-Major Case Analysis Methodology
A. Non Diversified Company

1. Executive Summary: (5%)

A brief description of the major strategic issue(s) the company is facing, the reasons why the company should resolve this (these) issue(s) and your recommendation. The length should not exceed one page. This is usually written after you have completed your case analysis.

2. The Analysis of present situation: (10%) a. Identify the present mission/vision of the company. If it is not given in the case use company’s web site b. What are the strategic objectives of the company c. What is the present strategic direction of the company? What strategies are being followed? How successful is the company in achieving these objectives d. Do you think that there is alignment between present strategy, structure, and culture? Why/ Why not e. What core competencies does this company possess? Why do you think that these are core competencies? Any distinctive competence?

3. Industry Analysis:.( 25%) a. Analyze the general environment faced by the industry b. What are the strategic groups present in the industry. What are their characteristics. What is the nature of competition within each strategic groups and between the strategic groups c. Using Porter’s five forces model is the industry attractive. Please note that in the main body of the report you should discuss each of these forces giving overall reasons for each force being attractive or not, The detailed analysis in matrix form should be part of your appendix d. What are the major driving forces that may have impact on the industry dynamics e. What are the success factors for the industry. Develop a competitive profile matrix

4. Analysis of the Company (25%) a. Develop EFE matrix for the company b. Analyze each value chain activity of the company. c. Analyze the