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Table of Contents

PART I: DESCRIBE TWO PUBLICLY TRADED BUSINESS RIVALS…………………..3

Question 1…………………...……………………………………………………………3

PART II: OPPORTUNITY……………………………………………………………………..4

Question 1…………………………………………………………………………….…..4

Question 2………………………………………………………………………………...5

PART III: INDUSTRY ANALYSIS……………………………………………………………6

Question 1………………………………………………………………………………..6

Question 2………………………………………………………………………………..9

Question 3………………………………………………………………………………..9

Question 4……………………………………………………………………………….11

PART IV: STRENGTH ASSESSMENT……………………………………………………..12

Citations…………………………………………………………………………………………13

PART I: DESCRIBE TWO PUBLICLY TRADED BUSINESS RIVALS

1. What two publicly traded business rivals is this paper about? Give their Corporate addresses. Describe the businesses in which they compete against each other. What industry are these businesses competing in?

Nike Inc. and Adidas AG are the two largest and arguably well known sportswear companies in the world. Both companies compete against one another in the numerous industries including the athletic footwear industry. Nike Inc. is in itself the world’s largest athletic footwear supplier, holding an astonishing 50% of a 20 billion dollar global industry (S&P, 2010) and 40% of the US market (IBIS, 2010). Nike powers its massive lead on the market with innovative technology and product creation often bringing all new ideas and offerings to the market before any other. Nike Inc. describes their principle business activity as “the design, development and worldwide marketing of high quality footwear, apparel, equipment, and accessory products” Nike earned 2009 revenues of $19,014,000,000, netting $1,906,700,000 in profits (Nike 10-K, 2010). Nike boasts an extremely lucrative stable of world renowned endorsers. Those endorsers include Tiger Woods, Michael

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