Case Study for Information Management

資訊管理個案
E-commerce: Digital Markets, Digital Goods
1. Facebook, 2. Amazon vs. Walmart (Chap. 10)
1011CSIM4B10
TLMXB4B
Thu 8, 9, 10 (15:10-18:00) B508

Min-Yuh Day
戴敏育
Assistant Professor
專任助理教授
Dept. of Information Management, Tamkang University
淡江大學 資訊管理學系 http://mail. tku.edu.tw/myday/
2012-11-29

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課程大綱 (Syllabus)
週次 日期 內容（Subject/Topics）
1 101/09/13 Introduction to Case Study for
Information Management
2 101/09/20 Information Systems in Global Business:
1. UPS, 2. The National Bank of Kuwait (Chap. 1)
3 101/09/27 Global E-Business and Collaboration:
NTUC Income (Chap. 2)
4 101/10/04 Information Systems, Organization, and Strategy:
Soundbuzz (Chap. 3)
5 101/10/11 IT Infrastructure and Emerging Technologies:
Salesforce.com (Chap. 5)
6 101/10/18 Foundations of Business Intelligence: Lego (Chap. 6)
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課程大綱 (Syllabus)
週次 日期 內容（Subject/Topics）
7 101/10/25 Telecommunications, the Internet, and Wireless
Technology: Google, Apple, and Microsoft (Chap. 7)
8 101/11/01 Securing Information System:
1. Facebook,
2. European Network and Information Security Agency
(ENISA) (Chap. 8)
9 101/11/08 Midterm Report (期中報告)
10 101/11/15 期中考試週
11 101/11/22 Enterprise Application:
Border States Industries Inc. (BSE) (Chap. 9)
12 101/11/29 E-commerce:
1. Facebook, 2. Amazon vs. Walmart (Chap. 10)
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課程大綱 (Syllabus)
週次 日期 內容（Subject/Topics）
13 101/12/06 Knowledge Management:
Tata Consulting Services (Chap. 11)
14 101/12/13 Enhancing Decision Making: CompStat (Chap. 12)
15 101/12/20 Building Information Systems:
Electronic Medical Records (Chap. 13)
16 101/12/27 Managing Projects: JetBlue and WestJet (Chap. 14)
17 102/01/03 Final Report (期末報告)
18 102/01/10 期末考試週

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Chap. 10
E-commerce:
Digital Markets,
Digital Goods 1. Facebook,
2. Amazon vs. Walmart
5

Case Study 1: Facebook
Facebook: Managing Your Privacy for Their Profit
(Chap. 10)(pp. 416-417)