AUL_KASLIK – MBA

Helen Deresky International Management

CHAPTERS 6,7,8,9,10& 11

Ali Sulaiman
71859876 aassbk@gmail.com

AUL_KASLIK – MBA

Helen Deresky International Management

Formulating Strategy ng Outline
Opening Profile: Global Companies Take Advantage

Global Integrative Strategies Using E-Business for global Expansion E-Global or E-Local Entry Strategy
Alternatives

Reactive Responses

Exporting; Licensing; Franchising; Contract
Manufacturing; Of/shoring; Service Sector
Outsourcing; Turnkey Operations; Management
Contracts; International Joint Ventures; Fully-Owned
Subsidiaries; e-Business

Proactive Reasons Management Focus: Mexico's Cemex
Reverses Course to

Comparative Management in Focus: Strategic Planning for the EU Market Strategic Choice

of Opportunities in South Africa Reasons for Going
International

Respond to Global Downturn Strategic Formulation
Process
Steps in Developing International and Global Strategies
Mission and Objectives Environmental Assessment
Institutional Effects on International Competition
Sources of Environmental Information Internal Analysis
Competitive Analysis
Strategic Decision-Making Models Global and
International Strategic Alternatives
Approaches to World Markets
Global Strategy
Regionalization/localization

Ali Sulaiman
71859876 aassbk@gmail.com

Timing Entry and Scheduling Expansions The
Influence of Culture on Strategic Choices
Conclusion
Summary of Key Points Discussion Questions Application ic Exercises Experiential Exercise Internet Resources
Case Study: YouTube LLC: Going Global by Acting Local

AUL_KASLIK – MBA

Helen Deresky International Management

OBJECTIVES
1. To understand why companies engage in international business.
2. To learn the steps in global strategic planning and the models available to direct the analysis and decisionmaking