...a product or company, which is made available to a multitude of people and institutions via the Internet’ (p.39). Hospitality and Tourism Industry has also been affected by this relatively new eWOM, where former visitors or customers express their opinion on destinations and places they have visited. The purpose of this literature review is to focus on the eWOM, its impact on the Hospitality and Tourism Industry and on the potential benefits it has for businesses and destinations. This review will contain information gathered and analyzed from different peer reviewed articles and studies to support the credibility of this paper. The eWOM in contrast of the traditional WOM has different types of electronic media channels that have an impact upon interpersonal relationships. There are the synchronous type and the asynchronous type, the first one include instant messaging, chatrooms and newsgroups. While asynchronous includes blogs, emails, virtual communities and websites (techdictionary.com, 2006). All these are use to spread experiences and opinions about a product or a place, they can be positive or negative depending on the experience of the author. The eWOM as mentioned in the introduction has a great impact on the Hospitality and Tourism Industry e.g. on choosing a travel destination or hospitality facilities. According to Park, D.H. and Kim (2008) travel reviews are useful...
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...2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 2015 TOURISM AND HOSPITALITY MANAGEMENT UNIVERSITY OF DHAKA 5/11/2015 SMARTPHONE BASED SERVICES SMARTPHONE BASED SERVICES LETTER OF TRANSMITTAL | May 09, 2015 Jameni Jabed Suchana Lecturer Dept. of Tourism and Hospitality Management University of Dhaka Subject: Submission of Report. Dear Madam, While making the report we come across many hurdles and pleasant experiences. But the valuable experiences we have gained during the period will undoubtedly benefit us in the years ahead. This report has given us an opportunity to apply our theoretical expertise, sharpen our views, ideas, and communication skills, and bridge them with the real world of practical experience, which will be a good start for our future professional career. We realize that certain information enclosed in this report is not imaginary but real and should attach academic interest. We hope you would find the report in appropriate manner. We appreciate your cooperation and we hope you will call upon us with any queries occasioned by this report. We have tried sincerely to comprehend and translate our knowledge in writing this report. We enjoyed this project work and gladly attend any of your calls to clarify points, if necessary. Sincerely Yours Group : GLADIATORS Section: B (7th batch) Dept. of Tourism and Hospitality Management ACKNOWLEDGEMENT | Completion of this task has made us grateful...
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...| Hospitality and Restaurant Management As an In-Demand Course: | A Survey Study | | Peter Jay Obillo | 10/1/2013 | | CHAPTER I THE PROBLEM Background of the Study In the annual rate of enrollees at Panpacific University North Philippines, The College of Hotel and Restaurant Management takes the place of one of the courses that has a high percentage of enrollments every year in the other courses offered. This result shows that many students are giving interest of taking up Hotel and Restaurant Management course. Hospitality Management is one of the courses that is in-demand in the Philippines and all around the world. The program has a very broad scope of subject and skills to be learned, it may come in many names; these are food and beverage, hospitality management, and travel and tourism business, cruise line and maritime. Here are some factors why Hotel and Restaurant Management course is in-Demand: 1.)Wide Range of Opportunities- Hospitality Industry is very huge. You can find different Hospitality companies anywhere in the globe. Because of this you will Have Unlimited opportunities for your career. You can choose to work in your local or find jobs abroad. 2.)Different Career Path- Graduates who study Hotel and Restaurant Management choose a career based on their expertise or shift to another field related to Hospitality Management. You can be a Restaurant Manager, Hotel Manager or any career that is related in hospitality industry. 3.)High...
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...and ethical considerations. Having an understanding of the food and beverage sector within Novotel Hotels in the Sydney Metropolitan area and the challenges it faces is important, in this selected case study it not only is effected by the Hospitality industry but also the tourism industry as well. Both these industries have felt hard and negative impacts from the global financial crisis and have definitely had an impact on our case study. This business research report identifies the need to evaluate the relationship between a decline in international tourist, the change in food and dining trends and the revenue of Novotel in the Metropolitan area. The research follows the deductive research method. For the purpose of this report the hypothesis is Novotel food and beverage sector in Sydney metropolitan areas is making a loss and losing customers because of the global financial crisis. The research was conducted through a mixture of qualitative and quantitative research methods including; the report samples the primary research methods such as sample questionnaires, observational research and interviews. The secondary research methods mainly included personal communication and researching the hospitality databases, tourism and Australian Bureau of Statistics Website. Table of Contents Executive Summary 1. Research Questions 4 2. Literature Review 5 3. Conceptual Framework 7 4. Methodology and Research Instruments 9 4.1 Research Methods...
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...Task 1 answer Diversity of sectors Hospitality industry includes a range of businesses that relates to provision of products and services. It is a multi-billion dollar industry that depends on leisure and disposable income. There are several sectors under the term hospitality industry which are as the following: 1. Hotels 2. Restaurants 3. Contract services 4. Pubs, Bars, casinos and nightclubs 5. Event A hotel is a place that has rooms in which people can stay when they are traveling where they can get food, shelter and other services. Hotels are divided into several categories such as boutique hotel, business hotel and motels. It is also classified into different star-rating, usually from one to five stars when one star hotel is much worse than a 5 star hotel. For example, Hilton hotel is a five-star hotel, and Euston Square Hotel is a three-star hotel (https://www.expedia.co.uk/3Star-London-Hotels.s30-0-d178279.Travel-Guide-Filter-Hotels) . These hotels are classified according to the different level of quality of service and products that each brand offers. However star-rating is different in every country. (http://www.businessdictionary.com/definition/hotel.html#ixzz46jZ6gtGl) Restaurants A restaurant is a place where people pay and sit to eat food that are cook and served. http://www.merriam-webster.com/dictionary/restaurant Restaurants are also classified into several groups as the following: 1. Fast food 2. Fast casual 3. Fine dining ...
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...rs/pannonica/papers/volume4_07.pdf http://www.ucm.es/data/cont/docs/518-2013-11-05-42_garin-munoz.pdf The Role of the Internet in the Development of World Tourism ABSTRACT: Tourism industry is considered as one of the largest and the mostdiverseindustries in the world. After the machinery and oil industry, this industry as a modern service industryandthe device to create connectivity among nations and various people in the world have been under public attention. Attention to this industry especially in the countries which are rich in historic, cultural and natural attraction resources is more considerable. Due to the lack of marketing, the role of this industry in the developing countries is paler than before. Development of this industry in Iran as one of the diversification strategies of country's income sources should be paid more attention by program makers and politicians' of the country. Today, marketing efforts are far more important than production and sales, so if a country has enough facilities andpossess potential of tourism but does not consider the marketing techniques and the introduction of this attraction in its programs, doubtlessly that country won`t be successful in growing and developing its tourism industry. Thus in order to gain progress in the tourism, giving attention to retrieval looks so essential and of course it is important to note that tourism development and marketing in the process are closely tied together and can affect different aspects of each other. The estimated statisticsindicates...
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...NAKO TASKOV, PhD, Associate Professor, Faculty of Tourism and Business logistics, Goce Delcev University, Stip NIKOLA V. DIMITROV, PhD, Associate Professor, Faculty of Tourism and Business logistics, Goce Delcev University, Stip DEJAN METODIJESKI, PhD, Assistant Professor, Faculty of Tourism and Business logistics, Goce Delcev University, Stip A REVIEW OF THE HOSTEL SECTOR IN THE REPUBLIC OF MACEDONIA Definition and historical development of hostels The hostel can be defined as a facility that provides clean, neat, affordable accommodation for young people who travel in their own country or abroad, individually or in groups, for educational purposes or vacation (Bhatia, 2002). These are places where young people from a different social status and nationality meet, places for recreation and friendship. In the hostel, guests often pay for a single bed rather than a room, share a common bathroom, living room and kitchen. It is intended for particular segments of the tourism market, such as young people (Medlik, 2003). Hostels can offer additional services such as food, information, etc. They are mainly located in city centers or near train stations and public transport facilities (Heyns et.al, 2000). The hostel industry, as we know it today, began to develop in 1907, when Richard Schirrmann, a teacher from the small town of Altena in Germany, decided to adapt one of the empty classrooms for an accommodation and overnight stay for students. This idea was not entirely unique, as inns...
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...theory and practice of Strategic Planning in Tourism. Introduction Tourism is simply defined as the travel for variety of purposes such as: leisure, recreational and business. It is the fastest growing industry worldwide. In other words, tourism refers to all sorts of trips done by residents of a country for non-migratory purposes both within the country and abroad thus, includes all journeys exceeding 24 hours for business, health, recreation, or study purposes. (WTO, 1986). Clearly the tourism definition has not yet stabilized. (Beaver 2005). Similarly, Tourism is a lucrative economic activity where international corporations and hospitality industry in the global travel is dominant. (Jaakson 1998). Franklin (2003) argues that tourism is no longer something that occurs away from everyday life rather tourism is everyday activity that has turned out to be one of the ways in which our life functions. Tourism helps in bringing both economic and non-economic benefits and costs to the host destination. Tourism is considered as the fabric to most of the industries including transportation, the food industry, clothing and retail, sports, health care, etc. Unlike other industry, tourism plays a significant role in variety of industries with multi-functioning abilities; particularly in media sector- travel section of Newspaper contains various advertisements on tourism. Thus, media is considered to be very effective way of marketing tourism so as to gain benefits and even to other...
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...ECONOMIC IMPACT OF TOURISM ON HOTEL DEVELOPMENT (A STUDY OF SHERATON HOTEL, IKEJA, LAGOS) A RESEARCH PROJECT SUBMITTED BY ODEODE FAITH EBANEHITA (Matric. No: RUN06-07/925) IN PARTIAL FULFILMENT OF REQUIREMENTS FOR THE AWARD BACHELOR OF SCIENCE (B. SC) DEGREE IN TOURISM MANAGEMENT TO THE DEPARTMENT OF TRANSPORT AND TOURISM STUDIES, COLLEGE OF MANAGEMENT SCIENCES, REDEEMER’S UNIVERSITY, OGUN STATE. MAY 2010 CERTIFICATION I certify that this research project titled ECONOMIC IMPACT OF TOURISM ON HOTEL DEVELOPMENT (A STUDY OF SHERATON HOTEL, IKEJA, LAGOS) .................................................................................................. Was conducted and written by ODEODE FAITH EBANEHITA Run06-07/925 ........................................................ ........................ Name Matric No Under my supervision In partial fulfilment of the requirement for the award of (B. SC) TOURISM MANAGEMENT ............................................................. In the College of Management Sciences Redeemer’s University, Redemption City, Ogun State, Nigeria Mrs. A.O. Idowu Dr. (Mrs.) B.O. Adeleke _______________________ ____________________ Name, Signature and Date ...
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...Commons, and the Marketing Commons Recommended Citation Chu, Yin, "A review of studies on luxury hotels over the past two decades" (2014). Graduate Theses and Dissertations. Paper 13913. This Thesis is brought to you for free and open access by the Graduate College at Digital Repository @ Iowa State University. It has been accepted for inclusion in Graduate Theses and Dissertations by an authorized administrator of Digital Repository @ Iowa State University. For more information, please contact hinefuku@iastate.edu. A review of studies on luxury hotels over the past two decades by Yin Chu A thesis submitted to the graduate faculty in partial fulfillment of the requirements for the degree of MASTER OF SCIENCE Major: Hospitality Management Program of Study Committee: Liang (Rebecca) Tang, Major Professor Tianshu Zheng Fatma Baytar Iowa State University Ames, Iowa 2014 Copyright © Yin Chu, 2014. All rights reserved. ii TABLE OF CONTENTS Page LIST OF TABLES ..................................................................................................... iv LIST OF FIGURES ................................................................................................... v ACKNOWLEDGEMENTS ....................................................................................... vi...
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...Introduction to Hospitality Industry UNIT 1 1.1 1.2 1.3 Meaning and definition Historical evolution and development Hospitality as an Industry 1.1 Introduction Meaning and definition Tourism is not just about the facilities and attractions provided for visitors. It is about people and especially about the relationship between the customer and the individual providing service. Everybody employed in tourism needs to have the knowledge, skills and attitudes to provide the standard of product and service that customers expect. Knowing about the tourism industry, its component parts and especially where you fit in is an important starting point to a successful career in tourism. What Is Tourism? Tourism may be described as the activities of tourists and those who cater for them. It is a highly diversified business with many component parts ranging from airlines to hotels. Tourism is concerned with providing: Travel and transport facilities Accommodation Food and drink Entertainment/recreation Information and assistance Souvenirs Above all, tourism is a hospitality industry providing a service to visitors in a warm and welcoming way. ICHM Page 1 Introduction to Hospitality Industry Who Are Tourists? Tourists are people who for a variety of reasons travel to destinations, where they stay at least one night. Excursionists are also visitors that do not make an over-night stop, such as daytrippers or people on cruises. There are several basic types of tourists: ...
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...11.1 11.2 11.3 11.4 11.5 11.6 11.7 11.8 11.9 11.10 MANAGING HOSPITALITY OPERATIONS: ORGANISED SECTOR Objectives Introduction Types of Accommodation in the Organised Sector Policy Formulation and Strategies Financial Management Product Design Marketing Management Safety and Security Organisation of a Hotel Let Us Sum Up Clues to Answers 11.0 OBJECTIVES After going through this Unit you will be able to explain the: • • • • typology of accommodation in unorganised sector, procedures involved in policy and strategy formulation, application of marketing management in hotels, and role of safety and security in organised accommodation sector. 11.1 INTRODUCTION Ever since man started to travel in search of food, work, better prospects or leisure, there has been a demand for overnight stay. Lodging houses were built to provide accommodation along the trade and caravan route. Missionaries and religious travellers were accommodated by local people in their houses. But the demand for shelter kept on increasing with the development of highways and technological advancements in modes of travelling. As a result inns gave way to hotels. Hospitability industry today is a massive industry providing home facilities away from home to millions of travellers. These travellers can be segmented into various categories like business travellers, tourists, etc. All have different needs and expectations. However, the hospitality industry is so versatile that it is catering to the needs of all...
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...Oxford English Dictionary defines an organization as: “an organized group of people with a particular purpose, such as a business or government department”, a second definition appears as “the way in which the elements of a whole are arranged”. Throughout the semester, we had studied and analyze the complexities of an organization and how its members interact, what we call organizational behavior. Applying the understandings from the subject in hand, this paper will analyze the organizational structure and set up of my current employer. My contribution for the company comes as a Spa Consultant and has developed into a hands-on position. Given this is a start-up, the company’s financials are merely projections and not available to me. Given the nature of the start-up nature of the project and the non disclosure of financial information the main tools utilized for the analysis of the company are the 7-S Framework analysis, throughout this paper, and the SWOT analysis (see page 18). The project can be described as a new venture in the growing and trendy wellness hospitality industry, a modern and iconic Wellness Retreat located in the foot of the Himalayas in India. The current analysis will explore the leadership style and organizational structure established by a highly visionary, detailed oriented yet inexperienced CEO. But first, lets start by understanding the market we are in. The Wellness Tourism Industry According to the UNWTO World Tourism Barometer, (World...
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...Marcus Thigpen Grand Champions Resort is a new trend setting resort that will take vacation spots and family tourism to a whole new level. The property will be trend setting and state of the art for anything of its quality. The property will be a 5 star resort with 300 rooms and will 24 hour service. The property will be like any other 5 star properties as far as department make up, with all the departments that are essential in making a hotel hold a 5 star rate. In addition to our room revenue we will have dining options in the hotel that are unique in different ways so our clients will have a choice of a wide array food and beverage. Some of the bar options will include two bars, a wine bar named Eno and Sports Bar and a bar named Champions Lounge. Choices we will have two bars one wine bar called Eno and Sports bar called Champions Lounge. The dining options will include Gibson’s Steak House and Shaw’s Crab House. We will have several different rooms with different layout so we are able to satisfy everyone taste. There will be an assortment of rooms with different styles that will satisfy everyone's individual tastes. Grand Champions Resort anticipates room revenue of $150,000 a year. The room revenue will be used to calculate the Average Daily Rate (ADR), which is the room revenue divided by the number of rooms occupied during the year in the hotel (Investing Answer, 2012). The ADR basically tells you what the average amount paid for a room over the...
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...Introduction 8 2.2. Comparison of traditional and online sales 8 2.2.1. The individual businessman segment 9 2.2.2. The business group segment's sales channels 10 2.2.3. Individual travellers' sales channels 10 2.2.4. Sales channels of leisure group travellers 11 2.3. Sales and sales tools in the hotel industry and their development 12 2.4. Distribution channels 16 2.4.1. Types of distribution channels 17 2.4.2. Participants of the distribution channels 18 2.5. Development of distribution and the appearance of e-reservations 19 2.5.1. Early stages 19 2.5.2. Internet Distribution System 20 2.5.3. Online Travel Agents 21 2.5.4. Latest tendencies 23 2.5.5. Social Media 24 2.5.6. Consumer Generated Media 25 2.5.7. Meta Search Engines 25 2.6. Travel, booking and research behaviour among Hungarian travellers 26 2.6.1. Travel behaviour 26 2.6.2. Booking behaviour 27 2.6.3. Research behaviour 29 2.7. Summary 30 3. METHODOLOGY 31 3.1. Introduction 31 3.2. Secondary Research 31 3.3. Primary Research 32 3.4. Data Analysis Methods 33 3.5. Summary 33 4. EVALUATION OF RESULTS 34 4.1. Introduction 34 4.2. Interviews with intermediaries 35 4.2.1. Mr. Mate Hegedus, Revenue Specialist of Expedia Lodging Partner Services 35 4.2.2. Mr. Zoltan Katona, Marketing coordinator of Wellnessakcio.hu 39 4.2.3. Comparison of the interviews with intermediaries 41 4.3. Interview with a hotel representative 44 4.3.1. Mr. Zoltan Katona, Marketing...
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