Fairever Fruit Fairness Cream
Date: April 18th, 2008 ( Submitted in partial fulfilment of the II semester course
Requirements of MBA 2008-2010 batch)

Submitted by Group No:10 K. ASWINI NAIR (CB.BU.P2MBA08043) NANDAGOPAL N (CB.BU.P2MBA08059) SINDHUJA DURGA R (CB.BU.P2MBA08099) SOORYA SOMAN (CB.BU.P2MBA08101) SOUMIA S (CB.BU.P2MBA08103) SREEDEVI AJITKUMAR (CB.BU.P2MBA08105) 1

CERTIFICATE
This is to certify that we, the students of Amrita School of Business, are submitting the following document as part of the partial fulfilment of the Marketing Management course requirements of second semester MBA for the batch of 2008-10. The report stands genuine to the best of our knowledge and a tool to be used, only with the objective of academic reference. Any deviation from the above stated, is liable to be termed unethical malpractice and subject to forfeiture of the acknowledgement of the efforts of the students responsible. The following work has been carried on under the able guidance of our Professor Dr. Deepak Gupta.

Date: April 18th, 2008 Students, Amrita School of Business

Attested by

(Signature) Prof. Dr. Deepak Gupta Professor (Marketing) Amrita School of Business

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ACKNOWLEDGMENT
We have a great pleasure in thanking prof.Deepak Gupta for giving us an opportunity to do a project on Market Reasearch.We would also thank our mentor, Mr.Karthikeyan for his sustained and adequate guidance.

We would like to thank staffmembers for their support We thank them for their readiness to cooperate and helping us avail the material resources without any obstacles. We would also take this opportunity to express our immense gratitude towards all the customers, shop owners and other public who helped us in carrying out our survey. we would thank all our colleagues for their warm and sincere support, in helping us complete the case analysis.

Above all, we would like to thank