Devry BUSN 319 Entire Course-Latest 2015 August

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Question
discussions week 1

Strategic Marketing Process? (graded)
How do the goals set for the marketing program in the planning phase relate to the evaluation phase of the strategic marketing process? What would you do with the results of the evaluation if: a) you exceeded your goals? b) you fell short of your goals?

Environmental Scanning (graded)
Environmental scanning is critical to acquire information on events occurring outside of the organization. For example, in 2009, the U.S. economy faltered and the unemployment rate rose. As a result, dollar (type) stores flourished. The poor economic trend actually became a huge opportunity for an entire retail segment. Select one of the five environmental forces (social, economic, technological, competitive, and regulatory), discuss an actual trend that fits into that particular environmental force, and provide an accompanying marketing opportunity

week 2 Consumer Behavior (graded)
The purchase decision process can vary greatly in terms of the time required from the moment a need is perceived until the actual purchaseevent. Provide an example of an item that may require a long time, and another that may progress relatively quickly through the purchase decision process. What may be some common characteristics among items that have a longer time frame?

Understanding the Market (graded)
Visit the U.S. Census website. What information can you find on this site that will help you to estimate size of market for your