...North Amen The diaper war:Kimberly-clark versus procter and gamble(condensed) Disposable Diaper Early Evolution 1. 1940s-- J&J introduces disposable diapers in the United States. 2. 1952-Kendall and Parke-Davis enter the market. Focused- traveling parents with infants Uses: with fatening pins and plastic pants/ineffective for both babies and parents dry Result- Slow sales/ high price($.10 for disposable vs $.03 to $.05 for cloth diaper services and $.01 to $.02 for home laundered diapers). 3. 1961- P&G entered disposable diapers indusrty with Introduction of Pampers Pampers: Price $.10 per daiper(Similar price as other firms) 4. 1964-P& G enginners developed technology process which was faster than prior process with minimal process of raw material which cut cost Pamers reintroduce with low price of $.055 per diaper nd national distribution was achieved by 1969. 5. 1960s- Diaper reasearch began at K-C Used feminine napkins to develop product which used fluff pulp in place of tissue. Pulp--- provided better absorbency and competitive cost savings. 6. 1968-- K-C introduced---- Kimbies Kimbies----Parity prices with Pampers(eqal cost to consumers)/ Kc invested it's profit into further development of product which show a high degree of price indiference to consumers 7. Late 1960s--Other companies (scott paper, borden and internation paper-) experimenting with a two -piece disposable diaper systems(Technology developed in Europe) with disposable...
Words: 1955 - Pages: 8
...Diaper Humiliation Holly had worked as a baby-sitter for the neighbourhood parents’ babies, but had never gotten over the wonderful feelings she had while sitting. She thought it was just her maternal instinct kicking in early, as she had started sitting at age ten to earn some spending money, and to ‘teach her some responsibility’ as her father put it. What a joke! She hardly learned responsibility from doing a job she felt she should pay the parents for the pleasure of doing! There was nothing that thrilled her more than preparing bottles, cuddling the children, feeding them, and rocking them to sleep. She felt, from talking to her friends at school, that it was rather unusual to like changing diapers, though. Yes, Holly even enjoyed that, and it didn’t matter if they were wet, messy or both! Well, now it was twenty-six years later. Holly had finished college with a teaching certificate and a specialisation in early childhood education. Some investments she had made had paid off, so she didn’t really have to work, but just like when she was ten, felt so drawn to ‘her’ babies, that it wouldn’t have mattered if the school wanted her to pay them, she would still go to work. When she was in college, though, she had dated some, and the guys she had gravitated toward were all rather submissive. From one of them, she had found out about the Adult Baby scene. Being submissive herself, she decided to (secretly) investigate this fetish the guys had. She decided...
Words: 4077 - Pages: 17
...Introduction: Do you know which kind of diaper is the best one for children? Must of mothers when they have children’s, they do not know which kind of diaper should buy. In experiment was show which diaper is better for children and can absorb more. The purpose of this experiment is help the new mothers or any mother. The process of making this experiment to help mothers involves main steps. Materials: In this experiment used three kinds of diapers: up and up, haggles and pampers. Also, in this experiment used water, bag and some food color. First of all, up and up diapers is soft and thin, also in the bag 36 diapers, it cost $6.99 and each one is cost $0.2. Second of all, haggles is soft and thin, it is more expensive then up and up, the...
Words: 360 - Pages: 2
...Vs Disposable Diapers…..What’s Best? Introduction Diapers have been used by humans throughout history. But, the word diaper did not originally refer to its use. Instead, the term originally referred to a type of cloth with a pattern of small repeated geometric shapes. The first diapers were made of a special type of soft cloth cut in geometric shapes. The method of creating geometric shapes in cloth was called diapering, but it eventually gave the name of the cloth used in making diapers back in 1590s in England. Diaper is used on children who are not yet toilet trained to prevent bed-wetting and to keep babies’ skin clean and dry. While it was originally made of cloth material, several variations and improvements were made on the diaper resulting in the creation of disposable diaper. Unlike cloth diapers which can be washed and reused multiple times, disposable diapers are thrown away after use (Leverich). The boom of the disposable diaper industry suggests that it is more preferred by parents that its cloth counterpart. Parents choose what they think is best for their baby. Hence, while the use of disposable diaper has become a trend, it actually has a number of disadvantages that may want parents to reconsider using cloth diapers. Health and Comfort One of the main reasons of using diapers is to provide comfort for the baby by keeping their skin dry, healthy and free from rashes. Prolong wetness irritates the baby’s skin and cause rashes. Cloth diaper is made from...
Words: 1176 - Pages: 5
...Changing a baby’s diaper is something most will do at least once in life. Many people believe that changing a diaper is a hard thing to do, but really it is fairly easy. In my life, I have changed many diapers so it comes almost as a second nature to me. However, some people have never held a baby, much less changed a diaper. Changing a diaper requires a few easy steps and becomes really easy once you have done it a few times. The first stage of changing a baby’s diaper primarily involves getting everything ready so there is no back and forth while trying to change the baby. You will first need to determine if the baby needs a diaper change. You can do this in a variety of ways, you can smell the baby’s diaper or you can feel the baby’s diaper....
Words: 615 - Pages: 3
...Corporation is a producer and marketer of high quality, valued-price, one-use baby diapers and training pants. Baby diapers are sold under Drypers brand name in the United States and under other brand names internationally. The corporation also manufactures and retails lower-priced disposable diapers under other brand name such as Comfees in the U.S and internationally as well. World’s sixth largest producer of disposable baby diapers is Drypers Corporation and moreover, the third largest marketer of brand name disposable diapers in US. Drypers brand achieved the fourth largest selling diaper brand in US in 1997, and the second largest selling training pants in grocery stores. Competitors Producers of disposable diapers and training pants are generally separated into three groups: 1) premium-priced branded manufacturers, 2) value-priced branded manufacturers, and 3) private label-manufacturers. Kimberly Clark and Procter & Gamble are the two leading premium-priced branded manufacturers with their well-known Huggies and Pampers premium brand respectively. Product quality, product features and benefits, and price are main elements of competition on the basis of which competitors lead their competition in the market. In 1997, branded products represent 88.9% of company net sales in the U.S, sales of private label and other products account for remaining sales. The company’s Drypers premium-brand diapers and training pants account for 52.3% of total company and domestic net sales...
Words: 1614 - Pages: 7
...Top Tips for Wearer of Incontinence Pads for Adults Incontinence pads for adults or simply referred to as adult diapers are recommended for people suffering from conditions such as dementia, mobility impairment, incontinence, and experience frequent loss of bladder or bowel control. Other than people with these conditions, some pregnant women may also require such diapers as the child in the womb may push the bladder leading to immediate discharge. Thus, while such diapers provide protection against leakage and enable one to feel free while going outside, they also require to be used properly to ensure their effectiveness. Effective tips for the wearer of incontinence pads for adults Here are some important tips and methods which one should consider while using an adult diaper: 1....
Words: 634 - Pages: 3
...corporation-financial and," 2011). Their products are distributed in over 150 countries, and Kimberly-Clark has manufacturing facilities in more than 36 of them. Asia, Latin America, and Europe are among the main contributors of revenue aside from North America ("Kimberly-clark corporation-financial and," 2011). The Kimberly-Clark Corporation is in a strong position regarding brand recognition; the company’s existence in diverse markets eliminates the risk and impact of possible economic decline in a single market. Trends/Conditions In the market for baby products today, Huggies brand has the extreme advantage of being a name brand. The brand is one of the most popular in the United States diaper industry and is partially responsible for earning Kimberly-Clark Corporation $4.7 billion strictly from their diaper business ("Kimberly-clark corporation: swot," 2011). Consumers tend to be reluctant...
Words: 1589 - Pages: 7
...China is part of the Confucian Asia cluster with countries such as Japan, South Korea, and Singapore. One of the sociocultural factors that could hinder P&G in their global environment is language. The packaging and labeling of their products or promotional materials need to be properly translated to avoid confusion. Proper translation of promotional material should be done carefully so that the meaning is not lost or distorted (“ExportHelp”, n.d.). In China there are many provinces with different dialects, making translation even more difficult. According to “ExportHelp” (n.d.), “The material culture of a particular market will affect the nature and extent of demand for a product” (para 2). When P&G launched Pampers diapers in China, it...
Words: 514 - Pages: 3
...daily life of a single teenage mother. My experience with my sugar baby was so much fun, but I soon learned that it wouldn't be easy caring for a baby all day long every day. Day one began my journey, when I introduced Lauren Ashley to my friends and family. I fixed her curly brown hair up in a bow, and I put on her a newborn diaper. There were so many styles of diapers to choose from in the store; it was mind-boggling. She had the cutest little ears I had ever seen. It was very heavy carrying Lauren Ashley everywhere all over school, including my books! The only time I needed a babysitter was when I had football games, pep-rallies, cheer practice, and class, so basically all day. I saw right then that daycare would be a necessity. I hired my parents, my grandmother, and my friends to baby sit. Whenever me and the other cheerleaders went to practice, we created a daycare in Mrs. Dennis' classroom. If Lauren Ashley were a real baby, I would pay around $90.00 a week just for her to go to daycare, and that doesn't include any extra food or diapers I would need to send. I also couldn't imagine having to wake up every two hours all night long to feed, change diapers, and rock Lauren Ashley back to sleep. But, I know I would really love my baby, so I would take care of her the proper way. One day when I really have kids, and they are girls, I am going to name them Julia- Love and Lauren Ashley. If I have a boy, I am going to name him Colton Bradley. Hopefully, whomever I marry will think...
Words: 1145 - Pages: 5
...Narrative Essay When I found my wife was pregnant with our first child, I didn’t know if I was more excited than I was nervous. We had not planned on our first child so soon but mistakes can happen. Listening to the babies heart beat every month and finding out that we were expecting our first girl made me that more nervous. My mind raced with many thoughts, was I going to be a good father? How do I change a diaper? What happens if I can’t get the handle on raising a child? I will never forget the day that my wife went into labor with her. She woke me up at 3am with the contractions heavy, she labored at home for 7 more hours before we finally decided it was time to go into the hospital. I started to run around the house like a chicken with my head cut off, did I grab everything that she and that baby were going to need? I don’t know if I am going to handle watching my wife go through that pain, but at the same time I was feeling so excited that I was going to be a dad for the first time to a little girl who was going to need me I was ready to see if she looked like me or she looked like her mother. The emotions were overwhelming as we waited to get into labor and delivery and the time seemed to be going slower. The nurse called us back and got my wife hooked up to all the IV’s and wrapped the belt around her belly to monitor our babies’ heartbeat. My wife labored through the contractions and the time finally came when she was ready to push her out. They threw a gown and...
Words: 849 - Pages: 4
...“BABY GAMES” 2) Never say "Baby": (Materials- baby safety pins or another type of baby object you can place on a string for each woman at the party as well as string or yarn, enough for each woman to wear as a necklace). Have each woman place the necklace with the baby safety pins around her neck when she gets to the party. The rules for this baby shower game are given out at the beginning of the baby shower that whenever someone says the word "baby" during the shower, any woman who calls it out gets a pin from the other woman who stated the word. At the end of the baby shower, the woman with the most pins wins a prize. 42) Pregnant for a Day Co-Ed Game (Materials: Bag of medium balloons, a roll of yarn cut into approx. 20 inch pieces, and a chair for each male participant). Don't tell the object of the game up-front. Make a statement to the women in attendance-- "How many of us women wished that men could be pregnant just for one day?" This statement will leave the men full of suspicion as to what was about to unfold. Hand each man a balloon. For each man that doesn't have on shoes with shoe laces, tie the piece of yarn around each of his slip on shoes to mimic a shoestring. Do not form the bow. Only make a knot to help keep the yarn around the shoe. For those who do have on string up shoes, instruct them to untie their shoes. Instruct each man to blow up his balloon and tell each man when to stop filling it with air. The balloons should be filled with enough air that...
Words: 1105 - Pages: 5
...decided to use shipment information rather than shipping based on retailer-generated orders, to determine the quantity of products to be shipped. This did reduce costs in inventory, and labor, but however, it ended up costing P&G more. Then after another test, they decided to expand on CRP innovation. Mass merchandisers generated interest from other retailers in the new process. CRP started with diapers but then expanded rapidly to other products. Not only did this reduce costs, but increased grocery sales as well. 2. How important are the new information technologies in P&G’s efforts? The new technologies were very important. Increased sales were an important benefit of the CRP program for P&G and its distributors. EDI alone is not beneficial, but when implemented in parallel with process and systems reengineering, it can become a powerful tool. EDI provided an essential platform for CRP operations. EDI was a good and easy first step. As mentioned in number one, these technologies sparked the interest of others, and all begin to join in. Increased sales and expansion, instead of just the diaper, were the outcome of these technologies. 3. To what extent has P&G changed its strategy to take advantage of ECR? CRP was an important element of the ECR vision. The ECR report ran in January 1993, suggested that 38% of the $30 billion in savings projected from implementing ECR in the grocery industry could be...
Words: 321 - Pages: 2
...Costs of Having a Baby Worksheet - Child Development | Assignment: Having a baby involves huge financial considerations. The purpose of this project is to calculate the amount | of money it takes to raise a child from conception to one year of age. | | | | | Internet Source: | Price Per Item: | Number Needed: | Total Cost: | Pregnancy Needs | | | | | Maternity Wardrobe - a complete outfit | www.walmart.com | 14.48$ | x 5 | 75$ | Maternity underwear | www.ebay.com | 2.93$ | x 5 | 15$ | Maternity bra | www.walmart.com | 8.97$ | x 3 | 29$ | Comfortable, safe, shoes | www.walmart.com | 7.88$ | x 1 | 7.88$ | Prenatal vitamins (multivitamin - 150 tablets) | www.walmart.com | 28.47$ | x 2 | 58$ | Other: | | | | | Pregnancy Needs Subtotal: | | Internet Source: | Price Per Item: | Number Needed: | Total Cost: | Delivery Needs | | | | | Hospital Delivery | www.revolutionhealthcare.com | 30,000.00 | x 1 | 3000000 | (vaginal delivery with no complications) | | | | | Prenatal and Postnatal Doctor Visits | www.revolutionhealthcare.com | 150.00 | x 14 | 2,100.0(ar) | Other: | | | | | Delivery Needs Subtotal: | | Internet Source: | a | Number Needed: | Total Cost: | Baby's Clothing | | | x 5 | | 0-3 month onesies | | | x 5 | | 0-3 month outfit | | | x 5 | | 3-6 month onesies | | | x 5 | | 3-6 month outfit | | | x 5 | | 6-9 month onesies | | | x 5 | | 6-9 month outfit...
Words: 447 - Pages: 2
...Arelys Perez Instructor Nicole LaPointe Mkt-120-OL02 9 February 2014 P&G, Unilever, Panasonic: The $2-a-Day Initiative The method used by Procter & Gamble (P&G), Unilever, and Panasonic entering into foreign markets was direct investments. The fact that places like China and India have income disparity makes this market very challenging. In other words, in some areas there are rich whereas others are very poor. The direct invest method is the highest risk method, but it counts with the highest return. Panasonic’s used their lifestyle research to create and market specific products that are produce locally. Panasonic base their product design in demographic makeup. The key was understanding the needs and purchasing power of the region. Also, P& G and Unilever invest in a research team to do an extensive lifestyle research in these markets. Furthermore, P&G invested 70 million in these research and develop a facility in Beijing in order to research, source, and develop products for the region without relying on any other company’s location in the globe. The development of new product and lifestyle research for these demographics are very difficult and time consuming. It can be inferred that they used applied research because the companies make several changes in the existing products and design new products. These companies study carefully the economic factor of these regions. For example, the consumers’ income, the companies find out consumers’ income in these...
Words: 615 - Pages: 3
