In 1928, Walter E. Diemer, an gum inventor for the Fleer Chewing Gum Company in Philadelphia, was experimenting with new gum recipes. One recipe was found to be less sticky than regular chewing gum, and stretched more easily. This gum became highly successful and he was eventually named by the president of Fleer's Dubble Bubble because of its stretchy texture. Unfortunately, Walter died of heart failure in 1998.

The original bubble gum was pink in color because that was the only dye Diemer had on hand at the time and it was his favorite color. This Dubble Bubble chewing gum was said by many critics to have a very rotten egg texture. In modern chewing gum, materials allow for longer-lasting flavor, a better texture, and a reduction in craziness.