...When the going gets tough, the tough get going. Economic Downturns are tough times, not only for individuals but for the companies on the whole. While all the functional wings are contemplating a cut in their spending, austerity drives are seen as the ‘need of the hour’, it’s a catch twenty two situation for the marketing wing. These are frightening times for any CMO. Financial markets are in chaos and now the real economy seems to be taking a nosedive. How should you be prepared to react? What's the optimum marketing strategy in a recession. In the following paragraphs we try and gauge into how marketing acts as the one department which identifies recession as an opportunity to gain some more ground at the competitive level. Roger Graham & Kristina Frankenberger ,professors of management at OSU &WOU respectively, studied data from five recessionary periods since 1971, sampling data from more than 3,000 firms that demonstrated a 4-year advertising contribution to found that when adjusting for inflation, advertising expenditures contributed to increased earnings by firms for up to three years. The greatest impact occurs in the year immediately following the recession, and especially for firms offering consumer goods or industrial products, as opposed to firms offering services. MarketSense compared 101 household name brands during the recessionary period 1989-1991. Jell-O, Crisco, Hellman's, Green Giant and Doritos saw sales drop by as much as 26-64%. Jiff peanut butter...
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...PART 1 Company Allocation Ticker symbol | Company | | GICS Sector | GICS Sub Industry | Address of Headquarters | | BEN | Franklin Resources | | Financials | Diversified Financial Services | San Mateo, California | | FCX | Freeport-McMoran Cp & Gld | | Materials | Diversified Metals & Mining | Phoenix, Arizona | | The cost of capital of the aforementioned companies will be discussed in the following questions. The companies will be referred to by their Ticker Symbols henceforth. Question 1 BEN The book value of the company’s liabilities and equity can be deduced from a number of online sources. The US Securities and Exchange Commission (2013) provided the company filings data whereby BEN’s Form 10q, dated 29/07/2013, showed the following (included on page 2 of this report). The book value of long-term debt is $1,252.1 million, and the book value of equity is $10,402.3 million. The schedule of outstanding debt shows that this figure includes $54.5 million of FHLB advances and $1197.6 million of Senior Notes at various effective interest rates. The notes on Stockholders Equity and Non- Redeemable Non-Controlling Interests reveal that Franklin Resources Inc Stockholders Equity totals $9779.8 million whilst the Non- Redeemable Non-Controlling Interests (previously referred to as minority interests) totals $622.5 million. FCX The book value of the company’s liabilities and equity can be deduced from a number of online sources. The US Securities...
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...While driving down the freeway do you ever see a car in front of you that is swerving or speeding up and slowing down? Then you think to yourself, “I don’t want to follow behind or be in the lane right next to them.” So you speed up, and sure enough the driver is using their cell phone. Well, I am sure you have. Cell phone use while driving is not only frustrating for other drivers; it is very dangerous to all drivers who are on the road. When a driver is using a cell phone, it doesn’t matter what kind of person they are, or what their age is, or their gender. Accidents don’t show any sympathy. Driving while using a cell phone is dangerous and there should be laws that prohibit the use of cell phones while driving. These laws should be effective in every state, not just some states. This is a seriously dangerous issue because that driver is putting not only but their life at stake, but the lives of other drivers on the road at stake when cell phones are used. In 2009, 5,474 people were killed in the U.S. that involved distracted driving (dd), of the 5,474 deaths, 995 of them involved reports of a cell phone being a factor, and 24,000 injuries were reported from cell phone related accidents (Cell Phone & Texting While Driving Statistics, 2010). This is a serious problem in our world today in the lifestyle we live, but the problem is solvable. All that needs to happen is for a few laws to be passed to refrain people from using cell phones. It should not be legal in any state to...
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...Your T-Mobile myTouch 4G User guide Before you do anything else, please read this Charge the battery The battery in your phone hasn’t been charged yet. While your phone is charging, it’s important that you do not remove the battery pack. Doing so can damage your phone. Also, please don’t try to take your phone apart. (If you do, it may invalidate your warranty.) Choose a rate plan wisely Your phone can use up a lot of Internet bandwidth really quickly. Before you use your phone, we strongly recommend that you talk to T-Mobile about data rates. If you’re on a standard data plan, the costs could really add up. Switching to a flat-rate plan could be a lot cheaper. Know about privacy laws Some countries have strict laws about how and when you can record phone conversations. For example, you may need to tell the person you’re speaking to before you start recording. It’s a good idea to find out what the laws are where you live before you use your phone’s recording feature. And finally, a few important words from our legal team (LIMITATION OF DAMAGES) To the maximum extent permitted by applicable law, in no event shall HTC or its affiliates be liable to you, any user, or third party for any indirect, special, consequential, incidental or punitive damages of any kind, arising in contract, tort, or otherwise, including, but not limited to, injury, loss of revenue, loss of goodwill, loss of business opportunity, loss of data, and/or loss of profits, regardless of the...
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...CHAPTER III RESEARCH METHODOLOGY This chapter briefly discussed the method utilized in this study together with the procedures employed in the construction of the questionnaire which was the statistical tool in gathering the data needed for the study. Research Design Along with their books and school supplies, many students make their daily trip to school with their trusty mobile phone. These pocket-sized tools can do anything from make a standard phone call to surf the web. The presence of cell phones presents a host of options and challenges for today's students. Mobile phones can be a helpful academic tool, or a hurtful academic disruption depending upon the attitude and use pattern of the student owner. More Convenience * Mobile phones are undeniably convenient. Because of mobile phones, students never have to look for a pay phone or wonder about the location of a friend. These ubiquitous communication tools allow students to reach their peers and their parents instantly. Greater Technology Availability * Picture-taking and Internet surfing are readily available on most cell phones. Students benefit from this technology availability as it allows them to create more polished academic products with less effort than before the ready availability of cell phones. Improved Personal Security * Many parents argue that cell phones keep students safe. A parent is never more than a phone call away when a students is carrying their cell phone. The presence...
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...Telecommunication Systems This paper will describe in general terms the telecommunication system currently in use at a private optometry clinic. The facility is owner operated with six employees and one location that provides a number of services to the public and area optometrist. This includes partnering with an optometry therapist to provide a full array of eye care services for pre and post eye surgery patients. Also included in this paper are short definitions of Rotary and Dual Tone Multifrequency (DTMF), Wide Area Telecommunications Service (WATS), Private Branch eXchange (PBX), and The layers of the International Organization for Standardization-Open Systems Interconnection (ISO-OSI), telecommunication terms as the relate to this business. Gaining permission to view and evaluate the telecommunication systems of a small family owned and operated business when you have been working there less than a week can be a tricky matter. I began by explaining that my interest in the system is purely school related. I continued by letting him know that the conversation and information exchanged could assist in developing a more effective system for the business. This helped but, skepticism and caution were still the overriding view of Doctor Martin business owner and board certified ophthalmologist. Ensuring the privacy of his business records appeared to relax him a bit as did telling him that I did not want any defined information just general. Telling him that I was...
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...Outline Introduction: Introduction about using mobile phones in the present Thesis: Using mobile phones in the present is a popular for all ages and there are many advantages to user. I. Argument or reason to support - Mobile phones is convenient communication tool. - Good feature of mobile phone - Mobile phones no limited about time II. Argument against - Negative healthy effects - The effect on children - Mobile phone and driving - The effect on the social Refutation: Mobile phones are a necessity in daily life. Human must be use in communicate. Conclusion: Using mobile phone is popular in the present and there are important to human as if it’s past of life. Human must used it for communication. From a good feature, human can use many advantages from mobile phone. At present, mobile phones are popular for everyone in our society. Mobile phones are common facilities for all ages. They can be used to communication between two persons or more than two persons everywhere and every time. So, mobile phones are important equipment for people nowadays. And mobile phones have many disadvantages. To have good health and live happily in our society, we should not use mobile phones. The most important advantage of using mobile phones is that mobile phones are convenient communication tools that we can use to communicate with...
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...Thomas J kingsly Student ID: AC150526 Course No. SP180.1.2 – Principles of Public Speaking Lesson No. 6 – Persuasive Speech Outline Dec 28th, 2015 TITLE: WHY BANNING THE USE OF CELL PHONES WHILE DRIVING SHOULD BE MANDATORY NATIONWIDE I. A. General Purpose To convince my audience that cell phone usage while driving should be banned nationwide. B. Specific Purpose To inform the audience of the significant danger of using a cell phone while driving, and convey the importance of “getting the word out” to enact both individual and societal change, nationwide. C. Central idea The use of a cell phone or other mobile device while operating an automobile always results in a distracted driver, which in turn has been seen to cause serious accidents, including many fatalities. These tragedies are entirely preventable, as virtually no phone call or text is so urgent that the driver doesn’t have time to pull over – or have another passenger operate the mobile device. II. Introduction 72% of drivers with cell phones report that they use them to talk or to text while driving. They are aware of the many dangerous situations and also know that it is illegal, but in most cases, discount it. A. Key point #1: Society’s reliance on cell phones. B. Key point #2: What is a distracted driver? C. Key point #3: What does it take to enforce the laws, consistently, from state-to-state? III. Body of the Presentation A. Key Point #1: Cell phones are as common and...
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...Why Banning the Use of Cell Phones While Driving Should be Mandatory Nationwide. Cellular phones have served us in many effective ways. They connect people when they are away and need information. They allow us to stay in touch with family and friends. In essence, they keep us communicating. While they are good, they can cause a lot of problems on our roads. Do you believe that using a cell phone while driving causes a driver to be impaired as a driver who is driving under the influence of alcohol? Well, according to research done by psychologists at the University of Utah, “people are as impaired when they drive and talk on a cell phone as they are when they drive intoxicated at a legal blood alcohol limit 0.08 percent, which is the minimum level of an illegal drunken driver in most U.S. states.” Today, more people are being drunken by their cell phones. This impaired driving, according to the psychologists, is also causing a lot of road users to respond slower in many ways than if they were sober. The drivers, they said, take a longer time to hit the brakes, take a slower time to get back to normal speed after breaking and are more capable of being involved in an accident. Can you see the danger in this type of driving? Can you see what could possible happen to pedestrians or other drivers under this type of driving? If as a people we care about our lives as well as the lives of others, then, law makers would enact laws to ban the use of cell phones while driving...
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...How is Gatsby portrayed as an elusive character? There are many ways in which Gatsby is portrayed as being elusive. One is when he is asked by Nick where about he is from. Gatsby continues to Nick explaining he is from the “mid-west”. However, when he is asked further about where in the mid-west he is from he says “San Francisco”. This adds to his mystery because San Francisco is on the far west coast, this implies and adds to the illusion of his elusiveness because it implies that no one knows where he is really from. I personally feel that this leads people to come up with crazy rumours about him being “cousins with great Kaiser-Wilhelm” or speculating further, this is because he doesn’t talk to many people and never lets out the truth. Furthermore, Gatsby constantly receives phone calls. Phone calls are very elusive because you never know who is on the other end of the line. Usually every phone call is business and usually has to take the phone call alone. When Nick and Gatsby meet for the first time Gatsby receives a phone call and expects it to be nothing, he then asked Nick to leave due to the fact it is business. This adds to the mystery that is Gatsby not only due to the phone calls, but the way he takes them. He is secretive about them and doesn’t want anyone to know. I personally feel this sense of secrecy lets people again make up rumours about what line of work he is in and whether he has “killed a man” before. No one really knows that he is in the bootlegging business...
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...Examine Human Computer Interaction Theories and Principles IT302 |Human Computer Interaction Interaction Framework Four main parts of the Execution/Evaluation Action Cycle framework A framework is how we think about a process. Within the context of this class this framework focuses on how we interact with computers in the scope of the process or project. Since the first business started in our earliest history stakeholders have looked for ways to improve and be more successful. Since the invention of computers people have been looking at ways to have these devices help improve this process. The Execution/Evaluation Action Cycle (EEAC) was presented by Donald Norman in 1988. His concepts explored the nature of how actions can be structured into four basic parts (Heim, 2007, p. 42): Example of how the chosen framework might actually work When starting any large scale project a team of stakeholders typically start off with an end goal. With tools such as Microsoft Project and others each stage of the frame work can be mapped out and help keep the project on task. How it fits each part of the framework One important point is that this framework is a cyclical process that in truth does not have an end point until the stakeholders have reached a point where they are satisfied with the results and can be revisited at a later point. Goal During the goal stage stakeholders can all make sure they are on the right page. Execution When the project reaches the...
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...telemarketing calls at all times of the day. However what many people are not aware of is that business’ that exchange business with each other that are on the Do Not Call Implementation Act, 2003 can actually tell the other business to stop calling them, but that would be bad for business. Even though you put your number on the Do not call list, sometimes telemarketers do not listen and call anyways. There is more ways that they can break the law by just contacting you, if they contact you before 8 AM or after 9PM, and also if the telemarketing firm fails to identify themselves during the phone call. These are just a few examples of some other ways that telemarketers can break the law by contacting you. To file a Complaint by telephone dial 1-888-CALL-FCC (1-888-255-5322) (FCC, 2003) As a homeowner, landline and cellular phone owner all of the public who own these products should be glad this act was implemented. Now our lives can be at ease knowing that those annoying phone calls that interrupt important family time with the kids and wife will no longer be a distraction as long...
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...Gen 200 Research Strategy Paper week 4 Cell service with Sprint network Since the beginning of September I bought a new blackberry phone only to add more headaches to my busy scheduled life I have. I was happy with my old blackberry phone I had then I wanted a new phone since my seven month son finished beating up my old phone with his two new baby teeth. My problem with my new phone began when my husband tried to call me and my calls were going straight to my voice mail last week. I tried to call out with no luck. My blackberry said “service failed." I tried to use the text system and it was taking a long time or even the text system was failing to go through. All this added more headaches and frustrated only because I relied on my cell phone and never bothered to buy a house phone as a backup in case my cell phone ever failed me. I made a service call to Sprint twice last week and so far three times this week. I finally got ahold of a supervisor technical support person that helped me with my phone. It took about forty minutes to fix the problem. We had to change my IBM number to trick the system that is attached to the Sprint network. We trouble shot the phone twice. We did this to confuse the chip on my phone. The gentleman from Sprint was a great help with lots of knowledge regarding the problem I was having with my cell phone. He also mentioned that the area that I live around have a few dead spots that is another reason for my lost calls and failed calls. After...
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...INTRODUCTION This report is an evaluation of a proposal, titled “Mobile Charging Cap”, by an anonymous writer from NTU School of Material Science and Engineering. DESCRIPTION He or she had proposed a solution to a problem faced by users of portable chargers, which is a portable device that is used to charge mobile phones anywhere. The problem is that when portable chargers run out of power themselves, they become useless, and to overcome this, some manufacturers prolonged the lifespan of the portable chargers, but in turn made them bulkier and heavier. The author had proposed an alternative solution, which involves solar panels and a cap, otherwise called a solar cap. As the author described, “This cap is basically an ordinary cap but with an upgrade, where it has solar cell, a solid-state semiconductor devices which produces DC electricity by changing the power of light (Böer, n.d.), that able to charge your electronic device, especially mobile phone just by standing or walking during the day.”(lines 21 to 24) OBJECTIVE The objective of this evaluation report is to justify whether this proposal should be shortlisted for the upcoming technopreneurship competition. I will be looking at the practicality and marketability of the product as the criteria to be evaluated. Practicality of the product refers to if the product is useful to an average consumer such as a student. Marketability of the product refers to the amount potential of the product being sold. EVALUATION The author...
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...Are you so addicted to your cell phone that you cannot do without it? Well you have nothing to worry about. All you have to do is to simply visit freshdeals.co and purchase a road cycling front top saddle bag and install it on your bicycle. After installation, you can easily use your smart phone while riding and you will realize that the road cycling front top saddle bag is quite convenient and helpful. It is quite visible from the diagram above that the saddle bag is worth purchasing as it is convenient. ROCKBROS road cycling front top saddle bag is a bag for different purposes. It can be used to keep the rider’s keys, smart phones and money all safe. It has a large capacity and can contain more than you expect. The rockbros road cycling front top saddle back is suitable for any type of bicycle, it has a double zipper pocket, safe for inside items and convenient to open and close. The saddle bag is suitable for smart phones with 6.5 in and smart phones with a smaller touch screen, it has a magic strap design for quick installation and release, high quality polyester material, wear resistant and comfortable to use. It has a better shape and better protection with EVA and PC material. The saddle bag is rainproof and the zipper is waterproof, the phone touch screen operates as usual through window, the rockbros road cycling front saddle bags is perfect to store sun glasses, cell phones, purse and so on. The road cycling front top saddle bag has reflective side...
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