...Marketing Plan Situation Analysis OrigAudio; a small company that specialize in audio accessories that make music on the go possible. Unlike other companies their customizable products offer a way for customers to showcase their creativity and style. (Szymczak, 2010) This reputation of product customization works as one of OrigAudio business strengths as it sets their products apart from other audio accessory products. Having this unique selling position is crucial for a brand like OrigAudio, as being apart of a booming personal audio market comes with the threat of fierce competition like Skullcandy, Phillips and Beats who all create similar products. (Luchies, 2014) But already being apart of this booming market also works in OrigAudio’s favour. It makes the opportunity of introducing new products easier as they’ve already penetrated the market and consumers already have their attention. The continual advances of society’s technological environment puts pressure on OrigAudio to align their products and marketing strategies with these changes. Technology has changed the way people consume media and advertising with the main place of consumption being an online or digital source instead of the traditional adds in the paper or magazines. (DeMers, 2013) Also, the explosive growth of technological products like smartphones and tablets comes the need for complementary accessories that are compatible with new technologies. So OrigAudio continually have to innovate their products...
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...Episode starts with Thapki looking at Bihaan's drawing and thinking that in this drawing the boy is Bihaan as he is holding a stick and hitting his brither Dhruv from the back. She questions what does this Peacock feather represent? I will have to ask Bihaan. Bihaan comes in room and Thapki asks lets play a game. Bihaan on seeing Thapki, loses his senses and goes into another world, imaging only Thapki with background song Tum Tak. Thapki says I will say a a word and the first thing comes into your mind on hearing that word, you will tell that. Bihaan says what is this game? This is so kiddish, lets play a grown up game. Thapki says that through this game I will know what is in your heart. Bihaan replies, is that so? You will know everything about what is inside my heart? Gajaab! Thapki says 'bada'l, Bihaan replies 'barish'. 'Train'.. He says "Chuk chuk gadi' She says, 'Peacock feather'. He replies, 'Bhagwan'. Bihaan gets a phone and leaves the room saying we will continue this game after the break. Thapki realises that Bihaan calls Bhagwan to Maa. She joins the dots and concludes that it was Vasu who had stopped my marriage with Dhruv as she has stated before also that she hates people who stammer. Sharadha says why was Thapki lying? She sees Bihaan..and says the biggest fool is Bihaan who is believing her. I will expose Thapki infront of everyone. Daadi Maa is reading a paat. She says that all the solutions to problems are in this paat. Thapki asks that what if the truth...
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...The Ontario Minor Hockey Association is proud to announce the grand prize winner and finalists of the inaugural “I Love to Play Hockey” Essay Contest presented by Respect in Sport. The contest was designed to engage players in an educational manner while encouraging them to express their ideas and thoughts on why they truly love to play hockey. Over 210 essays were submitted and the Ontario Minor Hockey Association in partnership with Respect in Sport want to thank everyone for their participation. Based on the quality, creativity and passion demonstrated in their submission, five finalists were selected with one of them emerging as our grand prize winner. Dhruv Patel of the Minor Oaks Hockey Association is this year’s winner who wrote about...
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...000 in income. The funding comes from corporate underwriting, on-site advertising (in the form of a Google sponsor bar), grants and individual donations. Approximately 90% of these funds are used directly for program expenses. The remaining 10% is split evenly between membership, fundraising and other administrative expenses. Major benefits include freeing up space in landfills and cutting down on the need to manufacture new goods. Thousands of such groups dedicated to connecting people who want to give away something to people with a need are forming worldwide. Currently no such group exists in India. So this might be one viable option for reducing the stress of our environment in the near future. What do you think? Dhruv Chaudhary M.tech 1st year, CESE, IIT Bombay...
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...MKT 305-1203A-05 Marketing and the Virtual Marketplace Marketing Strategies Phase 3 Individual Project MKT 305-1203A-05 Professor Trisha Brauer Colorado Technical University online Arthur Edwards 07/30/12 Introduction The marketing plan is a formal guide that organizations use for the purpose identifying customers in the both the consumer market and business market who have a need for their products and services. The marketing plan employs a marketing mix that is congenial and current with the needs of the aforementioned markets groups. (Dhruv Grewal, 2012) In this paper, I will choose two top products of a firm to match the needs of a targeted market using the STP market strategy. STP is an acronym for segmentation, targeting and positioning which is a proven market strategy commonly utilized to improve the sales of a firm’s products or services. However, please note that the pericope of this paper will focus primarily on the positioning concept of the aforementioned STP marketing strategy. Top Two Products Nest-Collective was founded in 2007 as a business profiled as a member of the food and beverage industry. The primary mission of this company is to provide the best baby and toddler food on the market. The company plans to achieve this aforementioned goal and objective by providing organic processed food instead of chemical processed food that is prepared and available in the market. Nest-Collective has partnered...
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...------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- MZUMBE UNIVERSITY ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- ------------------------------------------------- SCHOOL OF BUSINESS ------------------------------------------------- COURSE: MBA- COPORATE MANAGEMENT ------------------------------------------------- SUBJECT: MARKETING MANAGEMENT ------------------------------------------------- CODE: BUS 5011 ------------------------------------------------- NATURE OF WORK: TERM PAPER ------------------------------------------------- INSTRUCTOR NAME: KITILA S.D ------------------------------------------------- DATE OF SUBMISSION: 28TH DECEMBER 2012 ------------------------------------------------- ------------------------------------------------- FULL NAME LYATUU, Emmanuel D. ------------------------------------------------- REG. NUMBER MBA/CM/MZC/ 40/T.12 A Customer is a party that receives or consumes products (goods or services) and has the ability to choose between different products and suppliers and the customer pay in exchange with money, service or goods. (http://www.businessdictionary.com). A business (also known...
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...get ready for work. This particular morning I throw on my teal blouse that is made in Vietnam and my black jeggings made in Pakistan. I head to work in my Nissan Maxima. I am working so hard that I do not even notice it’s time for school. I clock out and rush to school. Once I am in class, I sit down ready to learn with my classmates, twenty to thirty percent who hold non-U.S. passports. Globalization is a process of interaction and integration among the people, companies, and governments of different nations, a process driven by international trade and investment and aided by information technology. Changes in technology, especially communications technology have been the driving force for growth in global markets for decades. Grewal, Dhruv., and Levy, Michael. (3e). Marketing. Boston. Technologies such as the telegraph, radio, television, computer, and Internet can do amazing things such as connect many parts all over the world. Technology and globalization together is how we get many of the resources we need. Marketing Management Organizing marketing across different parts of the world is not exactly a piece of cake. The process of global marketing would not be able to function in a complex organization without the necessary attention to planning and controlling. A marketing MIS supports managerial activities in product development, distribution, pricing decisions, promotional effectiveness, and sales forecasting. Reynolds, G.W., and Stair, R.M. (2012). Fundamentals of...
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...How to handle placement rejection? When your peers have made the cut and you are left behind in a placement interview, it could cause disappointment. But that's never the end of the road — there will be more companies to choose from. Rica Bhattacharyya suggests ways to deal with rejection during placement interviews. Read to know more: Know That it Happens to Everyone Don't use the job interview as a measure of your professional competence. "The decision to not hire you was based on the company's criteria and needs which may or may not have anything to do with how you performed at the interview," says Dhruv K Desai, head of human resources and leadership academy at Angel Broking. Believe There's More to Come Rejection by one company does not mean all doors are shut. "Remember there are many companies that participate and you will have several opportunities," says Abhishek Kumar, assistant professor at BIM, Trichy. Agrees Desai: "It's easy to blame yourself and focus on your imperfections when faced with a job rejection." Focus on what you're really good at. Find your Match There will always be a set of companies that need your skill set and you need to find that. "You need find a job to match your strengths and competencies; because once you find it your liking for that job is going to better than one you were rejected for," says Sudhir Dhar, associate director, head - HR and administration at Motilal Oswal Financial Services. Formulate a Strategy Discuss your career...
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...Patel Dhruv A Carey Hix ENG-0300 22 April 2014 Argumentative Essay: Legalization of Marijuana In most countries, possession and use of marijuana is considered illegal. In fact, it can be noted that for many years, marijuana has been considered to an illegal drug in most countries. Today, some countries have legalized marijuana while other countries have not. In particular, small quantities of marijuana have been allowed in regions such as Europe, North America and South America. Moreover, in the United States, some states such as Washington and Colorado have also legalized the possession and usage of marijuana for medical purposes. On the other hand, various penalties are imposed for use or possession of marijuana in most countries. The penalties generally range from simple to severe punishments. Possession of small quantities of marijuana is not punished the same way as possession of large quantities. In this argumentative essay, I seek to argue the reasons why marijuana should be legalized, and why it should not. Primarily, marijuana should be legalized since it is used for medication, and its legalization means better and higher quality health standards. For example, Sativex is a recent drug that has been discovered to cure Multiple Sclerosis (Kmietowicz 89). The drug has been used in the United Kingdom to treat MS patients, and it has been found to work effectively. Therefore, banning of marijuana would be a disadvantage to people who suffer from diseases that use marijuana...
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...Marketing Management Group Project: Chick-fil-A Market Segments BUSI 520 – Strategic Marketing Management Trina Tindal Allen Liberty University . Market Segments Kotler and Keller define market segments as “a group of customers who share a similar set of needs and wants. They also identify the major segmentation variables as geographic, demographic, psychographic and behavioral segmentation” (Kotler & Keller, 2012, p. 214) There is a real need for market segmentation because different customers have different needs, and it is rarely possible to satisfy all customers by treating them alike. When you target a market, you are basically recognizing the fact that customers are different and have different needs. A respectable market segmentation will result in segment members that are as similar as possible within the segment, and as different as possible between segments. Variables to Segment Target Markets Geographic Segments Examples of geographic variables are regions, which include continent, country state and even neighborhoods; next there is size of metropolitan area segmented by population; then there is the density of the population, meaning is the target urban, suburban or rural; lastly, climate could be another segment. Demographic Segments Some demographic segmentation variables include: age, gender, generation, family size, income, occupation, education, ethnicity, and religion to name a few. Jayson DeMers, a Forbes Magazine contributor...
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...A. EXECUTIVE SUMMARY Page 2 B. INTRODUCTION a. COUNTRY OVERVIEW Page 3 b. INDUSTRY ANALYSIS Page 4 C. SITUATION ANALYSIS c. COMPANY ANALYSIS Page 5 d. MACRO ENVIRONMENT ANALYSIS Page 6 e. COMPETITIOR & INDUSTRY ANALYSIS Page 10 f. CUSTOMER ENVIRONMENT Page 15 D. STRATEGY FORMULATION g. THREATS OPPORTUNITY WEAKNESS STRENGTH ANALYSIS (TOWS) Page 17 h. PROBLEM STATEMENTS & POTENTIAL CHALLENGES FACED Page 18 E. INTERNATION ENTRY SELECTION Page 19 F. OVERACHING STRATEGY SELECTION Page 20 G. MARKETING MIX PROGRAMME DEVELOPMENT Page 23 i. PRODUCT j. PRICE k. PLACE l. PROMOTION H. IMPLEMENTATION & CONTROL m. RECOMMENDATIONS & CONCLUSION Page 27 References & Appendix Page 28 A. EXECUTIVE SUMMARY Any business which sets its eye on the Indian market understood the fact that selling its product in such a big country is not easy. China, India, Brazil, these emerging marketing are constantly being target as business people alike know that these market are extremely attractive. The fact that wine growth rate was at 20% annually, India in its own way became an attractive market for Wine producers and exporters. Opportunity thrives throughout urban cities of India, Mumbai, New Delhi and Banglore. However, risk such as government protectionism regime of alcohol...
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...QSR Brands (M) Holdings Sdn Bhd (formerly known as Triple Platform Sdn Bhd) acquired the businesses of KFC Holdings (Malaysia) Bhd and its parent, QSR Brands Bhd, effective 21 January 2013. QSR Brands (M) Holdings Sdn Bhd dominates Malaysia’s rapidly expanding retail food industry. Headquartered in Kuala Lumpur, Malaysia, the company operates the following. * Over 260 Pizza Hut restaurants in Malaysia and Singapore * Over 680 Kentucky Fried Chicken (KFC) restaurants in Malaysia, Singapore, Brunei, Cambodia and India * Over 20 RasaMas restaurants in Malaysia and Brunei * Over 80 Kedai Ayamas stores in Malaysia and Brunei * In addition, to support our core activities, we are extensively involved in poultry production and processing, as well as a host of ancillary business such as baking and sauce production. This makes us Malaysia’s first and only fully-integrated food operator. * We pride ourselves on delivering quality products and exceptional service, and we are dedicated to maintaining and enhancing the caliber of all our brands. QSR Brands (M) Holdings Sdn Bhd and its subsidiaries guarantee full halalcompliance to customers in all of the group’s markets. Every aspect of the food manufacturing process follows strict controls and accepts only certificates recognized by the Department of Islamic Development Malaysia (JAKIM) and strictly adheres to MS1500:2009. * With more than 30,000 staff in Malaysia, Singapore, Brunei, Cambodia and India, the company...
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...According to the Economic Times “Segmentation allows a seller to closely tailor his product to the needs, desires, uses and paying ability of customers. It allows sellers to concentrate on their resources, money, time and effort on a profitable market, which will grow in numbers, usage and value.” The Coca Cola Company, one of the global leading brands, targets all markets using a mass marketing technique which falls under the category of undifferentiated marketing. Whilst there may be no single way to segment any market, firms need to consider various segmentation variables in order to gain a better perspective of the market structure and thus the best way to corner the market. Coca Cola segments its products and targets its customers in the following ways; Geographical :- International – The company uses Cane sugar in countries such as Mexico and the Caribbean and High Fructose Corn syrup in the USA. By using cheaper raw materials which are more readily available in certain international markets they are able to maintain a standard product with an affordable price. However this may have an effect on product taste. Climatic – Different products for various climates – Coca-Cola sells more in hotter regions where the demand may be higher as persons seek cold refreshing drinks more. In many tea centric countries such as Britain and The Middle East tea beverages like Honest Tea and Fuze Tea are sold. Local – Certain products are not available in all countries (eg....
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...The main issues plaguing Billabong stem from the overarching failure to maintain a close relationship to its marketing environment, which consequently affected every aspect of the firm. Billabong lost focus on how the key players (i.e. the customers, competitors and corporate partners) can warrant a change in the marketing strategy, and failed to conform to the ever powerful customer consumer. Now, Billabong is searching for a way to “reinvent itself” in order to revive sales by staying true to its core brand, since their recent failure “maintain coolness and be cutting edge” has taken a toll on their bottom line. In Billabong’s past they were committed to their core, which focused on what surfers needed and wanted as far as clothing in order to better perform in their sport. Billabong began to move further from its core when the popularity for the “cut and stitched” board shorts for surfers gained popularity and then spread overseas, as well through other sports such as skateboarding and snowboarding. When Billabong began to create other cooperate alliances through acquisitions of companies like Tigerlilly which specializes in swimwear and VonZipper which specializes in eyewear, their focus drifted further way from their surfer customer. The one problem that if solved, could potentially rein in the results that Billabong desires, would be to reconnect to what the consumer values and wants through designing a new marketing strategy. Designing a marketing strategy is consists...
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...Home, away from home! By Dhruv Thakkar Hello friends, as I write my first article, my heart feels the nervousness, my mind feels the anxiety, my fingers shiver a bit, but still I am sure that line by line I will get confident just as I feel confident here in America after the initial nervous days! Hollywood, NBA, Fast Food, and the Skyscrapers are the first few things which a young foreign mind imagines when it thinks of America! The excitement starts and increases when we land here and see the star spangled banner standing tall and spreading the message of FREEDOM, LIBERTY, EQUALITY and JUSTICE. Having such a great history, America also has a rich culture. Given the unique immigrant roots of the country, America adapts the good things of all cultures within its borders making it easy for the foreigners to adapt in the country. The biggest challenge a foreigner faces is adapting to the American English. But the friendliness of American people in communicating with everyone makes it easier to adapt the language. The next big thing is FOOD. You miss the food of your home country and you try to adapt to the American staple food. But, wait! What is the regular food of American people! If you like to eat Pizzas and Sandwiches then you can proudly claim that you have adapted the staple diet of this “Fast Food Nation”. It has just been few days, still this country has taught me a lot. I got a chance to see myself. I never knew I can adapt so well. Although it is very early...
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