...9-201-028 REV: APRIL 26, 2004 BENJAMIN ESTY Airbus A3XX: Developing the World's Largest Commercial Jet (A) Aviation is a great business to be in, provided you have limitless money at your disposal, limitless confidence in your ability to get everything right the 1 first time, and limitless resolve and iron nerve. EADS (Airbus) is betting the company on this aircraft. 2 On June 23, 2000, Airbus Industrie’s Supervisory Board approved an Authorization to Offer (ATO) the A3XX, a proposed super jumbo jet that would seat from 550 to 990 passengers, have a list price of $216 million, and cost $13 billion to develop. Before the Board would commit to industrial launch, the point at which significant expenditures would begin, it hoped to secure orders for 50 jets from as many as five major airlines. While Airbus had been courting potential customers for many years—in fact, development had been underway since 1990—the ATO gave the sales force permission to begin taking firm orders for the plane with delivery starting in 2006. Airbus management announced the first orders for the A3XX at the bi-annual Air Show in Farnborough, England, in July 2000. Noël Forgeard, Airbus’ CEO, reported that Air France, Emirates Airlines, and International Lease Finance Corporation had agreed to order ten, seven, and five jets, 3 respectively, and that there were another 30 orders lined up. The initial orders were a positive, though not unexpected, sign. The real question, however...
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...development of the jet engine The principles of the jet engine date back to the first century, it was not until August 1939 when an aircraft designed by Dr. Ernst Heinkel, the He-178 became the first aircraft to fly with a jet engine developed by the German engineer Hans von Ohain. At the same time, Ohain was developing his engine, British engineer Frank Whittle was also developing a jet engine independently and without the knowledge of Ohain's work. Whittle stymied by lack of funding and resources, persevered and in May 1941 the Whittle W.1 engine flew in the Gloster E.28/39 (Boyne, 2014, para. 21). American development of the jet engines American research in the jet engine for aircraft use began in the 1930's,...
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...General Electric (GE) competes in many different industries ranging from appliances, aviation, and consumer electronics, to energy, financial services, health care, oil, and wind turbines. These industries are quite diverse, but there are similarities among several of them. In fact, GE’s businesses are grouped in four divisions: GE Capital, GE Energy, GE Technology Infrastructure, and GE Home & Business Solutions. In recent years, more than 50 percent of GE’s annual revenue has come from its financial services businesses. However, GE has reduced its assets in financial services—GE Capital provides approximately one-third of its total earnings. In 2012, much of GE’s growth in revenues came from the manufacture and sale of jet engines for major airliners and from its increasing business in the oil and gas industry. In 2013 (based on 2012 data), GE was ranked the eighth largest corporation in the Fortune 500. Additionally, in 2013 it was ranked eleventh in Fortune magazine’s list of the 50 most admired companies. Thus, GE has been a highly successful company. GE has an impressive history and is one of the few widely diversified firms to achieve such success. GE is a highly influential global corporation. Its CEO, Jeffrey Immelt, was selected by President Obama to chair an advisory group on economic and job creation concerns. However, GE has experienced some “bumps in the road” along the way. This is to be expected because it is difficult to manage a large, widely diversified...
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...Innovating with Ingenuity Chapter 8, Innovating with Ingenuity, shows us how companies around the world have been innovating. It is important to understand what ingenuity really means. It is defined as the quality of being ingeniously inventive, creative, and practical; inventiveness. The chapter starts out with the quote, “When people ask me ‘What is your competitive advantage?’ I say, ‘The quality of our engineers.’” This was stated by Mauricio Botelho, President and CEO of Embraer (A successful Brazilian aircraft manufacturer) from 1995 to 2007. John Engler, president of the National Association of Manufacturers, in 2005 said that the United States is and remains on being the world’s frontrunner in innovation. He emphasizes that other countries are advancing in technology as enthusiastically as we are and that therefore we cannot assume we are safely ahead of the world. Throughout the chapter we are shown how challengers have been investing in innovation by capitalizing in research and development. Some examples included are companies like ZTE, a Chinese telecom equipment maker that spent 12% of its $3 billion 2006 revenue on research and development. In accordance to VentureOne, Venture capitalists invested $1.89 billion in Chinese companies in 2006. In total, from 2005 to 2006 there was a 34% increase in investments in Chinese information technology firms. Governments are also becoming aware of how important innovation is when it comes to modernization. For example...
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... From mid 1990 Boeing had been losing in aircraft order and profit. Airbus booked more order than Boeing in its history in the year 1999 and repeated regularly until 2005. In the first half of 2006, Boeing booked 4 times more aircraft than Airbus. In 2005 Airbus repeatedly delayed in the delivery of its newest model A380, causing embarrassment, customer had also panned Airbus smallest model A350 at the drawing board stage and requiring rework on the model. Boeing two engine long haul 787 Dreamliner, a direct competitor to A380 and A350, had received rave reviews for its technological excellence, backed by firm orders from commercial airlines and aircraft leasing companies. Commercial airlines are the customer of Boeing and Airbus, had collectively losing in the early 2000. Some times the concern people were thinking of Boeing. Did the Boeing learn its lesson and the current good fortunes reflect in the long run. Could they able to ride on Airbus due to their missteps and misfortune? Boeing showing its excellence in design, solid order book position and their efficiency and production increased. The Company is almost synonymous with commercial air travel, due to the worldwide acceptance of its product. One of the distinctive and commercially successful product of Boeing is 747, the four engine aircraft with bubble upper deck. After merger with Mcdonnell Douglas in 1996, Boeing became a broad based aerospace business with which commercial aerospace accounted for 40-60% of...
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...three were widely recognized. I. Introduction A. Attention Getter: A loud roar is heard in the distance as the driver revs his engine. Eight cylinders of Intense power with its five speed transmission. Cars that are meant to be raced and compared to each other. In an adrenaline pumping race of performance. According to Fast Muscle by Gabbard and Gabbard, “The decade began with Ford, GM, and Chrysler in an expanding cubic inch and horsepower war. C. Thesis statement: Although there were many American Muscle cars created in the 60’s only three were widely recognized. D. Credibility statement: 1. I have worked and studied American muscles since I was 11 years old. 2. I have read and have done further research to develop this speech. E. Preview of main points: 1. Today I will discuss the muscles cars of Ford, 2. GM 3. and Chrysler Transition: “Now let us start our engine with Ford in the American muscle race.” II. Body A. Ford motor company 1. History I. Ford motor company was created in June 16, 1903 when some investor decided to sign article of incorporation for Ford motor company. II. The company was founded by Henry Ford Sr. III. Ford had the very first moving assembly line in Michigan 2. The very first car that Ford had was the Model T and rapidly became Very popular. 3. Mustang I. Henry for had innovative for the things he...
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...The Boeing Company, Part II Political The Boeing Company is very involved in the politics of the industry. Therefore, Boeing has a Government Operations office located near Washington D.C., and the office serves the company in three ways. One way is that they work with government officials and organizations to protect and advance the company's interests, competitiveness, and reputation. This is very important because as the world’s largest aircraft manufacturer, Boeing does not want to get surprised by a policy or rule that could hurt the company. In addition, another service is to win government contracts. Recently, Boeing won a contract with the U.S. Navy for an order of 20 P-8A airplanes for $2.5 billion (Smith, 2016). Due the location of the office, Boeing was able to secure this contract, as well as many others over the history of the company. Lastly, Boeing and the government works hard to shape public policy issues that impact the company. The office works with public officials across all levels of government, federal, state and local, to work with the government to be compliant. Boeing’s team also works with various third party organizations such as associations, public policy groups, and international organizations (Boeing, 2009). The effective income tax rates for 2014, 2013, 2012 were 23.7%, 26.4% and 34.0%, respectively. Boeing’s 2014 effective tax rate was lower than 2013 primarily due to tax benefits of $265 million related to tax basis adjustments and $259...
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...This paper will explore the history of the companies, how they are alike and different (particularly their production process), how they approach the aircraft marketplace, where their rivalry will likely head and the most probable outcome of their ongoing competition. It will also give a brief history and overview of the World Trade Organization (WTO) 2012 ruling over the receipt of governmental subsidies both companies received to enhance their competitive positions. Background and History The Boeing Company, was founded in 1916 by William Edward Boeing and following its merger with McDonnell Douglas Corporation in 1997, became the only U.S. manufacturer of large civil aircrafts (those with 100+ seats). The Boeing Company is the world’s largest aerospace company and also the...
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... History and background of Boeing: William Boeing, the founder of The Boeing Company, was born in October 1, 1881, in Detroit, Michigan. He was 22 years old when the Wright Brothers made their very first official flight in 1903. William Boeing was very impressed with the Wright brother’s achievement. In 1915, William Boeing moved to California to take flying lessons with his friend Westervelt from the nation’s only aviation school. After doing more research they decided to design a new, innovative and more practical plane. They called their very first plane the “B&W”. In two years the company grew to several hundred employees. When World War I started, the company focused more on the fighter planes. They started the production of the B-17, the XPBB-1 a long-range patrol bomber, and the B-29 bomber that had the ability to fly both day and night. By the 1950’s former president of the company, William Allen, decided that The Boeing Company has enough scientists, engineers, experience, and the production facilities to revolutionize the airplane industry. Objective of the changes was having more competitive advantage in the market. After a short research and development stage Boeing was able to use the very first computers in this era to guide the flight of guided missiles. In 1963, Boeing engineers found a rocket-based technology to design a space vehicle that is able to go through the Earth’s upper atmosphere. With this...
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...UB School of management | Singapore Airlines | Audit of Corporate Social Responsibility | | Team Greatbatch | 12/6/2012 | Maria Kristic Chaitanya Pavuluri Srutakirti Das Anthony Ilaqcua Mark Rutecki Contents Introduction 2 Environment 3 Engine Efficiency and Alternative Fuels 3 Operations and Infrastructure 5 Evaluating Environmental Initiatives 6 Harapan Rainforest Initiative 7 Social Activities: Philanthropic 8 Social Activities: Strategic……………………………………………………………………………………………………………………9 Evaluation…………………………………………………………………………………………………………………………………………..9 Economic Sustainability 10 Conclusion 11 Works Cited 12 Appendix 12 Introduction Over its 100 year history, the airline industry has been one of the most dynamic and fastest growing industries in the world. More people than ever are flying as air travel has become more accessible and is one of the safest ways to travel. Since 2002 there has been a 61% increase in safety with just 1 accident for every 2.7 million flights. In 2011 alone, 2.8 billion people flew 3.1 trillion miles on routes out of 3,800 commercial airports. 48 million tons of cargo, worth 5.3 trillion was shipped by air, accounting for approximately one-third of world trade. The industry supports 57 million jobs and 2.2 trillion in economic activity (SIA Safety, Security & Environment Dept., 2012). However, the industry is also one of the most regulated, with many governments being owner/operators...
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...share a sense of joy through that experience. In line with these basic principles, since its establishment in 1948, Honda has remained on the leading edge by creating new value and providing products of the highest quality at a reasonable price, for worldwide customer satisfaction. In addition, the Company has conducted its activities with a commitment to protecting the environment and enhancing safety in a mobile society. The Company has grown to become the world's largest motorcycle manufacturer and one of the leading automakers. With a global network of 474 subsidiaries and affiliates accounted for under the equity method, Honda develops, manufactures and markets a wide variety of products, ranging from small general-purpose engines and scooters to specialty sports cars, to earn the Company an outstanding reputation from customers worldwide. Source: world.honda.com Background of Honda Motors: Honda was founded in the late 1940s as Japan struggled to rebuild following the Second World War Company founder Soichiro Honda first began manufacturing piston rings before turning his attention to inexpensive motorcycles. Mr. Honda always had...
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...especially during the reduction in direct government support,Embraer’s strategy has been to focus its R&D funds on key technologies that it caneffectively produce in house. It has outsourced the production of components that other companies can manufacture more efficiently.Embraer has focused its R&D on the development, systems engineering and integrationof the more than 28,000 parts and components that make up an aircraft. The company has alsoretained the development and production of the plane’s fuselage, arguably the mosttechnically complex part of an airplane. To aid Embraer’s in-house technologicaldevelopment, the company invited international leaders in the field of aeronautics to become minority shareholders.To offset the risk of developing and producing some of the most costly andtechnologically challenging components, Embraer has also formed...
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...CEO James McNerney. Boeing is organized into five primary divisions: Boeing Commercial Airplanes (BCA); Boeing Defense, Space & Security (BDS); Engineering, Operations & Technology; Boeing Capital; and Boeing Shared Services Group. In 2013, Boeing recorded $86.623 billion in sales, ranked 30th on the Fortune magazine "Fortune 500" list (2013), ranked 95th on the "Fortune Global 500" list (2013), and ranked 26th on the "World's Most Admired Companies" list (2013). The success of this aviation company began when the founder of Boeing, William E.Boeing, bought a shipyard in Seattle on the Duwamish River, which later became his first airplane factory. Boeing, a graduate from Yale University incorporated Boeing on July 15. 1916 as ‘Pacific Aero Products Co.’ which later transformed the company into a world’s largest aircraft manufacturer throughout the aviation history. Between World War I and II, Boeing grew to be one of the largest aircraft by supplying the military with training and fighting planes, pioneering airmail planes and routes, and developing early passenger planes. During World War II, Boeing was ‘one of the country’s leading defense and space contractors’. The B-17 “Flying Fortress” and B-29 ‘Super Fortress’ bombers were an essential military force, and the B-52,...
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...agreement. This agreement was a symbol of the common goal shared by both automobile giants – to create one of the top automobile groups in the world. Under their agreement, Volkswagen acquired a 19.9 percent stake in the Japanese carmaker. Suzuki sold its shares to Volkswagen for a staggering 223 billion Yen. Almost half of this money was spent by Suzuki to buy a 1.49 percent stake in Volkswagen. At that point of time, Toyota was the world’s leading manufacturer of automobiles and Volkswagen had been struggling to get to the top for quite some time. Volkswagen's Chairman Martin Winterkorn said at a press conference in Tokyo – “We want to be the world's No.1 automaker by 2018 and Suzuki's cooperation will accelerate the achievement of our goal". Suzuki’s latent ambition was to become the prime automaker in Japan. It intended to rely on Volkswagen to develop eco-friendly hi-tech vehicles like electric cars and gasoline electric hybrids – an area in which it was lacking technical know-how. Suzuki had also envisaged designing & developing diesel engines in partnership with Volkswagen. They agreed to share technologies and cooperate with each other in a number of critical areas. VW agreed to provide its larger-vehicle technologies to Suzuki and in turn the latter agreed to provide VW access to its small-displacement motors. While the future partnership goals generated curiosity among industry observers, both the auto manufacturers botched to arrive at an agreement on any of their...
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...Aman 077 Company Profile Honda Motor Company, Ltd. is a Japanese public multinational corporation primarily known as a manufacturer of automobiles and motorcycles Honda has been the world's largest motorcycle manufacturer since 1959,as well as the world's largest manufacturer of internal combustion engines measured by volume, producing more than 14 million internal combustion engines each year Honda surpassed Nissan in 2001 to become the second-largest Japanese automobile manufacturer. As of August 2008[update], Honda surpassed Chrysler as the fourth largest automobile manufacturer in the United StatesHonda was the eighth largest automobile manufacturer in the world behind General Motors, Volkswagen Group, Toyota, Hyundai Motor Group, Ford, Nissan, and PSA in 2011. Honda was the first Japanese automobile manufacturer to release a dedicated luxury brand, Acura, in 1986. Aside from their core automobile and motorcycle businesses, Honda also manufactures garden equipment, marine engines, personal watercraft and power generators, amongst others. Since 1986, Honda has been involved with artificial intelligence/robotics research and released their ASIMO robot in 2000. They have also ventured into aerospace with the establishment of GE Honda Aero Engines in 2004 and the Honda HA-420 Honda Jet, scheduled to be released in 2012. Honda invests about 5% of its revenues in research and development. History From a young age, Honda's founder, Soichiro Honda (17 November 1906 – 5 August...
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