your Google accounts automatically once they are recognized. They have ensured that as you receive notifications either of a business or personal nature they are stacked so as not to be jumbled. They have enabled them to interact with third party keyboards by keeping in mind those programs that individuals might use such as Swype which is commonly used on cellular phones and tablets...
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...Service operations Case Study: Google Search Table of Contents Executive Summary 3 1. Introduction 4 2. Overview 6 3. Service Analysis 7 Four V’s Analysis 7 Service Transaction Analysis 9 Process Design and Outcome from customer point of view 11 Customer Role in Google Search 11 IP Matrix: 12 Perceived User Value 13 Conclusion 14 4. Issues and Recommendations 15 Service Inventory in Google Search 15 Privacy 17 Google versus the rest of the tech world 19 Dominance of Regional search Engines over Google 20 Conclusion 21 5. Conclusion 22 Bibliography 23 Appendix 25 List of Tables Table 1: Service Transaction Analysis of Google Search 10 Table 2: Outcome of Google Search from customer point of view 11 Table 3: Process of Google Search from customer point of view 11 Table 4: Customer Role analysis in Google Search service 12 List of Figures Figure 1: Methodology of the report 5 Figure 2: Process Map for Google search operation 6 Figure 3: Transformation of input to output in Google Search 7 Figure 4: Four V Analysis of Google Search service 8 Figure 5: Classification of processes according to volume and variety 9 Figure 6: Importance Performance Matrix for Google Search service 13 Figure 7: Perceived User Value Graph of Google and competitor search services 14 Figure 8: Service Inventory produced during the Google Search process 16 Figure 9: Graph comparing visitors to Google and Facebook 2008-11 19 Executive...
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...E-Business E-business is the term used for all online transactions of a firm. The term covers all ventures a firm conducts online, such as purchasing products from manufacturers, bartering, observing market trends, obtaining and exchanging trade information, auctioning off excess inventories, wholesaling, salvaging and retailing merchandise, ETC. First City Crown Ltd (FCC) is a for profit family-owned business founded in 1999. It has 45 full-time employees in five (5) states in the United States of America and an international office in Ibadan, Oyo State, Nigeria (West Africa). The firm sells cooking equipment, kitchen appliances and also provides food/ kitchen health-inspection sanitation consultancy services. (PART A) (1) Viability of First City Crown Ltd Product and Service in an online environment. The viabilities of FCC services and products in an online environment are discussed via: (a) Reasons FCC is going online. (b) Advantages of FCC products and services in an online environment. (c) Advantages of FCC products and services online for Customers. (d) Challenge(s) of FCC products and services online. (e) SWOT (Strength, Weakness, Opportunity and Threat) of FCC products and services in an online environment. (a) Reasons FCC is starting an online business is because the internet has created a new economy whereby customers now prefer to conduct transactions online. It saves them time and they can do it from the comfort of their home. Going online is also a...
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...Introduction to Centaur Partners SaaS Market Overview Centaur Partners Mergers & Acquisitions, Private Placement Advisory, and Transaction Consulting May 2015 CONFIDENTIAL – NOT FOR DISTRIBUTION © 2015, Centaur Partners │Confidential | Technology Market Overview IT Storage IT Infrastructure NASDAQ Composite IT Security BigData 160 SaaS Internet Digital Media 150 140 130 120 12% 110 100 90 80 5/7 6/7 7/7 8/7 9/7 10/7 11/7 12/7 1/7 2/7 3/7 4/7 IT Security SaaS Internet/Digital Media NASDAQ Big Data IT Infrastructure 43% 31% 25% 23% 6% 5/7 4% Source: CapIQ 5/4/15 IT Security Index: AVG, SYMC, CHKP, FTNT, PANW, FIRE, IMPV, VDSI, PFPT, FEYE, QLYS SaaS Index: CRM, N, ATHN, ULTI, JCOM, TRAK, BCOV, DWRE, GWRE, LOGM, CTCT, CSOD, LPSN, MKTG, VOCS, IL, TNGO, SPSC, SQI, ZIXI, ELLI, NOW, WDAY, MDSO, LOCK, FLTX, QLYS, RALY, MKTO, MRIN, MODN Big Data Index: EMC, TDC, INFA, MSTR, SPLK, DWCH, ATTUF, NTAP, SPLK, DATA, FIO, FALC Internet & Digital Media: 66 companies IT Infrastructure Index: VMW, CTXS, NTAP, CA, RHT, SWI, INFA, OTEX, CVLT, CPWR, QLIK, PEGA, MVSN, PRGS, JIVE, NTCT, BLOX, GUID, MGIC, FALC, FIO, GIMO, SSNI, CYNI, RALY © 2015, Centaur Partners │Confidential │ 2 Technology M&A Trends Key M&A Statistics Technology M&A – Transactions Since 2006 Number of Transactions 2,400 2,000 $165 1,600 1,441 $166 $150 1,281 1,216 1...
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...Content Introduction 2 Chapter 1: Theoretical aspect of venture financing of innovational projects 5 1.1 The economic essence of venture financing of innovational projects 5 1.2 Main Stages of Venture Financing 11 1.3 The organization of the process of venture financing of innovational projects 14 Chapter 2: Venture financing abroad and its development in Russia 23 2.1. Experience of developed countries in the field of venture financing 23 2.2. Current situation and peculiarities of the development of venture capital industry in Russia 28 2.3 The role of state in the system of Russian venture financing 34 Chapter 3: Analysis of venture financing company and recommendations for it development on the example of JSC "Solar-Optic" 45 3.1. Analysis of key financial and economic indicators of JSC "Solar-Optic Ltd" 45 3.2. Analysis of the process of financing of Innovation Company of JSC "Solar-Optic” 55 3.3. Analysis of the sources of funding and recommendations for attraction of potential investor 62 Conclusion 71 Used Material 76 Appendixes 80 Introduction Diversification of the economy, and shift from primary industries to high-tech industry, is not only one of the major challenges facing the Russian economy at that moment, but also largely depends on the pace of development of technology-based entrepreneurship. World experience shows that small and medium-sized innovative companies as economic actors most motivated and flexible in achieving output...
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...The Lauder GLobaL business insiGhT reporT 2014 rebalancing the Global economy Lauder-Report-2014.indd 1 12/18/13 12:07 PM Introduction The Lauder GLobaL business insiGhT reporT 2014 rebalancing the Global economy In this special report, students from the Joseph H. Lauder Institute of Management & International Studies examine current trends and recent developments shaping today’s global marketplace. The articles cover a wide variety of topics ranging from technology, innovation and brand building to infrastructure, entrepreneurship and social impact. A section on consumer markets looks at the popularity of e-cigarettes in France and elsewhere, efforts by Japanese firms to expand their businesses into Asia, new trends in French gastronomy, changes in Japan’s traditional food-consumption habits, and how a sector of the Chinese population is spreading, and spending, its newfound wealth. The report offers an analysis linking market-driven strategies with social impact in Peru and Colombia, as well as an article describing South Carolina’s embrace of innovative research. Other articles look at the Russian government’s attempt to reboot the city of Skolkovo as an innovation hub, the mixed success of innovation efforts in China, and the growing threat of cybercrime to businesses across the world. The challenges of infrastructure and planning are addressed in analyses of transportation in areas of Latin America, deficiencies in Brazil’s infrastructure, and real estate’s...
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...Deep Learning more at http://ml.memect.com Contents 1 Artificial neural network 1 1.1 Background . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1.2 History . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 1.2.1 Improvements since 2006 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2 Models . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.1 Network function . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3 1.3.2 Learning . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3.3 Learning paradigms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 1.3.4 Learning algorithms . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.4 Employing artificial neural networks . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5 1.5 Applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5.1 Real-life applications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.5.2 Neural networks and neuroscience . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 1.6 Neural network software ...
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