Module 4 Discussion Questions
Answer each of the following question with a substantive response. A substantive response is one that: 1) is a minimum of 125 words, 2) is a thoughtful and thorough response to all aspects of the question, 3) accurately applies information from the course material, and 4) utilizes appropriate grammar. You will be graded based upon length and grammar, your insight into the issue addressed, and demonstration of knowledge of the course material as found in the book and elsewhere. Please check the formatting before submitting your response.

1. Read the following scenario: Is there an ethical issue here? How should she act in this situation? How can she convince the marketers? Be sure to explicitly apply the rules of ethical decision-making in determining your answer.

“A marketing team presents a children's cereal brand manager with a ‘Less Sugar’ ad campaign for three of her brands. Large print and dynamic type on the package exclaiming ‘75% LESS SUGAR’ will catch the parent’s eye and increase sales. Concerned about their children’s weight gain, parents will purchase the cereal. The carbohydrate content of the less sugar product, however, is the same as high sugar version, at best only10 fewer calories per bowl, so it offers no weight loss advantage. The brand manager’s immediate reaction is ‘This marketing campaign is unethical.’” (Hamilton, J.A., 2009).

2. Watch the video on the 2003 Columbia Space Shuttle disaster on the textbook website: http://www.mhhe.com/business/management/videos/NBC/Flash/NBC_Columbia_Space_Shuttle_Disaster.html . [You may also wish to research the 2003 Columbia disaster and the 1986 Challenger disaster for a complete picture]. Then, answer the following question using the terminology and concepts from the course: What seems to be the major decision-making problem(s) facing NASA? What types of