...Below is a free essay on "Boost Juice Case Study" from Anti Essays, your source for free research papers, essays, and term paper examples. Today, people focus more on their health, choose their foods very carefully because they have seen that people has cancer, heart disease, and diabetes more than before. Boost was understood what its customers’ needs, and bring the best services to customers. So it was successful by produce the healthy drink. Boost’s products are different with its competitors and focus on macro-environmental to make its business successful. Boost, the juice company was created in 2000 with the first store in South Australia. In 2003/04, their capital growth 257% and a turnover is nearly $20 million. In 2007, they have more than 180 stores in Australia and around the world. They are making different healthy product such as low-fat, super, skinny, lite, sporty smoothies, crushes, juices and snacks (Kotler et al. 2009). There are four major elements of marketing strategy: market segmentation and targeting, differentiation and positioning. These elements mean that companies have to select customers to serve, and create value for them (Armstrong et al. 2012). In this case, Boost Juice has defined market segments; it means divide the group of customers to serve such as aged, lifestyle, etc...After defined market segmentation, it will select one of these segments to enter. That is why their products have many types and different size as small, medium and...
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...ESSAY WRITING A MODEL ESSAY TOPIC Good health is the right of all Australians. How does the state of Aboriginal health care relate to that of non-Indigenous Australians? Why is this so and how can this situation be addressed so that there is parity across all segments of Australian society? Discuss. “Good health is not just the physical wellbeing of an individual, but the social, emotional, and cultural wellbeing of the whole community in which each individual is able to achieve their full potential as a human being thereby bringing about the total wellbeing of their community”. (Anderson, 2000, para. 6) If we take Anderson's view as the definition of good health, then the fact that an Indigenous baby raised in an Aboriginal community can expect to live 20 years less than other babies strongly indicates that the relative health status of Australia's Indigenous population is indeed much poorer than that of the rest of the Australian population (Merston, 1999, p.32). This is largely due to inadequate living conditions, lifestyle, lack of education and employment, and historical conditions. To improve the health status of Australia's Indigenous population, the government not only needs to allocate more funds to health services and the improvement of overall living conditions, but also to investigate ways in which health services can be offered to better reflect the cultural needs of this group. Indigenous Australians suffer a higher amount of illness and die at a...
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...represents a major health and economic burden costing Australia around $58 billion in 2008 (Australian Bureau of Statistics, 2010). When assessing this issue from a public health perceptive, it is important to consider how obesity can affect the children in our society and the health complications obesity can lead to. The aim of this essay is to discuss the impact of obesity in children aged 6-17, in regards to its rising prevalence patterns, health risk behaviours and social determines. Health promotion and educational campaigns along...
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...consultations. But, we are still struggling with numbers. There are not enough doctors and other para medical staffs to meet the growing number of patients. One way of dealing such problem is to educate the patients so that they can self mange their disease or conditions. It can only happen when they have knowledge about the disease they are suffering from.. In this essay, the client or the subject of study is a person suffering from type II diabetes. So what is diabetes education? It is all about assisting the client, their family and their care takers to gain knowledge about the disease, and empower them with skills and motivation power that will help in self management of the disease. This provides them with certain knowledge of what to do, when to do, how to do, and when to seek the help of a professional health practioner? The next question in this field which emerge is who can be an educator? Those persons who are recognized by the medical council of the respective countries are eligible for providing education to the patient. A person must seek diabetes education when he/she being diagnosed with any type of diabetes, need of monitoring blood glucose level at home, difficulty to access the facilities , insulin therapy starting, hospitalization situation comes frequently etc. There are many other...
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...English essay An article written by Emma Rebellato presents the idea that children see too many junk food advertisements. Advertisements play a major role in the promotion of unhealthy foods and children are victims of these advertisements. It is the health department’s responsibility to create limitations for the advertisers and help parents keep their children’s health under control. This essay will look at the manipulation of children by the advertisers, health implications and the role of parents in this issue. In this paragraph, I will attempt to demonstrate the manipulation of the media on young children. I will do this by addressing research by the Responsible Children’s Marketing Initiative compliance report. The Australian Food and Grocery Council say that they did not knowingly target children. However an independent report by the Responsible Children’s Marketing Initiative compliance report show that they acknowledge their products did not satisfy healthy standards. An audit showed that there was in fact adverts that were unhealthy and aimed at children. Further complaints were filed against advertisers who were caught advertising unhealthy. Therefore I think that children are being sucked into these advertisements by the way that advertisers make the food look appealing and very appetising. In this paragraph, I will show that unhealthy advertisements are dangerous and I can prove that because I have two examples. During the peak children’s television LCM’s...
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...The health of Australian children and young adults, in particular obesity, has become a major concern in the past few decades (Allison, Bray, & McElory 2006). Australia has always been viewed as a country full of healthy and attractive people, however in the last two decades there has been an increase in diabetes, cardiovascular disease, and hypertension among adults and children (Gavin, Dowshen, & Izenberg, 2004). These adverse health conditions are more common in Australian obese children, than children of a healthy weight (Troiano, 1995 as cited in Stunkard & Wadden 2002). The World Health Organisation reports that obesity is a global health concern (Lean & Sattar, 2007). In the past decades obesity in children was not always the centre point of health speculation (Allison et al, 2006). In recent times it has become a serious health concern in Australia (Brand-Miller, Foster-Powell, Colagiuri & Barclay, 2007). A study done by Mossberg (1989) shows there has been a dramatic increase in obesity since the 1980’s. In 1980 Australia had eight percent of children classified as obese (as cited in Mcdermott, 2006). The same study done in year 2000 showed obesity had more than doubled to 18.4% in under 18 year olds (Mcdermott, 2006). Gaven et al, (2004) mention that challenges arise for parents to provide a healthy lifestyle for children in modern day society. Maintaining a healthy weight is about balancing food consumption and energy use through physical activity...
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...the world. This essay will focus on the benefits of exercise for both physical and mental health. It is obvious that exercise helps people prevent a variety of diseases such as diabetes, cardiovascular, depression and Parkinson’s. This also raises an argument on whether government should play an important role in promoting physical activity. This essay will clarify that it is reasonable for the state to take responsibilities in order to make sure that social health would be improved in the following years. 1/ Introduction A healthy lifestyle and longer lives are always the target that everyone wants to achieve, specifically; it is obvious that one of the most effective ways to do this is through exercise. Exercise generally means physical activity that makes your body strong and healthy. In addition, exercise also benefits mental health, especially in stressful work conditions which can affect individuals who lead busy lives. Therefore, in my opinion, it will be reasonable for the government (the state) to be responsible for ensuring regular exercise of all citizens. This essay consists of three main parts which will discuss the reasons why physical activity is beneficial to everybody. Firstly, the piece shall discuss the positive effects that exercise brings to our physical health. After that, it will focus on mental health as it is clear that physical activity plays a crucial role in keeping our mind active and productive. Finally, as a result, the essay shall represent...
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...Photocopy) TASK 2: The essay should include 3-5 paragraphs. First one is introduction. Second, third or forth paragraphs should be the BODY- that includes the supporting paragraphs of THEME, and the last paragraph is conclusion. You should not state your sentences or ideas twice. Each body paragraph should comprise unique theme or topic. You may start the body paragraphs with Firstly, Secondly, Thirdly….or First of all, Secondly …if the 'Task 2' essay asks you to discuss on a particular subject or asks if you agree or disagree with the statement. DO NOT SHORTEN THE VERBS OF THE SENTENCES- Use: They have not- or he does not (DON’T write haven't or doesn't or isn't…) You do not need to start the first introductory paragraph with a linking word. You may use 'that' or 'which' in the middle of the introduction paragraph. You may use 'however' or 'although' in the middle of the conclusion paragraph. Of course you should use any conjunction or linking unit in the BODY paragraph. In your 'Task 2 Essay', you should use the following items sometimes for points and bonuses: a. Use LINKING DEVICES/WORDS that are: 'Although, However, Moreover, Furthermore, Besides, On the other hand, Therefore, Thus, In addition, Because of,such as…' b.Utilise Synonyms- e.g. Enormous- vast, barrier- Impediment, generous-benevolent, bolster- boost Use simple words like GOOD, BAD, BIG and NICE once c. Sometimes write sentences in PASSIVE VOICE that will beautify your essay. E.g. ACTIVE--James built...
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... it’s up to consumer to make a decision on what they eat, nevertheless if we’re frequently exposed to food advertisements every time we read a glossy magazine or watch TV then we may be influenced in what we choose, especially when the advertisement is directed toward children . In this essay I will outline some influence towards one’s food choices and the links between media and children obesity and the effects television food commercials have on children’s food preferences. Food choices are influenced by vast quantity of interrelating factors and theory “it is not solely determined on physiological or nutritional” (Shepherd, 1999, p. 807). Other factor that may influence food choices are biological for example hunger, appetite and taste and then there economic and physical this may be prejudiced by the cost of the food and a individuals income the availably of food choice or education or the skill needed to cook the food. Psychological reason may have a effect on the food we eat for example what type of mood we in. when a we are stress we might eat more or less and it could also come down to ones knowledge of food, is it good for you or not (Newman, Food Identity, 2012). In Australia, children under 18 have an average $31.60 to spend each week and they influence more than 70 per cent of their parents' clothes and fast food purchases (Powell & Zuel, 3 September 1993). Being a father of two young boys, I am faced with the...
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...Sleep Deprivation Abstract Sleep is one of our basic needs to survive, however in the modern days sleep deprivation in increasing more and more each day, causing accidents and medical problems for the people and the community. This essay will look at the meaning of sleep and sleep deprivation and the basic perspectives on what motivates sleep and sleep deprivation with the five perspectives; evolutionary, psychodynamic, behaviourist, cognitive and the hierarchy of needs. This essay will also evaluate the best perspective to eliminate sleep deprivation with the cases studies discussing the general hypothesis of sleep and sleep deprivation. Basic Perspectives on Motivation: Evaluating Five Accounts for Sleep and Sleep Deprivation Sleep is one of our basic needs to survive and to function in day to day operations, but not everyone needs the same amount of sleep. Some people can survive on very little sleep, i.e. five hours a night, and some people need a lot of sleep, to the extend that they are sleeping up to 10 to sometimes 15 hours a night (Nature, 2005). According to Wilson (2005) the general rule states that most people need from seven to eight hours of sleep. The deprivation of sleep in our society in continually increasing with the demands in society increasing work loads, the myth that a few hours of sleep is only necessary to function properly and that sleep is sometimes considered as killing time (Nature, 2005). Sometimes sleep deprivation is also caused by other...
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...Evidently, it’s up to consumer to make a decision on what they eat, nevertheless if we’re frequently exposed to food advertisements every time we read a glossy magazine or watch TV then we may be influenced in what we choose, especially when the advertisement is directed toward children . In this essay I will outline some influence towards one’s food choices and the links between media and children obesity and the effects television food commercials have on children’s food preferences. Food choices are influenced by vast quantity of interrelating factors and theory “it is not solely determined on physiological or nutritional” (Shepherd, 1999, p. 807). Other factor that may influence food choices are biological for example hunger, appetite and taste and then there economic and physical this may be prejudiced by the cost of the food and a individuals income the availably of food choice or education or the skill needed to cook the food. Psychological reason may have a effect on the food we eat for example what type of mood we in. when a we are stress we might eat more or less and it could also come down to ones knowledge of food, is it good for you or not (Newman, Food Identity, 2012). In Australia, children under 18 have an average $31.60 to spend each week and they influence more than 70 per...
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...The purpose of this essay is review the strategies that are aimed at either preventing obesity or decreasing the burden of health related issues caused by obesity that currently exists within Australia. Obesity is identified as one of the Australia’s National Health Priority areas. Globally obesity ranks as the fifth leading cause of mortality. Obesity is also a major contributor to the burden of diabetes at 44%, ischaemic heart disease at 23% and around 7 to 41% for certain cancers.1 In this essay I will be focusing on childhood obesity, where it is estimated that in 2010, 43 million children under the age of 5 years will be categorised as being overweight or obese.1 Queensland unfortunately has the highest rate of obesity within Australia at around 18.5% of the population. Of which 19 to 24% of Australian school age children are overweight or obese.2 Whilst researching this issue I came across Bowen Athletics Club who investigated the influence of improving food choices in their canteen had on their members. Many of their strategies incorporated initiatives that had been tabled within the Eat Well Queensland project, which looked at Social Determinants of health, productivity and cooperation from local and state governments and non-government agencies. I will then conclude that based on evidenced sourced that the actions and strategies that the Bowen Athletics Club used seemed sufficient enough in changing attitudes and behaviours of it’s members. Obesity is caused by an...
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...Puride, 2004). Today, it has grown to be a global phenomenon with 34,000 restaurants in over 118 countries (McDonald’s Australia, 2014). Through this expansion, McDonald’s has faced the challenge of transferring a symbol of American culture to places where there are significant national, cultural and religious differences. This essay will analyse some management issues that McDonald’s has experienced. Firstly, the strategic debate regarding global integration versus national responsiveness will be examined. Associated with this issue, is the matter of diversity across different regions. Finally, the essay will consider McDonald’s corporate image of social responsibility in relation to environmental sustainability and increasing problems of worldwide obesity. McDonald’s as we know it today is a result of Ray Kroc taking the entrepreneurial hamburger ‘stall’ established by the McDonald brothers, and franchising the business with Ted Turner to create an international organisation (McDonald’s Australia, 2014). In the 1950s there was significant domestic growth in the United States of America. International expansion began in the late 1960s and 1970s, initially targeting Canada, the United Kingdom and western European countries of Germany, the Netherlands and Sweden (Stonehouse, et al, 2004). The first restaurant opened in Australia in 1971 (McDonald’s Australia, 2014). In 2001, McDonald’s was one of the top 10 brands and the leading food retailer serving 46 million customers per...
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...HLSC 111 essay 2 (b) Discuss the impact of chronic medical condition on adolescent (12-18 years old) and identify ways of promoting resilience or positive development Essay draft Introduction- 4 sentences. Include one scholarly related articles/ something Body AT LEAST 1 scholar source per paragraph: * Paragraph one- introduces chronic medical illness- 3 examples. Meaning from Mosby’s dictionary or something * Paragraph two- Impacts of chronic conditions on their quality of life * Paragraph three- How chronic conditions affect families, friends and people around you * Paragraph four- Ways in which adolescents can cope with these situations * Paragraph five- external accessible factors that could improve a patient’s resilience Conclusion- about 5 sentences. Introduction Chronic condition is defined as prolonged health conditions that are incurable or otherwise stays with a person for a long time (over 6 months, according to Australia Bureau of Statistics http://www.abs.gov.au/ausstats/abs@.nsf/0/4B4499E66C702262CA2572360002BF7F?opendocument). Living with chronic conditions in adolescent stage can prove to be a difficult time, leading to impacts including psychological and social consequences (Olsson & Toumbourou, 1996). For this reason, the greatest challenge these adolescents faces is building self-resilience to cope with their chronic illnesses. Thus we will discuss the impacts of chronic medical conditions on adolescents and identify ways...
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...Harvard Referencing Harvard is a commonly used method of referencing, which uses the Author-Date system. Which Harvard style? Harvard has been adapted to suit many different publication styles. The style used in this guide follows the standard prescribed by the following manual. This is the official style followed in most Australian Government publications. Snooks & Co. 2002, Style manual for authors, editors and printers, 6th edn, John Wiley & Sons, Milton, Qld. Which style does my faculty or school use? Some Schools require a different style from the one outlined here. Use the citation style required by your Faculty or School. Why reference your sources? It is important to reference the sources you use for essays and reports, so that the reader can follow your arguments and check your sources. It is essential to correctly acknowledge the author when quoting or using other people’s ideas in your work. How do I use Harvard? 1. In-text citations are made like this Paraphrasing and in-text citations Example: The point made by an analytic philosopher (O'Connor 1969, p. 32) is that values cannot be justified in this way. However Kneller (1963b, p. 102) insists that the theorist will inevitably be involved in value claims. Note: Page, chapter or section numbers may be included in the in-text citation if the cited work is long and information helps the reader locate the relevant information. When the authors name is mentioned in-text (e.g. Kneller in the example above)...
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