Free Essay

Dhr. Economics and Marketing

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Submitted By freek935
Words 446
Pages 2
Opdracht 'Literatuurstudie projectbedrijf’

Literatuurstudie is het startpunt van goed onderzoek. De studie biedt de mogelijkheid tot verbreding en/of verdieping in het desbetreffende onderwerp. De eerste fase is het analyseren en afbakenen van de probleemstelling en de deelvragen. Daarna kun je bepalen welke informatiebronnen relevant zijn om jouw vraag te beantwoorden. Wanneer je relevante bronnen hebt gevonden dan ga je deze doorlezen, bestuderen en analyseren. Teksten die relevant zijn voor het onderzoek ga je verwerken tot een samenvatting, en waar mogelijk gebruik je relevante literatuur en modellen. Het uiteindelijk resultaat van de literatuurstudie is een literatuurrapport.

Als startpunt voor project E1 gaan jullie per persoon een literatuurrapport schrijven m.b.t. een onderwerp/model wat voor jullie project interessant is.

Hoe ga je te werk?
Als groep maken jullie uit de onderstaande lijst een keuze (per persoon 1 onderwerp). Zoek uit wat het specifieke onderwerp/model inhoud en zet dit op papier. Dit onderwerp moet je helemaal uitdiepen. Zet op papier waarom het interessant kan zijn voor het projectbedrijf. Tijdens de literatuurstudie maak je gebruik van relevante literatuur (minimaal 3 verschillende bronnen). Tevens maak je gebruik van het literatuurvoorschrift. Het aanleren van deze manier om met literatuur om te gaan, gaat je heel wat voordeel geven bij het realiseren van je afstudeeropdracht.
Je wordt dus geacht om individueel een rapport op te leveren van 1000 woorden (exclusief inhoudsopgave en literatuurlijst) over het door jou gekozen cq toegewezen onderwerp/model.

UITERLIJK eind week 2 lever je het literatuurrapport in bij je projectbegeleider.

Onderwerpen
Groep 1,7,13,19

1. AAA Triangle 2. Abell’s business definition-model 3. AIDA-model 4. Ashridge-missiemodel 5. Space matrix 6. Bedrijfskolom Groep 2,8,14,20 7. Benchmarking 8. Blue Ocean strategy 9. CAGE Distance Framework 10. Co-creatie 11. Competentiemanagement 12. Co-opetition Groep 3,9,15,21 13. Core marketing systeem 14. Customer relationship management 15. Customer value map 16. Diamond Porter 17. Entry mode decision 18. GE matrix (MaBa-analyse) Groep 4,10,16,22 19. Generieke strategieen van Porter Bibi 20. Global sourcing Luc 21. Groeimodel van Ansoff Buck 22. Innovatie adoptie Riley 23. Kerncompetenties 24. Klantenpiramide Curry Freek Groep 5,11,17,23 25. Marketing kengetallen 26. Multichannel marketing 27. Narver & Slaters markt orientatiemodel 28. OSO-model 29. PMT Abell & Hammond 30. Positionering Groep 6,12,18,24 31. Productlevenscyclus 32. Sales funnel 33. Scenarioplanning 34. SDP-model 35. Segmentering 36. Service Recovery Model Overig 37. Servqual-model 38. SIVA-model 39. Stage gate-model 40. Stakeholder management 41. Unbundling-model 42. Value Chain 43. Value-based management 44. Waardedisciplinemodel van Treacy & Wiersema

De paper moet minimaal antwoord geven op de volgende vragen: Toepasbaarheid model in de strategische analyse

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