...Launch of the Ford Fiesta Diesel: The World's Most Efficient Car In this case, the issue is that Ford launched an engine that use Diesel, the car itself has many potentials (lowest CO2) and follows all emission‘s standards and regulations. It encounter a positive reaction in Europe (Bestselling in Britain and sales has gone up by 40% the previous year) and Asia but it is not the case in the USA. Indeed, consumers still have a bad image of Diesel, in their mind Diesel is noisy, smelly and smoky. This bad perception of the fuel negatively affected the sales of one of the most fuel efficient car especially during an essential economic deterioration. Therefore Ford decided not to launch the car in the USA, but they argue that it it’s due to the cost of exporting from Europe but also the uncertain demand. Ford and also other carmakers are facing some challenges due to the elusive price of fuel but also the oil decline. Ford is mostly affected by people’s perception of Diesel, but the fuel represent 50% of sales in Europe due to its expensive price. Carmakers has the choice between Gasoline engines, Diesel engines or Hybrid Engines. Gasoline engine, are not the most wanted, indeed people prefer electric cars .But due to oil Embargo in 1973, it increase the price of gasoline thus made it more attractive .CAFE installed some regulations. Oil price decrease enabling carmakers to build better car and meet CAFÉ regulations but at the crises carmakers realize that it was...
Words: 791 - Pages: 4
...I am researching Diesel Mechanics because I am obsessed with diesel trucks and pretty much anything diesel. The thing about diesel truck that interests me the most is the sound, torque, and of course the horsepower. Diesel Mechanics get paid a fair price and don’t make bad money, because there is so many things you must know and be able to do when you are a diesel mechanic. My dad has always liked diesel trucks, so of course I will because he’s always had a diesel since I was born and he’s taught me the basics of them. The big part of the big thing I want to work on about diesel trucks is building the engines to where they can have insane amounts of power and torque without it breaking something inside the truck. I would also like to rebuild...
Words: 303 - Pages: 2
...Diesel exhaust fluid (DEF) is the combination of ammonia and water. Diesel exhaust fluid is used in any vehicle with a diesel engine. Diesel exhaust fluid is used in all on road commercial diesel trucks beginning in 2007. There were four tiers of legislation passed for all new diesel motors with 174 horsepower and up which applies to trains and ships built after 2016. When the Clean Air Act was passed by the government diesel motors were required to meet strict emissions standards. Selective catalytic reduction is a technology that uses a urea-based diesel exhaust fluid (DEF) and a catalytic converter to significantly reduce nitrogen oxides (NOx). The SCR is the most current technology in meeting 2010 emission requirements. A light mist of...
Words: 910 - Pages: 4
...Diesels may have amazing power, but they are terrible on the environment! In this paper you will see facts about why diesel exhaust affects people with asthma, allergies, and problems with breathing. You will also learn about how dangerous diesels are to plants. Also you will see how some companies, like volkswagen, have been cheating the emissions test by putting a software program to run the emissions computer as clean emissions. Lastly you will read about how Carbon dioxide has increased greatly in the Earth’s atmosphere since the beginning of the Industrial Revolution. Greenhouse gases affect more than the environment but, affect people more than anything, the exhaust from diesel affects people with asthma, allergies, and problems with...
Words: 1126 - Pages: 5
...example bio diesel was created because regular diesel fuel was making so much bad emissions that is harming the air quality and the environment. So they create it to help reduce greenhouse gas emissions for diesel vehicles. Diesel engines are more complex than a normal car engine. Instead of spark to start the engine like normal cars, a Diesel engine uses what’s called diesel compression. It’s what you need for the diesel engine to start. Instead of a spark plug it uses compression to heat up the cylinder to ignite the fuel, there is no need for a spark plug. But in the winter when it’s cold, they do have glow plug. All the glow plugs do is heat the cylinder up enough to get the fuel to ignite. Also Diesel engines run at a much higher compression than gas engines do. A diesel engine typically runs 16:1-23:1 or 250-350 psi. (Robert Baker February 2010) Biodiesel is made from used cooking oil mostly. It can be made from any type of vegetable oil, used or not, but not from petroleum based oils, like motor oil. It has to go through a cleaning process through adding ingredients such as catalyst and methanol. You cannot take straight used vegetable oil and run it through your motor; it will clog the engine and create huge problems. Using biodiesel has been known to make engines run smoother and cleaner. It has higher lubricity content then diesel does and also has a higher cetane value which will increase power not by much but enough to be noticeable on a diesel engine. (Robert...
Words: 648 - Pages: 3
...Diesel Report The research initially focused on international denim brands (Levi’s, Pepe jeans, Diesel and Kuyichi), among them Diesel is the less sustainable so Fantastic 5 as a group investigated how this brand could be more sustainable and gain more transparency. Here a brief introduction of the brand. Diesel is an Italian clothing brand founded in 1978 by Renzo Rosso. Diesel started focusing on making high-quality jeans but now it offers a wide range of clothing, accessories, shoes, sunglasses and perfumes. The company is present in over 80 countries with over 5,000 points of sale and more than 300 monobrand stores (200 of which are company-owned and the rest in partnership with local distributors). It has become a symbol of the youth culture worldwide, from a work cloth to a high fashion item. Since the beginning of his career in the fashion industry Renzo Rosso, CEO’s company, aimed to be a leader, he entered the US market when Levi’s was the giant of blue jeans worldwide. He wanted a company that took chances and carved out a niche for itself in its field. He started employing creative and talented people, welcoming international students to enrich the company of different background. He wanted to create the most dynamic and imaginative product available anywhere: he gave his open-minded design team broad stylistic freedom, and their mission was to create an apparel line perfect for independent people. Diesel target is 18-35 age person, fashionable but not victim...
Words: 1451 - Pages: 6
...Nietzsche v. Bowden In this paper I will analyze the ethical theories of Nietzsche and Bowden and apply them to the recent case involving Volkswagen and its use of “defeat” devices to cheat diesel emissions tests. In order to effectively analyze whether or not the actions of Volkswagen were ethical, I will first discuss Nietzsche’s view of morality, followed by Bowden’s application of care ethics. In Beyond Good and Evil Friedrich Nietzsche presents his critique of morality, as well as the concept of “Master and Slave Morality.” He rejects the idea that the morality of an action is determined based on the consequences of the action because he claims that it is impossible for man to know the true consequences of an action. Although one might be able to predict the immediate consequences of an action, it is impossible to know how that action will cause other consequences further into the future. For example, if I were to steal some medicine for my sick mother, this action might seem ethical or “good” considering the immediate consequences. However, what else might happen as a result of this action further into the future? What if in the process of my theft, I accidentally left the back door to the pharmacy unlocked and the pharmacy was cleaned out, and as a result the insurance company was refusing to cover the pharmacy’s losses. To make matters even worse imagine that the family that owned the pharmacy had to declare bankruptcy which led to the family being unable to pay for...
Words: 1263 - Pages: 6
...Jamie O’Neal October 22nd, 2014 Eng 112-02 Be Stupid (it’ll be fun) Diesel’s ad campaign “Be Stupid” is award-winning, simple and to the point. It portrays a proposed way of life with visual metaphors of stretching boundaries and breaking the rules to have more fun. This specific ad shows a man’s lower half clothed in Diesel jeans with a bare-legged female crawling on top of him and another scantily clad female underneath the bed, hiding and covering her mouth. Diesel seems to be trying to encourage and celebrate being “stupid” as a new way of life that is against the status quo of an uptight society. All of the ads are of young and attractive people doing some kind of an illegal, sexual or shocking act. Though this campaign was thought to be pure gold by its creators and even by the Cannes International Advertising Festival, it was banned in the UK with good reason. This advertisement specifically, along with most of the others is inappropriate for children, offensive and encourages distasteful and rebellious behavior. Diesel had a good technique in targeting a specific audience with this campaign by making all of the taglines encouraging for the youth to take chances and not to fear failure, but pairing that message with images of girls flashing cameras or hiding half naked under beds is where it goes south. Every single ad in this campaign is portrayed by a young person, being close to naked or doing something sexual. When children see this being celebrated, it tells...
Words: 654 - Pages: 3
...Inventor: Rudolph Diesel Invention: Diesel Engine Year: 1892 The diesel engine is the most efficient prime mover commonly available today. Diesel engines move a large portion of the world's goods, power much of the world's equipment, and generate electricity more economically than any other device in their size range. However, the diesel is one of the largest contributors to environmental pollution problems worldwide, and will remain so, with large increases expected in vehicle population and vehicle miles traveled (VMT) increasing global emissions. Diesel emissions contribute to the development of cancer; cardiovascular and respiratory health effects; pollution of air, water, and soil; soiling; reductions in visibility; and global climate change. The main changes required to use diesel fuel are driving a different car, locating diesel-fueling stations, and knowing the differences in fuel economy, greenhouse gas emissions, and other aspects that arise from using diesel as a fuel instead of gasoline. While diesel has merit to help an individual save money and prolong the life of his or her vehicle, it also has negative side effects. The regulation requires diesel trucks and buses that operate in California to be upgraded to reduce emissions. Heavier trucks must be retrofitted with PM filters beginning January 1, 2012, and older trucks must be replaced starting January 1, 2015. By January 1, 2023, nearly all trucks and buses will need to have 2010 model year engines or equivalent...
Words: 831 - Pages: 4
...everyone mocks the rookie, dubbed Little Nobody. Despite the fact that Dom's turn was essentially used in Fast & The Furious 6, when Letty had taken up ranks with British bad guy Owen Shaw (Luke Evans), and that Mr. Nobody recruits Deckard Shaw (Jason Statham), a man who killed a former member of Dom's team, everyone bands together to... Well, I'm not quite sure what the actual goal is. I mean, yes, they need to stop Cipher and end the threa tof a nuclear World War III. But are they killing Dom? Bringing him in? Trying to persuade him to turn good again? The movie never really...
Words: 962 - Pages: 4
...designers first read a screenplay, they assess the usual qualities that will help to create an atmosphere and bring the story to life (film Makers.com). The art director for the movie The Fast and Furious 6 is James Hambidge. According to Dictionary.com, an art director is a person who determines the staging requirements for a production and often designs the set or supervises their building and dressing. The artists utilize lighting by using natural light during most of the parts of the movie. The movie was mostly shot during broad daylight, there were some scene shot at night, and street light was used as well along with the lighting in the tunnels where cars would race through. The lighting affects me with a feel of excitement when Vin Diesel and Dwayne Johns were talking about going to get revenge. The lighting play a big part in the movie because when it’s bright and sunny you get a feeling of excitement and a rush that something crazy is about to happen. It’s a feeling like you know a race about to take place. During the evening the light is very dim and mysterious. That type of lighting gave me a feeling of trouble or a love scene. The setting of the...
Words: 732 - Pages: 3
...Diesel for Successful Living: Branding Strategies for an Up-market Line Extension in the Fashion Industry This case was the overall winner of the 2007 European Case Clearing House Awards This case received the 2006 European Case Clearing House Award in the category “Marketing” 01/2008-4948 This case was written by Vadim Grigorian (INSEAD MBA 2000) and Pierre Chandon, Assistant Professor of Marketing at INSEAD, as the basis for class discussion rather than to illustrate either effective or ineffective handling of an administrative situation. We thank Maurizio Marchiori, Antonella Viero, and Giovanni Pungetti from Diesel SpA for their help and support. Copyright © 2004 INSEAD N.B.: TO ORDER COPIES OF INSEAD CASES, SEE DETAILS ON BACK COVER. COPIES MAY NOT BE MADE WITHOUT PERMISSION. It was the end of summer 1998. In less than a month, the first StyleLab catwalk fashion show would be held in London. Renzo Rosso needed to make tough decisions about the branding strategy of this new line and he needed to make them fast. StyleLab was the new upscale product line of Diesel SpA, the Italian casual wear company famous for its cult Diesel jeans and controversial advertising. One of the fastest-growing fashion companies of the 1990s, Diesel was No. 2 in the jeans industry in Europe and had high expectations for StyleLab. StyleLab was designed to exploit growth opportunities in the emerging luxury segment of the casual wear market, competing with the likes of D&G (from Dolce &...
Words: 5232 - Pages: 21
...TERM PAPER ON MARKETING STRATEGIES OF MARUTHI SUZUKI SWIFT Introduction: 4 wheeler industry today is consider to be highly demanded industry as the population and the cost of living have increased. This reports highlights all the outcomes of 4 wheeler industry particularly referring to swift car which is the most popular ever demanding car of the recent years. Swift car is popular among the young generation because of its unique features such as style mileage comfort and price. This report highlights Micro macro Analysis, survey on purchase decision making process, Marketing mix strategies, STP strategies, and CRM practices Maruti Suzuki: Maruti Suzuki india limited, commonly referred to as Maruti is a subsidiary company of Japanese automaker Suzuki motor Corporation. It has a market share of 44.9% of the Indian passenger car market as of march 2011 Maruti Suzuki offers complete range of cars from entry level Maruti 800 and Alto, to hatchback Ritz, A-Star, swift, Wagon-R, Estillo and sedans Dzire,SX4, in the ‘C’ segment Maruti Eeco and Sports Utility vehicle Grand Vitara. It was the first company in india to mass-produce and sell more than a million cars. It is largely credited for having brought in an automobile revolution to India. It is the market leader in India, and on 17 September 2007, Maruti Udyog limited was renamed as Maruti Suzuki India limited. The company’s headquarters are located in new Delhi. In February 2012, the company sold its 10th million...
Words: 2096 - Pages: 9
...fuel injection pump and diesel engine fuel injection nozzle, direct injection diesel engine cylinder and the cylinder Canon of compressed air mixing, spontaneous combustion under high temperature and high pressure, forces the pistons to work. The engine is often called compression ignition engine. Petrol engine cars with high speed (cars use gasoline engine speed can be as high as 5000-5000 r/min, trucks with gasoline engine up to about 4000 RPM) light quality, working with low noise, easy starting, manufacture and maintenance cost low characteristic, therefore, in the car and, minivans and is widely used on military off-road vehicles. The deficiency is the fuel consumption is higher, and poor fuel economy. Diesel cars with high compression ratio, average about 30% less than Petrol engine car fuel consumption, so the better fuel economy. Such as the recently listed faw Volkswagen production TDI1.7 diesel cars than 1.6 litres of petrol cars 2 liter per hundred kilometers can save. General freight most used diesel engine. Diesel engine's weakness is speed was lower than those of gasoline engines (generally the highest speed in 2500-3000 revolutions per minute), quality, manufacturing and maintenance of the high cost of (because of the high fuel injection pump and injector machining accuracy requirements). But now these weaknesses in the diesel engine are gradually be overcome, and the scope of its application to medium and light trucks are spreading. Diesel cars abroad also has a...
Words: 2738 - Pages: 11
...JOB CLASSIFICATION The job classification I choose for this assignment is a Heavy Equipment Diesel Mechanic. The purpose of this position is to perform maintenance, repair, troubleshooting, inspection, and overhaul of a variety of heavy diesel equipment. I decided to classify this particular position mainly because I am familiar with the work environment and culture. The primary method used in classifying this position was the observation method. Because I am a supervisor of a maintenance shop it made it easier for me to observe my employees and gather my facts. The primary duties of a diesel mechanic are as follows, Troubleshoots, performs maintenance and major repairs on heavy-duty mobile equipment and automotive vehicles. This may include road graders, mobile cranes, front loaders, conveyors, bulldozers, power shovels, compressors, generators, tanks, tracked vehicles, sedans, buses, all terrain vehicles, trucks, semi trailers, forklifts, tractors, and accessory equipment. Troubleshoots, repairs and overhauls major systems to include internal combustion engines, turbine engines, automatic and non-automatic transmissions, heavy duty drive line systems, and hydraulic utility systems and controls. Makes repairs to assemblies and components such as voltage regulators, generators/alternators, brake cylinders, etc. Performs work in accordance with work orders, manufacture service manuals, lubrication orders, maintenance bulletins, standard operating procedures or management...
Words: 459 - Pages: 2
