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Diary

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Business Description (Size, Geography, Product, service, market)

Dunkin' Brands Group is a leading franchiser of quick service restaurants (QSRs), possessing two well-established brands: Dunkin' Donuts and Baskin-Robbins.
Dunkin' Donuts is the U.S. leader in serving hot and cold coffee and baked goods. As of December 28, 2013, there were 10,858 Dunkin' Donuts points of distribution[1], of which 7,677 were in the U.S. and 3,181 were international. Baskin-Robbins is the market leader in the U.S. for ice cream. It develops and sells a full range of frozen ice cream treats[2]. As of December 28, 2013, there were 7,300 Baskin-Robbins points of distribution, with 2,467 in the United States and 4,833 in international markets.

Corporate History and evolution of competitive and corporate strategy
The first Dunkin’ Donuts store was opened by William Rosenberg in 1950 in Quincy Massachusetts. The first Dunkin’ Donuts franchise was opened in 1955, The corporate headquarters of the Dunkin’ Donuts Franchise is located in Canton, Massachusetts. Nearly 100% of DNKN locations are franchised. The company believes its franchised business model provides several advantages. One of the main advantage is the lower capital requirement, because franchisees fund the vast majority of the cost of new restaurant development. As a consequence the company should be less affected by store-level operating margins and fluctuations in commodity costs than other QSR operators since it derives a large percentage of its revenues from royalties, which are based on a percentage of franchisee gross revenues. DNKN business model enables the company to better focus on long-term corporate strategies such as brand differentiation and menu innovation while the franchisees manage the day-to-day operations.

DNKN plans to grow its business by increasing comparable store sales and the number of

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