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Dieter

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Submitted By kaushalsingh
Words 2423
Pages 10
Company
Business Plan
New Boat Trip Concept in Island

Company Business Plan

1. Executive Summary
COMPANY located in Island, has been formed to provide a different boat trip experiences with upscale boat, disability and seniors services, gourmet catering and other additional high quality services. The founders of Company are Mr.John and Mr. Paul, they have great experience on manage different kind of companies in USA and Spain and they are passionate about water activities. A real opportunity exists for two reasons:
1. Tourism Industry in Belize contributes from 18% to 25% estimated of the total GDP and accounts for about 28% percentage of total employment (Source: Belize Tourist
Board) and also is a growing industry (2% annually average, Source: Statistical Institute of Belize).
2. There are no providers in Island of high quality and special necessities boat trips to upscale clients.
All companies that provide water activities appeal to a lower income client. Companies that appeal to a wealthier clientele generally provide "soft" packages and all of them forget about an important segment: people with disabilities that need a specially equipped boat for them to enjoy like any other kind of customers.
The company's target customers are high income, tourists and residents interested in water activities and looking for a gourmet experience at the sea. COMPANY's target market is an exploitable niche and our service is differentiated. COMPANY's target market members will have similar activity interests, more disposable income and less sensitivity to price.
COMPANY will price its services at the top of the market due to we will provide a luxury service with prestige value. Service will be priced based upon competitor prices and the value added of our offering but price policy for people with disabilities will be adjusted.

700.000 BZD

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